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Music Marketing for the DIY Musician

Music Marketing for the DIY Musician
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 454
Release: 2020-01-07
Genre: Music
ISBN: 1538134632
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Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Summary of Bobby Borg's Music Marketing for the DIY Musician

Summary of Bobby Borg's Music Marketing for the DIY Musician
Author: Everest Media,
Publisher: Everest Media LLC
Total Pages: 87
Release: 2022-06-04T22:59:00Z
Genre: Business & Economics
ISBN:
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Please note: This is a companion version & not the original book. Sample Book Insights: #1 The music industry has changed dramatically over the past few decades, and so has the way musicians think about their careers. You must start thinking about your career from a more professional and businesslike perspective. #2 The marketing process typically starts with a vision, which is a declaration that defines your ultimate place in about seven to ten years down the road. Your vision is what gets you out of bed in the morning and gives your life meaning. #3 Now that you have your internal strengths, passion, and vision, it’s time to examine the external environment of your organization and see how your musical vision matches up with people’s wants and needs. By doing this, you can further refine your true musical purpose. #4 To identify your most likely fans, use any combination of factors that you believe are relevant and useful, such as age range, gender, geographic location, lifestyles, and behavioral characteristics. Once you win over your most likely fans with customized marketing messages, you can then target your next likely fans.

Business Basics for Musicians

Business Basics for Musicians
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 332
Release: 2020-01-07
Genre: Music
ISBN: 1538134640
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Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Business Basics for Musicians

Business Basics for Musicians
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 447
Release: 2024-01-02
Genre: Business & Economics
ISBN: 1538182572
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"Business Basics for Musicians is the layperson's handbook to the music industry. This third edition is fully updated to reflect the latest developments in the music business, especially shifts since 2020, and it includes fresh DIY spotlight sections, recent case studies, and interviews with industry leaders"--

Introduction to Music Publishing for Musicians

Introduction to Music Publishing for Musicians
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 353
Release: 2021-06-03
Genre: Music
ISBN: 1538153416
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At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting screwed. Topics include the basics of copyrights, types of publishing income, publishing companies and types of deals, creative matters of music publishing, and things you need to know about music publishing’s future.The book features: Short digestible chapters written in a conversational tone to keep artists focused Section-by-section FAQs that expand on key issues that musicians encounter today Boxed text stories featuring current events to emphasize key concepts Interviews with top beat makers, collaborators, and more to provide secrets of success A glossary to help you keep track of important publishing terms Publishing resources offering to help you place and promote your music Chapter quizzes and activity assignments to help measure your knowledge Bobby Borg and Michael Eames have created a compact, simple and easy-to-read overview of today’s music publishing industry that caters to both students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!

The Musician's Handbook

The Musician's Handbook
Author: Bobby Borg
Publisher: Billboard Books
Total Pages: 0
Release: 2008
Genre: Music
ISBN: 9780823099702
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The bible of the music biz—now fully revised with new contacts, fee info, trends, tips Want to know how to set prices for a gig? Want to be ahead of the curve on new trends in music? Want to have all the latest contact information on hundreds of industry pros? Have we got the book for you!The Musician’s Handbook, already the industry bible for working musicians, has been thoroughly revised and updated with the answers to all these questions and more. New interviews with music-business leaders, new pricing and legal structures for the digital age, new how-to tips for independent and do-it-yourself musicians—it’s all in here. Fees, royalties and advances, live performance, touring, merchandising, working with managers, lawyers, and agents, spotting new opportunities—all these topics and many, many more are covered in depth in this indispensable guide to becoming successful in music and in business. Praise for the Previous Edition • "An exceptionally well-written, thorough, and competent legal and business book for an author who is a non-attorney. Bobby's book is extremely valuable for anyone trying to understand the music business."—Peter Paterno, The Law Offices of King, Holmes, Paterno, & Berliner, representing Metallica, Dr. Dre, and Pearl Jam • "The music business is full of minefields.The Musician's Handbookhelps steer you through them in a way that lets you enjoy the journey. It's packed with valuable information you'll use time and again."—Don Gorder, Chairman of The Music Business/Management Department, Berklee College of Music • "Although there are many books dealing with the music business,The Musician's Handbookhas a special and important perspective—that of a working musician."—Mark Goldstein, Senior VP of Business Affairs, Warner Bros. Records • Straight talk and insight for musicians at every level • Concise, clear, authoritative information from a music-industry insider • Up-to-the-minute guidance on money, business, management, career planning, much more

Five Star Music Makeover

Five Star Music Makeover
Author: Coreen Sheehan
Publisher: Hal Leonard Corporation
Total Pages: 503
Release: 2016-03-01
Genre: Music
ISBN: 1495063593
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(Music Pro Guide Books & DVDs). In order to achieve success in today's music industry, artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience, and hiring personal coaches, studio professionals, and consultants can be costly. But now, for the first time, there's an invaluable resource to help you meet these challenges. Five Star Music Makeover is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience, both on and off the stage, this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively. Also included are insiders' stories and anecdotes, helpful tips, creative exercises, celebrity interviews, and all the practical expertise necessary to develop a successful music career. Five Star Music Makeover is a complete and practical career guide a resource that transforms artists from good to great.

Dust & Grooves

Dust & Grooves
Author: Eilon Paz
Publisher: Ten Speed Press
Total Pages: 577
Release: 2015-09-15
Genre: Music
ISBN: 1607748703
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A photographic look into the world of vinyl record collectors—including Questlove—in the most intimate of environments—their record rooms. Compelling photographic essays from photographer Eilon Paz are paired with in-depth and insightful interviews to illustrate what motivates these collectors to keep digging for more records. The reader gets an up close and personal look at a variety of well-known vinyl champions, including Gilles Peterson and King Britt, as well as a glimpse into the collections of known and unknown DJs, producers, record dealers, and everyday enthusiasts. Driven by his love for vinyl records, Paz takes us on a five-year journey unearthing the very soul of the vinyl community.

Personal Finance for Musicians

Personal Finance for Musicians
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 263
Release: 2023-01-30
Genre: Music
ISBN: 1538163314
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Are you tired of living paycheck-to-paycheck, being broke and in debt, and watching everyone else become independently wealthy? Well, you’ve come to the right place. Most musicians will admit they know little about personal finance. In Personal Finance for Musicians, music industry and finance experts Bobby Borg and Britt Hatsey coach you on how to: Make and save money Increase your credit score Protect yourself from identity theft Get out of debt Understand investment apps Invest responsibly Protect your assets Build a “freedom fund” for the future Limit your tax liability And so much more… With step-by-step action tips and short digestible chapters that can be read in any order, this book is presented in a no-nonsense, easy-to-read style that any musician can grasp. The objective is to educate and inspire you, without intimidating, or even worse—boring you. Let this book be your guide to financial success today!

Borges and Me

Borges and Me
Author: Jay Parini
Publisher: Anchor
Total Pages: 321
Release: 2021-11-23
Genre: Biography & Autobiography
ISBN: 198489949X
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In this evocative work of what the author in his afterword calls “a kindof novelistic memoir,” Jay Parini takes us back fifty years, when he fled the United States for Scotland—in flight from the Vietnam War and desperately in search of his adult life. There, through unlikely circumstances, he meets the famed Argentinian author Jorge Luis Borges. Borges—visiting his translator in Scotland—is in his seventies, blind and frail. When Borges hears that Parini owns a 1957 Morris Minor, he declares a long-held wish to visit the Highlands, where he hopes to meet a man in Inverness who is interested in Anglo-Saxon riddles. As they travel, stopping at various sites of historical interest, the charmingly garrulous Borges takes Parini on a grand tour of Western literature and ideas, while promising to teach him about love and poetry. As Borges’s idiosyncratic world of labyrinths, mirrors, and doubles shimmers into being, their escapades take a surreal turn. Borges and Me is a classic road novel, based on true events. It’s also a magical mystery tour of an era, like our own, in which uncertainties abound, and when—as ever—it’s the young and the old who hear voices and dream dreams.