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Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage

Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage
Author: Varun Gupta
Publisher: Springer Nature
Total Pages: 118
Release: 2022-11-18
Genre: Technology & Engineering
ISBN: 3031183223

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This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.


Innovation Mechanisms in Start-ups

Innovation Mechanisms in Start-ups
Author: Varun Gupta
Publisher: Springer Nature
Total Pages: 190
Release: 2022-12-08
Genre: Business & Economics
ISBN: 3031197410

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Innovation Mechanisms in Start-ups: Practice, Strategies and Impacts serves as a practical resource for startups looking for innovating their business models in domestic and global markets. This book's main objective is to describe the innovative business practices adopted by startups during the pandemic, with a special emphasis on value proposition innovation and business model innovation more generally. In order to promote open innovation, this book emphasizes the value of strategic alliances with academic libraries, peer startups, and freelancers. Additionally, using actual startup case studies, it was shown how important technological innovation is for gathering feedback, prototyping, and conducting both secondary as well as primary market research. Startups can utilize the technology evaluation and adoption frameworks as a useful reference when choosing a technology to embrace strategically. The need of regularly experimenting with new approaches, learning from mistakes, and enhancing current processes is also emphasized in this book. The ability to dispel falsehoods, capitalize on technological advancements, and form strategic alliances will be essential for innovation even in times of pandemic. This book links theoretical insights with practical experiences of startups amid the pandemic. With a perfect balance of empirical research and assessment study types, this book is a source of quick knowledge for entrepreneurs, academics and researchers on how to enhance a company’s innovative capacities and success rates. The BMI-Pandemic 2.15 model, which is an expanded version of the Odyssey 3.14 model, is presented in this book which highlight 15 guidelines to follow in order to innovate business models in pandemics. This book is suitable for Entrepreneurs, Academicians, Researcher and Technologists.


Innovation Strategy

Innovation Strategy
Author: Howard Rasheed Ph. D.
Publisher: iUniverse
Total Pages: 277
Release: 2012-05
Genre: Business & Economics
ISBN: 1469780445

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Innovation Strategy: Seven Keys to Creative Leadership and a Sustainable Business Model provides a blueprint for success in leading an innovation renaissance in your industry and organization. This book introduces the Six Step Collective Intelligence(TM) system and the Idea Accelerator(TM) software, ground breaking tools that will prepare you for the role of Innovation Strategist in the new global economy. This book reveals strategies for becoming a creative leader, developing an innovation ecosystem, and winning the future using best practice case studies. You will learn how to intentionally create disruption, inspire creative intelligence, design a sustainable business model, and harness the creativity of your stakeholders using collaborative technology. These tools will help you craft strategic foresight studies, commercialize technology, create new ventures, or reinvent your business model in a way that is attainable for organizations of any size, from small "mom and pop" businesses to the largest corporations and government agencies.


Emerging Technologies for Innovation Management in the Software Industry

Emerging Technologies for Innovation Management in the Software Industry
Author: Gupta, Varun
Publisher: IGI Global
Total Pages: 282
Release: 2022-05-20
Genre: Computers
ISBN: 1799890619

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Innovation is the key to maintain competitive advantage. Innovation in products, processes, and business models help companies to provide economic value to their customers. Identifying the innovative ideas, implementing those ideas, and absorbing them in the market requires investing many resources that could incur large costs. Technology encourages companies to foster innovation to remain competitive in the marketplace. Emerging Technologies for Innovation Management in the Software Industry serves as a resource for technology absorption in companies supporting innovation. It highlights the role of technology to assist software companies—especially small start-ups—to innovate their products, processes, and business models. This book provides the necessary guidelines of which tools to use and under what situations. Covering topics such as risk management, prioritization approaches, and digitally-enabled innovation processes, this premier reference source is an ideal resource for entrepreneurs, software developers, software managers, business leaders, engineers, students and faculty of higher education, researchers, and academicians.


Playing to Win

Playing to Win
Author: Alan G. Lafley
Publisher: Harvard Business Press
Total Pages: 274
Release: 2013
Genre: Business & Economics
ISBN: 142218739X

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Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.


Sustainable Innovation Strategy

Sustainable Innovation Strategy
Author: C. Sempels
Publisher: Springer
Total Pages: 201
Release: 2013-10-04
Genre: Business & Economics
ISBN: 1137352612

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Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization's strategy and innovation.


Dynamics of Long-Life Assets

Dynamics of Long-Life Assets
Author: Stefan N. Grösser
Publisher: Springer
Total Pages: 369
Release: 2017-05-10
Genre: Business & Economics
ISBN: 3319454382

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This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. The approach presented here is based on three main pillars: an adaptation mechanism based on a broad understanding of system dependencies; efficient use of system knowledge through involvement of actors throughout the process; and technological solutions to enable efficient actor communication and information handling. The book provides readers with a better understanding of the factors that influence decisions, and put forward solutions to facilitate the rapid adaptation to changes in the business environment and customer needs through intelligent upgrade interventions. Further, it examines a number of sample cases from various contexts including car manufacturing, utilities, shipping and the furniture industry. The book offers a valuable resource for both academics and practitioners interested in the upgrading of capital-intensive products and services. “The work performed in the project “Use-It-Wisely (UiW)” significantly contributes towards a collaborative way of working. Moreover, it offers comprehensive system modelling to identify business opportunities and develop technical solutions within industrial value networks. The developed UiW-framework fills a void and offers a great opportunity. The naval construction sector of small passenger vessels, for instance, is one industry that can benefit.” Nikitas Nikitakos, Professor at University of the Aegean, Department of Shipping, Trade, and Transport, Greece. “Long-life assets are crucial for both the future competiveness and sustainability of society. Make wrong choices now and you are locked into a wrong system for a long time. Make the right choices now and society can prosper. This book gives important information about how manufacturers can make right choices.” Arnold Tukker, Scientific director, Institute of Environmental Sciences (CML), Leiden University, and senior scientist, TNO.


The Strategic Role of Software Customization

The Strategic Role of Software Customization
Author: Matthias Bertram
Publisher: Springer
Total Pages: 321
Release: 2016-06-30
Genre: Business & Economics
ISBN: 3658148586

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Matthias Bertram aims to develop a deeper understanding of software customization and its strategic role for software product management. Drawing on the conceptual foundation of the resource-based view of the firm, such as resources, capabilities, and dynamic capabilities, the author conducts two qualitative investigations: the first within vendor and customer firms to develop an in-depth understanding of the value of software customization as well as the vendor resources and capabilities necessary to successfully provide software customization and the second on the vendor’s dynamic capabilities necessary to generate temporary competitive advantage from software customization in product management activities.


Using the ISO 56002 Innovation Management System

Using the ISO 56002 Innovation Management System
Author: Sid Ahmed Benraouane
Publisher: CRC Press
Total Pages: 225
Release: 2021-06-29
Genre: Business & Economics
ISBN: 1000373347

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In 2019, ISO Technical Committee 279 released a new international standard on innovation management system called ISO 56002:2019. The objective of this standard is to provide a framework on how to build an innovation ecosystem that can be sustained over time. Similar to the quality management system that ISO established decades ago, this standard provides instructions related to best practices on how to manage innovation activities, projects, and programs. It does not describe detailed activities within the organization, but rather provides guidance at a general level. It does not prescribe any requirements or specific tools or methods for innovation activities. Essentially, the standard does not provide guidance on how to implement and/or use the standard. The standard basically tells you what to do and document – this powerful book tells you how to do it. The techniques in this book are directed at key tasks across the innovative process, such as maximizing quality, productivity, maintainability, usability, and reliability, while focusing on reducing the product cycle time and costs within the innovative process. Currently, there are no other comprehensive books available on how to fully implement this standard in companies. This book is crucial for managers, business leaders, entrepreneurs, and consultants looking for help to reap the benefits of an innovation management system. This book takes you step by step through the process of developing an innovation ecosystem. In addition, it provides frameworks, tools, methodologies, cases, and best practices so your organization can experience the full value of the standard.


Demand-Driven Business Strategy

Demand-Driven Business Strategy
Author: Cor Molenaar
Publisher: Routledge
Total Pages: 187
Release: 2022-02-23
Genre: Business & Economics
ISBN: 1000532100

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Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion. Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.