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Terrorist Recruitment, Propaganda and Branding

Terrorist Recruitment, Propaganda and Branding
Author: Anna Kruglova
Publisher: Taylor & Francis
Total Pages: 174
Release: 2022-08-05
Genre: Political Science
ISBN: 1000629252
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This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book’s central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the group’s online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups. This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies.

Terrorist Recruitment, Propaganda and Branding

Terrorist Recruitment, Propaganda and Branding
Author: Anna Kruglova (Lecturer)
Publisher: Routledge
Total Pages: 0
Release: 2022
Genre: Political Science
ISBN: 9781003280736
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This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book's central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the group's online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups. This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies.

Online Terrorist Propaganda, Recruitment, and Radicalization

Online Terrorist Propaganda, Recruitment, and Radicalization
Author: John R. Vacca
Publisher: CRC Press
Total Pages: 469
Release: 2019-07-30
Genre: Political Science
ISBN: 135169135X
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Online Terrorist Propaganda, Recruitment, and Radicalization is most complete treatment of the rapidly growing phenomenon of how terrorists’ online presence is utilized for terrorism funding, communication, and recruitment purposes. The book offers an in-depth coverage of the history and development of online "footprints" to target new converts, broaden their messaging, and increase their influence. Chapters present the emergence of various groups; the advancement of terrorist groups’ online presences; their utilization of video, chat room, and social media; and the current capability for propaganda, training, and recruitment. With contributions from leading experts in the field—including practitioners and terrorism researchers—the coverage moves from general factors to specific groups practices as relate to Islamic State of Iraq and the Levant (ISIL), and numerous other groups. Chapters also examine the lone wolf phenomenon as a part of the disturbing trend of self-radicalization. A functional, real-world approach is used regarding the classification of the means and methods by which an online presence is often utilized to promote and support acts of terrorism. Online Terrorist Propaganda, Recruitment, and Radicalization examines practical solutions in identifying the threat posed by terrorist propaganda and U.S. government efforts to counter it, with a particular focus on ISIS, the Dark Web, national and international measures to identify, thwart, and prosecute terrorist activities online. As such, it will be an invaluable resources for intelligence professionals, terrorism and counterterrorism professionals, those researching terrorism funding, and policy makers looking to restrict the spread of terrorism propaganda online.

The Marketing of Terrorism. Analysing the Use of Social Media by ISIS

The Marketing of Terrorism. Analysing the Use of Social Media by ISIS
Author: Lisa Wiechert
Publisher: GRIN Verlag
Total Pages: 132
Release: 2017-06-02
Genre: Business & Economics
ISBN: 366845986X
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Social media has played a central role in the digital era for almost a century, influencing almost all aspects of life. The use of social media in warfare is threatening not only one country but the whole global community, is a recent development. The famous speech by Abu Muhammad al-Adnani on social media inspired the bloody month of Ramadan in 2016 and showed the deadly power of social media inspired attacks and what the Islamic State is capable of achieving. Although the terrorist group has lost territory over the last few weeks of combat both in Syria and Iraq, and is on the edge of losing their main capital Mosul, IS still remains a hybrid threat. Consisting of military powers and an unmatched affinity of using social media as a cyber-war weapon, IS will continue to be a severe danger to the global community. This book aims to foster a deeper understanding of the use of social media for recruiting efforts by the so-called Islamic State (IS), and to analyse its propaganda methods in order to develop possible countermeasures. A special focus will be put on the method of recruitment of young Western foreign fighters. These individuals are the easiest to recruit for ISIS and pose the greatest risk to the global community, especially in regards to home grown terrorism and so-called lone wolf attacks. Since this area of research is very new and quickly evolving, the field still needs extensive research. It is difficult to analyse the use of social media content by the Islamic State due to limited information access and flow (encryption, propaganda, verification and inconsistency). The Islamic State is a military threat on the battleground as well as a potential cyber threat for the international community. Despite these challenging circumstances, this book will provide a new theoretical model based on the marketing model of a customer journey in connection with the main principles of storytelling. Ultimately, this research work will try to provide experts with a new and modern approach of analysis as a base for possible counter measures to weaken and combat the current threat posed by the Islamic State. From the text: - Islamic State; - Terrorism; - Social Media; - Propaganda Institutions; - Radicalisation

The Direct and Indirect Effects of Branding Strength on Violent Extremist Organization Attack Innovation

The Direct and Indirect Effects of Branding Strength on Violent Extremist Organization Attack Innovation
Author: Julia Fuller
Publisher:
Total Pages: 0
Release: 2017
Genre: Branding (Marketing)
ISBN:
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This paper examined the influence of branding strength on violent extremist organization (VEO) attack innovation, including the mediating effects of fundraising and recruitment performance. Consumer branding literature provided the theoretical basis for the study, alongside research on organizational behavior and terrorist organization performance. I predicted that financial and recruitment performance mediates the association between VEO brand strength and attack innovation and conducted an ordinary least squares regression of ten prominent jihadist VEOs. The relationship found among the variables of interest are indicative of the varying influence of organizational brand on fundraising, recruitment and attack performance. My study's findings offer evidence of the need to further explore and understand the makeup and nature of VEO attack performance in counterterrorism policy and other decision-making.

The Evolution of Terrorist Propaganda

The Evolution of Terrorist Propaganda
Author: Foreign Affairs House of Representatives Committee
Publisher: CreateSpace
Total Pages: 82
Release: 2015-03-21
Genre:
ISBN: 9781508977315
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Terrorists' use of social media has exploded over the past several years. Terrorist groups from ISIS to the Taliban use social media platforms to recruit, radicalize, spread propaganda and even raise money. Terrorists know the benefit of social media. Social media is easy to use, it is free, and it reaches everyone in the world. Section 219 of the Immigration and Nationality Act states that it is unlawful to provide a designated foreign terrorist organization with material support or resources, including any property-tangible or intangible-or services, among them, communication, equipment, and facilities. If foreign terrorist organizations are using American companies to spread propaganda and raise money, the question that remains is: Is this a violation of American law? American newspapers would have never allowed our enemies in World War II to place ads in, say, the New York Times for recruitment of people to go and fight against America. So why do social media companies allow terrorist content on their platforms?

Does Counter-Terrorism Work?

Does Counter-Terrorism Work?
Author: Richard English
Publisher: Oxford University Press
Total Pages: 264
Release: 2024-02-27
Genre: Technology & Engineering
ISBN: 0192655159
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State responses to terrorism have shaped politics and society globally. But how far, and in what precise ways, has counter-terrorism actually succeeded? Based on the author's experience of studying terrorism and counter-terrorism for over three decades, Does Counter-Terrorism Work? offers an historically-grounded, systematic, and expert interrogation of the effectiveness of state responses to terrorist violence. Previous analyses have too often tended to be polarized, simplistic, and short-termist; they have also lacked a comprehensive framework against which properly to assess the (in)efficacy of counter-terrorist efforts over time. Richard English's pioneering book carefully defines what effective counter-terrorism would involve, and then tests that layered framework through cross-case, balanced, historically-focused comparison of important counter-terrorist campaigns. Drawing on a vast range of source material, Does Counter-Terrorism Work? assesses in detail the strategic, tactical, and personal or political achievements and failures evident this blood-stained field of work. The book is intended to stimulate debate and reflection among scholars, students, practitioners, and the wider public. Every one of us is daily affected by the choices made in counter-terrorist politics and policy. This deeply original book helps us to understand how society and politics have been shaped by such decisions in the past, and prepares us to respond more effectively in the future to one of the world's most important challenges.

Mobilization for Violent Politicized Islam

Mobilization for Violent Politicized Islam
Author: Hawa Noor
Publisher: Taylor & Francis
Total Pages: 155
Release: 2024-08-05
Genre: Political Science
ISBN: 1040105734
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This book focuses on the involvement of some Kenyans in al-Shabaab, an affiliate of Al-Qaeda based in Somalia, despite their country’s relative stability compared to Somalia. It discusses the origin of the Kenyan state and how colonization created social stratification that benefited elites closer to the center, while excluding marginalized groups at the periphery. The argument is that this pattern still prevails, despite attempts to enhance equality, such as the adoption of a new constitution in 2010 promoting the devolution of power and resources. The persistence of this condition, it is argued, is what initially handed al-Qaeda and later al-Shabaab opportunities for mobilization, enabled by its creative politicization of religion. The heavy-handed tactics employed by security forces under the auspices of the ‘War on Terror’ further catalyzed this process, resulting in more Kenyan individuals joining the group. Using an historical and political process approach, the book shows how the interplay of structural conditions and al-Shabaab’s mobilization strategy linked with individuals’ motivations for joining the group. Based on individuals’ own narratives about their participation, the latter is empirically demonstrated to be non-linear, incorporating motivations beyond rational ones, contrary to the overemphasis on ideology in the literature on participation in groups similar to al-Shabaab. This book will of much interest to students of political violence, African politics, Islamic studies and International Relations.

How Terrorists Learn

How Terrorists Learn
Author: Carolin Görzig
Publisher: Taylor & Francis
Total Pages: 157
Release: 2023-09-01
Genre: Political Science
ISBN: 100093652X
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This volume helps us understand the transformations of terrorist organisations, and the conflicts they are involved in, by broadening the perspective on what is considered terrorist learning. Using a variety of methodological approaches and empirical data, the volume offers a look at the clandestine inner lives of groups from different continents and ideological backgrounds in order to explore from whom they learn and how, and what the outcomes are. Their internal and external interactions are examined within their socio-political contexts to illuminate how they adapt to challenges or fail to do so. Unpacking the question of ‘how do terrorists learn’ helps us to grasp not only changes of violent means of action but also of operational and strategic approaches and, ultimately, even transformations of the ends pursued. The chapters demonstrate that terrorist learning is not principally different from that of other human organisations. The contributors draw on conceptual frameworks of organizational learning, but also broaden the scope beyond the organizational framework to acknowledge the variety of forms of informal and decentralized learning characteristic of much contemporary terrorism. This book will be of much interest to students of terrorism studies, violent extremism, organisational studies and International Relations.

Foreign Fighters and Radical Influencers

Foreign Fighters and Radical Influencers
Author: Asya Metodieva
Publisher: Taylor & Francis
Total Pages: 150
Release: 2022-12-30
Genre: Political Science
ISBN: 1000823253
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This book looks at Salafi influencers and foreign fighters in the Balkans to examine how the origins and dynamics of radical milieus are related to the legacy of the Bosnian War and the Kosovo War. The work seeks to understand if and in what ways these wars influenced the consolidation of radical milieus and whether they impacted the recruitment of foreign fighters. In doing so, the book traces the path of more than 400 individuals that either traveled to Syria or were involved in recruitment locally. Employing a qualitative methodological approach, the book argues that radical influencers are likely to be more evident in postwar societies due to state and societal fragility, which create more power for social actors and constrain efforts to counter extremism. Through the activism of social actors emerging from wars, preceding conflicts resonate through society across different locations and particular postwar radical milieus do not need to be only in the place where war atrocities happened. Thus, radical milieus can spread to various locations including countries hosting postwar diaspora communities. This book will be of much interest to students of radicalisation, terrorism and political violence, Balkan politics, Middle Eastern politics, and IR in general.