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Policies to protect children from the harmful impact of food marketing

Policies to protect children from the harmful impact of food marketing
Author: World Health Organization
Publisher: World Health Organization
Total Pages: 88
Release: 2023-07-03
Genre: Medical
ISBN: 9240075410

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Children continue to be exposed to powerful food marketing in settings where they gather (e.g. schools, sports clubs), during children’s typical television viewing times or on children’s television channels, on digital spaces popular with young people, and in magazines targeting children and adolescents. Such food marketing predominantly promotes foods that are high in saturated fatty acids, trans-fatty acids, free sugars and/or sodium (HFSS), and uses a wide variety of marketing strategies that are likely to appeal to children, including celebrity/sports endorsements, promotional characters, product claims, promotion, gifts/incentives, tie-ins, competitions and games. Food marketing has a harmful impact on children’s food choice and their dietary intake. It affects their purchase requests to adults for marketed foods and influences the development of children’s norms about food consumption. This WHO guideline provides Member States with recommendations and implementation considerations on policies to protect all children from the harmful impact of food marketing, based on evidence specific to children and to the context of food marketing.


Food Marketing to Children and Youth

Food Marketing to Children and Youth
Author: Institute of Medicine
Publisher: National Academies Press
Total Pages: 537
Release: 2006-05-11
Genre: Medical
ISBN: 0309097134

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Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.


Regional Action Framework on Protecting Children from the Harmful Impact of Food Marketing in the Western Pacific

Regional Action Framework on Protecting Children from the Harmful Impact of Food Marketing in the Western Pacific
Author:
Publisher:
Total Pages: 53
Release: 2020
Genre:
ISBN: 9789290619093

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Many countries in the Western Pacific Region have experienced rapid economic growth that has brought both great benefits and challenges. Economic growth and globalization have changed the food system and reshaped the way people in many countries produce and consume food. Traditional foods and diets are being replaced with inexpensive, highly processed, energy-dense and nutrient-poor food products, which have become more popular and widely available and consumed. Marketing plays a major role in the popularity and increased consumption of BMS and food high in saturated fats, transfatty acids, free sugars or salt. Food marketing most commonly promotes food high in saturated fats, trans-fatty acids, free sugars or salt, and negatively influences the food environment and children's dietary patterns. There is a recognized link between the marketing of these foods and childhood obesity, and restricting marketing of food high in saturated fats, trans-fatty acids, free sugars or salt is identified as a critical component in childhood obesity prevention. Concerned that harmful effects of marketing of food high in saturated fats, trans-fatty acids, free sugars or salt on the diet and health of children continue to be widespread in the Region, despite Member States' efforts, the Regional Committee for the Western Pacific endorsed resolution calling for the development of a regional action plan to protect children from the harmful impact of food marketing.


Implementing policies to restrict food marketing

Implementing policies to restrict food marketing
Author:
Publisher: World Health Organization
Total Pages: 66
Release: 2021-09-14
Genre: Medical
ISBN: 9240035044

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Consumers are exposed to powerful and prevalent food marketing in their food environment. Such marketing is predominantly of foods and non-alcoholic beverages that undermine healthy diets and negatively shapes food preferences and values. To address this challenge, and to support Member States in implementing policy measures, as recommended by the Framework for Action from the 2014 Second International Conference on Nutrition, the World Health Organization (WHO) is in the process of developing evidence-informed policy guidelines on the food environment, including on policies to protect children from the harmful impact of food marketing. This review on contextual factors to be considered in the implementation of policies to restrict food marketing was prepared as part of the required process for WHO guideline development.


Healthier food and healthier food environments at sports events

Healthier food and healthier food environments at sports events
Author: World Health Organization
Publisher: World Health Organization
Total Pages: 77
Release: 2023-08-23
Genre: Medical
ISBN: 9240075437

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Healthy,safeandsustainabledietsareimportantforbothhumanandplanetaryhealth,andsportsevents ought to be an ideal setting to model and promote healthy eating as part of a healthy lifestyle. Yet, even with the best of intentions, foods and beverages high in fats, sugars or salt are typically abundant in and aroundstadiaduringlargeandsmallsportsevents,oftenconsumedinexcessbyfansonmatchdays,and are also frequently associated with sports-related marketing and sponsorships. The foods and beverages consumed at sports events contribute little to an individual’s overall diet, butthe total number of meals, snacks and beverages sold can be substantial. Providing a variety of healthy, delicious and easy-to-consume food while providing fewer options and smaller portions of unhealthy options within these environments can contribute to health, wellness and the prevention of diet-related noncommunicable disease. Likewise, the high visibility of sports mega-events, in particular, offers valuable opportunities for potentially larger impact reaching billions of fans worldwide, creating positive perceptions of healthier foods and beverages at the stadia and beyond. This document - intended for use by sports events organizers - proposes five actions to achieve healthier food and healthier food environments, and suggests related activities that can happen during the planning, operational and post-event phases of sports events. It may also be used by governments, local authoritiesandsportsstadiamanagerstocreateahealthypublicfoodprocurementandservicepolicyfor sport settings more generally.


Marketing Nutrition

Marketing Nutrition
Author: Brian Wansink
Publisher: University of Illinois Press
Total Pages: 226
Release: 2010-10-01
Genre: Health & Fitness
ISBN: 0252092791

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Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.