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Summary of Success Secrets of the Online Marketing Superstars – [Review Keypoints and Take-aways]

Summary of Success Secrets of the Online Marketing Superstars – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
Total Pages: 16
Release: 2022-10-19
Genre: Study Aids
ISBN:
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The summary of Success Secrets of the Online Marketing Superstars – Learn from today’s most successful online marketers presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of You are able to plan a campaign with the assistance of Success Secrets of the Online Marketing Superstars , which brings your product to a potentially much larger audience. These gifs illustrate the principles and strategies that can be used to build a successful blog, produce outstanding online content, or make your videos go viral. Success Secrets of the Online Marketing Superstars summary includes the key points and important takeaways from the book Success Secrets of the Online Marketing Superstars by Mitch Meyerson. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of The Science of Getting Rich – [Review Keypoints and Take-aways]

Summary of The Science of Getting Rich – [Review Keypoints and Take-aways]
Author: PenZen Summaries
Publisher: by Mocktime Publication
Total Pages: 16
Release: 2022-10-19
Genre: Study Aids
ISBN:
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The summary of The Science of Getting Rich – Your Master Key to Success presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The Science of Getting Rich was published in 1910 and is considered a classic in the field of self-help. In it, the author lays out his plan for leading an abundant life. These ideas will teach you how to use directed thinking to bring in opportunities and opulence while simultaneously achieving anything you set your mind to. The Science of Getting Rich summary includes the key points and important takeaways from the book The Science of Getting Rich by Wallace D. Wattles. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

The Automatic Customer

The Automatic Customer
Author: John Warrillow
Publisher: Penguin
Total Pages: 226
Release: 2015-02-05
Genre: Business & Economics
ISBN: 159184746X
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

The Smarter Screen

The Smarter Screen
Author: Shlomo Benartzi
Publisher: Penguin
Total Pages: 258
Release: 2015-10-06
Genre: Business & Economics
ISBN: 0698194306
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A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

The Psychology of Selling

The Psychology of Selling
Author: Brian Tracy
Publisher: Thomas Nelson Inc
Total Pages: 240
Release: 2006-06-20
Genre: Selling
ISBN: 0785288066
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Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Gen Z Effect

Gen Z Effect
Author: Tom Koulopoulos
Publisher: Routledge
Total Pages: 270
Release: 2016-11-03
Genre: Business & Economics
ISBN: 1351861743
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One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

The New Corner Office

The New Corner Office
Author: Laura Vanderkam
Publisher: Penguin
Total Pages: 71
Release: 2020-07-21
Genre: Business & Economics
ISBN: 0593330056
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Drawing on her 18 years of experience working remotely, plus original interviews with managers, employees, and free agents who've perfected their remote routines, Laura Vanderkam shares strategies for productivity, creativity, and health in the new corner office. How do you do great work while sitting near the same spot where you watch Netflix? How can you be responsive without losing the focus necessary for getting things done? How can you maintain and grow your network when you spend less time face to face? The key is to detach yourself from old ways of working and adopt new habits to match your new environment. Long before public health concerns pushed many of us indoors, some of the most successful people fueled their careers with carefully perfected work-from-home routines. Drawing on those profiles and her own insights, productivity expert and mother of five Laura Vanderkam reveals how to turn "being cooped up" into the ultimate career advantage. Her hacks include: • Manage by task, not time. Going to an office for 8 hours makes you feel like you've done something, even if you haven't. Remote workers should set 3-5 ambitious goals for each day and consider the work day done when these are crossed off. • Get the rhythm right. A well-planned day features time for focused work, interactive work, and rejuvenating breaks. In place of a commute, a consciously chosen shut down ritual keeps work from continuing all night. • Nurture connections. Wise remote workers can build broader and more effective networks than people sitting in the same cubicle five days a week. Whether you're an introvert or an extrovert, a self-starter or someone who prefers detailed directions, you can do your clearest thinking and deepest work at home--and have more energy left over to achieve personal goals or fuel bigger professional ambitions. In fact, soon you might find it hard to imagine working any other way.

Skip the Line

Skip the Line
Author: James Altucher
Publisher: HarperCollins
Total Pages: 288
Release: 2021-02-23
Genre: Business & Economics
ISBN: 0062998935
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The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire the skills they need to succeed and achieve their dreams. We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people’s interests and passions evolve. The key to riding this wave, entrepreneur James Altucher advises, is to constantly be curious about what’s next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most important, to pursue the things that interest you. In Skip the Line, he reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true, despite—and perhaps due to—his many failures along the way. Altucher combines his personal story with concrete—and unorthodox—insights that work. But Skip the Line isn’t about hacks and shortcuts—it’s about transforming the way you think, work, and live, letting your interests guide your learning, time, and resources. It’s about allowing yourself to do what comes naturally; the more you do what you love, the better you do it. While showing you how to approach change and crisis, Altucher gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership—all of which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.

Hustle Harder, Hustle Smarter

Hustle Harder, Hustle Smarter
Author: Curtis "50 Cent" Jackson
Publisher: Amistad Press
Total Pages: 224
Release: 2020-04-20
Genre:
ISBN: 9780063022485
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For the first time, Curtis "50 Cent" Jackson opens up about his amazing comeback--from tragic personal loss to thriving businessman and cable's highest-paid executive--in this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law. In his early twenties Curtis Jackson, known as 50 Cent rose to the heights of fame and power in the cutthroat music business. A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin's family. The series quickly became "appointment" television, leading to Jackson inking a four-year, $150 million contract with the Starz network--the most lucrative deal in premium cable history. Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers "fear nothing and you shall succeed," Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson's street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback--and to learn to flow with the changes that disrupt their own lives.

Raising Leaders

Raising Leaders
Author: Wendy Born
Publisher: Major Street Publishing
Total Pages: 116
Release: 2022-01-01
Genre: Business & Economics
ISBN: 0648753077
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Like parenting, leadership is difficult, challenging and rewarding - sometimes all in the first hour of the day! This enlightening new book explores the common principles of parenting and leading that will help you become a better leader and create great leaders in your team.You don't need to be a parent to be able to see the comparisons between raising children and creating next generation leaders (or indeed becoming a better leader yourself). We have all been raised by someone - if not a parent, another relative or carer - who traditionally shows the actions and considerations parents are known for. When you focus on observing the behaviour of leaders you admire, you will see similarities between them and your own experiences as a child or parent. Like parenting, leadership is difficult, challenging and rewarding - sometimes all in the first hour of the day. Whether parenting or leading you need to focus on five core areas to get the best out of your people:1.Love2.Environment3.Health and wellbeing4.Language5.Vision.Each of these core areas is discussed in detail through the book. Author, Wendy Born, uses a unique framework drawn from the principles of parenting that will help you to build and lead great teams. All you need is:Foresight to have a vision, strategy and purpose to guide your way into the future and manage your talent to fit.Plain sight to lead by example, establish boundaries and expectations creating a culture of accountability. Insight into the importance of a positive attitude and mindset, good work/life balance and establishing trust and connection as the foundation of your team. Packed with fascinating case studies and practical advice.