Successful Local Broadcast Sales PDF Download
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| Author | : Paul Weyland |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 223 |
| Release | : 2007-09-19 |
| Genre | : Business & Economics |
| ISBN | : 0814409806 |
Download Successful Local Broadcast Sales Book in PDF, ePub and Kindle
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
| Author | : Paul Weyland |
| Publisher | : |
| Total Pages | : |
| Release | : 2006-01-01 |
| Genre | : |
| ISBN | : 9780978719203 |
Download The Book for Mastering Local Broadcast Sales Book in PDF, ePub and Kindle
| Author | : Tracy Smith |
| Publisher | : |
| Total Pages | : 35 |
| Release | : 2017-04-23 |
| Genre | : |
| ISBN | : 9781521125489 |
Download New to the Biz? Book in PDF, ePub and Kindle
If you are a new salesperson at a local TV station or your are thinking about trying to get a job at a TV station as a local seller, this e-book can really help you understand the job. You will see an in-depth look at what a sales job is like at a TV station. You will learn sales techniques that can help you quickly become a top performer at your company. The author has been a successful seller, manager and coach in the ad sales environment. This e-book is short and concise and you should be able to read it in one sitting. It focuses on the job duties involved, the how to get started making your first sales calls, and so much more. The idea for the book, came from one of my sellers that suggest I write it.
| Author | : Susan Tyler Eastman |
| Publisher | : Taylor & Francis |
| Total Pages | : 352 |
| Release | : 2012-11-12 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136024816 |
Download Media Promotion & Marketing for Broadcasting, Cable & the Internet Book in PDF, ePub and Kindle
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
| Author | : Joan Van Tassel |
| Publisher | : Taylor & Francis |
| Total Pages | : 434 |
| Release | : 2012-09-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136031618 |
Download Managing Electronic Media Book in PDF, ePub and Kindle
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
| Author | : Richard L. Irwin |
| Publisher | : Human Kinetics |
| Total Pages | : 356 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9780736064774 |
Download Sport Promotion and Sales Management Book in PDF, ePub and Kindle
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
| Author | : Charles Warner |
| Publisher | : John Wiley & Sons |
| Total Pages | : 617 |
| Release | : 2009-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1405158395 |
Download Media Selling Book in PDF, ePub and Kindle
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
| Author | : Chris Lytle |
| Publisher | : AMACOM Div American Mgmt Assn |
| Total Pages | : 241 |
| Release | : 2012-06-10 |
| Genre | : Business & Economics |
| ISBN | : 0814430864 |
Download The Accidental Salesperson Book in PDF, ePub and Kindle
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they arenÆt fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, the book includes brand new guidance on: Selling to people who donÆt have time to meet ò Differentiating between infor mation seekers and genuine prospects ò Using social media, Skype, GoToMeeting, WebEx, and other online tools ò Building relation ships competitors canÆt steal Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales booksùthe second edition of The Accidental Salesperson guides readers through every aspect of selling to todayÆs customers.
| Author | : Peter Pringle |
| Publisher | : Taylor & Francis |
| Total Pages | : 432 |
| Release | : 2013-06-26 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136028668 |
Download Electronic Media Management, Revised Book in PDF, ePub and Kindle
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
| Author | : Norman J. Medoff |
| Publisher | : Taylor & Francis |
| Total Pages | : 320 |
| Release | : 2011 |
| Genre | : Computers |
| ISBN | : 0240812565 |
Download Electronic Media Book in PDF, ePub and Kindle
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later" approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http: //www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
