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Strategies for Quantitative Research

Strategies for Quantitative Research
Author: Grant S. McCall
Publisher: Routledge
Total Pages: 519
Release: 2018-02-15
Genre: Social Science
ISBN: 1351802941

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It is little secret that most archaeologists are uneasy with statistics. Thankfully, in the modern world, quantitative analysis has been made immensely easier by statistical software packages. Software now does virtually all our statistical calculations, removing a great burden for researchers. At the same time, since most statistical analysis now takes place through the pushing of buttons in software packages, new problems and dangers have emerged. How does one know which statistical test to use? How can one tell if certain data violate the assumptions of a particular statistical analysis? Rather than focusing on the mathematics of calculation, this concise handbook selects appropriate forms of analysis and explains the assumptions that underlie them. It deals with fundamental issues, such as what kinds of data are common in the field of archaeology and what are the goals of various forms of analysis. This accessible textbook lends a refreshing playfulness to an often-humorless subject and will be enjoyed by students and professionals alike.


Social Research Methods

Social Research Methods
Author: Sigmund Grønmo
Publisher: SAGE Publications Limited
Total Pages: 533
Release: 2023-11-22
Genre: Social Science
ISBN: 1529618452

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Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.


Introduction to Quantitative Research Methods

Introduction to Quantitative Research Methods
Author: Mark Balnaves
Publisher: SAGE
Total Pages: 273
Release: 2001-04-10
Genre: Social Science
ISBN: 1848608640

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Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences. The original CD-ROM accompanying the book and its content are no longer available.


Strategy as Practice

Strategy as Practice
Author: Gerry Johnson
Publisher: Cambridge University Press
Total Pages: 245
Release: 2007-08-02
Genre: Business & Economics
ISBN: 0521862930

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This is an analysis of what managers actually do in relation to the development of strategy in organisations.


Advancing Grounded Theory with Mixed Methods

Advancing Grounded Theory with Mixed Methods
Author: Elizabeth G. Creamer
Publisher: Routledge
Total Pages: 240
Release: 2021-08-30
Genre: Psychology
ISBN: 0429614888

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This groundbreaking book introduces an innovative new perspective on mixed method grounded theory methodology (MM-GTM) by conceptualizing it holistically as a distinct, qualitatively driven methodology that appreciates the integrity of each of the methods it embraces. This practical and accessible text advocates for using MM-GTM in a way that promote meaningful interaction between qualitative and quantitative data during analysis. Its principal contribution is to provide a set of research tools to develop or refine a multi-faceted analytical framework in applied fields in the social and behavioral sciences, including nursing. Used as either a resource or a textbook in a survey course about research methods, the text references dozens of examples about how a dialectical exchange between different sources of data can be built into core grounded theory procedures, including theoretical sampling, coding, case-based memoing, and integrated visual displays. With a whole chapter devoted to reporting, the book also considers the way that indexes of quality that extend beyond methodological transparency can be used to evaluate research that partners mixed methods with grounded theory and other qualitative methods. Featuring student-friendly pedagogy throughout, including self-assessment questions, a glossary, and a framework that summarizes key points, this text is an essential read for all research methods students or early career researchers ambitious to develop a theoretical perspective with qualitative, mixed methods, or evaluation.


Using Qualitative Research in Advertising

Using Qualitative Research in Advertising
Author: Margaret A. Morrison
Publisher: SAGE
Total Pages: 241
Release: 2012
Genre: Business & Economics
ISBN: 1412987245

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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.


Strategies for Quantitative Research

Strategies for Quantitative Research
Author: Grant S. McCall
Publisher: Routledge
Total Pages: 224
Release: 2018-02-15
Genre: Social Science
ISBN: 135180295X

Download Strategies for Quantitative Research Book in PDF, ePub and Kindle

It is little secret that most archaeologists are uneasy with statistics. Thankfully, in the modern world, quantitative analysis has been made immensely easier by statistical software packages. Software now does virtually all our statistical calculations, removing a great burden for researchers. At the same time, since most statistical analysis now takes place through the pushing of buttons in software packages, new problems and dangers have emerged. How does one know which statistical test to use? How can one tell if certain data violate the assumptions of a particular statistical analysis? Rather than focusing on the mathematics of calculation, this concise handbook selects appropriate forms of analysis and explains the assumptions that underlie them. It deals with fundamental issues, such as what kinds of data are common in the field of archaeology and what are the goals of various forms of analysis. This accessible textbook lends a refreshing playfulness to an often-humorless subject and will be enjoyed by students and professionals alike.


Quantitative Research in Education

Quantitative Research in Education
Author: Wayne K. Hoy
Publisher: SAGE Publications
Total Pages: 146
Release: 2015-07-22
Genre: Education
ISBN: 1506307213

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"The book provides a reference point for beginning educational researchers to grasp the most pertinent elements of designing and conducting research..." —Megan Tschannen-Moran, The College of William & Mary Quantitative Research in Education: A Primer, Second Edition is a brief and practical text designed to allay anxiety about quantitative research. Award-winning authors Wayne K. Hoy and Curt M. Adams first introduce readers to the nature of research and science, and then present the meaning of concepts and research problems as they dispel notions that quantitative research is too difficult, too theoretical, and not practical. Rich with concrete examples and illustrations, the Primer emphasizes conceptual understanding and the practical utility of quantitative methods while teaching strategies and techniques for developing original research hypotheses. The Second Edition includes suggestions for empirical investigation and features a new section on self-determination theory, examples from the latest research, a concluding chapter illustrating the practical applications of quantitative research, and much more. This accessible Primer is perfect for students and researchers who want a quick understanding of the process of scientific inquiry and who want to learn how to effectively create and test ideas.


Qualitative-quantitative Research Methodology

Qualitative-quantitative Research Methodology
Author: Isadore Newman
Publisher: SIU Press
Total Pages: 244
Release: 1998
Genre: Reference
ISBN: 9780809321506

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Through graphic and narrative descriptions, Newman and Benz show research to be a holistic endeavor in the world of inquiry. To clarify their argument, they provide a diagram of the "qualitative-quantitative interactive continuum" showing that qualitative analysis with its feedback loops can easily modify the types of research questions asked in quantitative analysis research and that the quantitative analysis results and its feedback can change what will be asked qualitatively.


Strategies of Qualitative Inquiry

Strategies of Qualitative Inquiry
Author: Norman K. Denzin
Publisher: SAGE Publications
Total Pages: 616
Release: 2012-10-24
Genre: Social Science
ISBN: 1452289204

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Strategies of Qualitative Inquiry, Fourth Edition is Volume II of the three-volume paperback versions of The SAGE Handbook of Qualitative Research, Fourth Edition. This portion of the handbook consists of the topics addressed in "Part III: Strategies of Inquiry." Strategies of Qualitative Inquiry, Fourth Edition isolates the major strategies—historically, the research methods—that researchers can use in conducting concrete qualitative studies. The question of methods begins with questions of design and the matters of money and funding. These questions always begin with the researcher who moves from a research question to a paradigm or perspective, and then to the empirical world. The history and uses of these strategies are explored extensively in this volume. The chapters move from forms (and problems with) mixed methods inquiry to case study, performance and narrative ethnography, to constructionist analytics to grounded theory strategies, testimonies, participatory action research, and clinical research.