Strategic Marketing Problems
Author | : Roger A. Kerin |
Publisher | : Allyn & Bacon |
Total Pages | : 760 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Roger A. Kerin |
Publisher | : Allyn & Bacon |
Total Pages | : 760 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : |
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 152 |
Release | : 2015 |
Genre | : Marketing |
ISBN | : 9781269821735 |
Author | : Roger A. Kerin |
Publisher | : Prentice Hall |
Total Pages | : 744 |
Release | : 2007 |
Genre | : Marketing |
ISBN | : |
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 357 |
Release | : 2011 |
Genre | : Marketing |
ISBN | : 9781256282440 |
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 696 |
Release | : 2004 |
Genre | : Marketing |
ISBN | : 9780536389282 |
Author | : Roger Kerin |
Publisher | : Pearson Higher Ed |
Total Pages | : 744 |
Release | : 2013-11-06 |
Genre | : Business & Economics |
ISBN | : 0273775693 |
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : |
Release | : 2010 |
Genre | : |
ISBN | : 9781256642961 |
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 533 |
Release | : 1990 |
Genre | : Marketing |
ISBN | : 9780205121304 |
Author | : K. Kerin |
Publisher | : Prentice Hall |
Total Pages | : 632 |
Release | : 1998 |
Genre | : Marketing |
ISBN | : 9780136786412 |
Author | : Roger A. Kerin |
Publisher | : Prentice Hall |
Total Pages | : 738 |
Release | : 1995-01-01 |
Genre | : Marketing |
ISBN | : 9780131830967 |