Target Marketing Through the Yellow Pages
Author | : Alan D. Fletcher |
Publisher | : |
Total Pages | : 35 |
Release | : 1991 |
Genre | : Advertising |
ISBN | : |
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Author | : Alan D. Fletcher |
Publisher | : |
Total Pages | : 35 |
Release | : 1991 |
Genre | : Advertising |
ISBN | : |
Author | : Kerry Randall |
Publisher | : American Bar Association |
Total Pages | : 228 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : 9781590316214 |
Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Author | : Susan Friedmann |
Publisher | : Penguin |
Total Pages | : 421 |
Release | : 2009-08-04 |
Genre | : Business & Economics |
ISBN | : 1101148527 |
Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
Author | : Kerry Randall |
Publisher | : Lpm ABA |
Total Pages | : 222 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Author | : Chris Vogl |
Publisher | : iUniverse |
Total Pages | : 260 |
Release | : |
Genre | : |
ISBN | : 059528132X |
Author | : Barry Maher |
Publisher | : Barry Maher |
Total Pages | : 299 |
Release | : 2006-07-25 |
Genre | : Business & Economics |
ISBN | : 0978732111 |
The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author | : Philip Zaleon |
Publisher | : Lulu.com |
Total Pages | : 117 |
Release | : 2006-10-01 |
Genre | : Business & Economics |
ISBN | : 1847283861 |
The purpose of this book is help you better market your kitchen and bath business. It is an easy read with practical tips, ideas and explanations of how to better compete with the "big boxes" and your competition.
Author | : Ira S. Kalb |
Publisher | : K&A Press |
Total Pages | : 444 |
Release | : 1992 |
Genre | : Industrial management |
ISBN | : 0924050020 |
Author | : Eric Tyson |
Publisher | : John Wiley & Sons |
Total Pages | : 466 |
Release | : 2018-08-07 |
Genre | : Business & Economics |
ISBN | : 1119490553 |
Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing, marketing, employing technology and management—and what it takes to achieve and maintain success in an ever-changing entrepreneurial landscape. Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain the best employees Get a small business loan If you’re a beginning entrepreneur looking to start and run your own small business, this book gives you all the tools of the trade you’ll need to make it a success.
Author | : Justin Grensing |
Publisher | : eBookIt.com |
Total Pages | : 143 |
Release | : 2013-05-21 |
Genre | : Business & Economics |
ISBN | : 1456617168 |
Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.