Strategic Marketing Of Higher Education In Africa PDF Download
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Author | : Emmanuel Mogaji |
Publisher | : Routledge |
Total Pages | : 234 |
Release | : 2020-01-20 |
Genre | : Business & Economics |
ISBN | : 1000027880 |
Download Strategic Marketing of Higher Education in Africa Book in PDF, ePub and Kindle
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
Author | : Emmanuel Mogaji |
Publisher | : Springer Nature |
Total Pages | : 424 |
Release | : 2020-05-20 |
Genre | : Business & Economics |
ISBN | : 3030393798 |
Download Higher Education Marketing in Africa Book in PDF, ePub and Kindle
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.
Author | : Emmanuel Mogaji |
Publisher | : Routledge |
Total Pages | : 303 |
Release | : 2020-03-06 |
Genre | : Business & Economics |
ISBN | : 1000048241 |
Download Understanding the Higher Education Market in Africa Book in PDF, ePub and Kindle
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.
Author | : Tripathi, Purnendu |
Publisher | : IGI Global |
Total Pages | : 388 |
Release | : 2013-05-31 |
Genre | : Business & Economics |
ISBN | : 1466640154 |
Download Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices Book in PDF, ePub and Kindle
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Author | : James A Burns |
Publisher | : Routledge |
Total Pages | : 192 |
Release | : 2012-10-12 |
Genre | : Business & Economics |
ISBN | : 1136582495 |
Download New Strategies in Higher Education Marketing Book in PDF, ePub and Kindle
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Author | : Kenneth Kaoma Mwenda |
Publisher | : Cambria Press |
Total Pages | : 360 |
Release | : 2009 |
Genre | : Education |
ISBN | : 1604976101 |
Download The Challenge of Change in Africa's Higher Education in the 21st Century Book in PDF, ePub and Kindle
The Challenge of Change in Africa's Higher Education in the 21st Century brings the reader face to face with the mega challenges and key opportunities in Africa's higher education sector in the twenty-first century. Mwenda and Muuka are two of Africa's emergent scholars, with 20 published books and over 100 articles published in peer-reviewed journals between them as of 2008. Authors who are diverse in their knowledge and experience of the complexities of education in Africa join Mwenda and Muuka in this treatise, which traverses the higher education milieu on the continent from Cape Town in South Africa to Lagos in Nigeria. Stated simply, those who have long called for a new generation of scholars on education in Africa will find a healthy and refreshing answer in The Challenge of Change in Africa's Higher Education in the 21st Century. The motivation for this book was the editors' recognition of gaps in the current understanding of higher education in Africa. The book has clear advantages and defining features over other books on higher education on the continent in the following respects. The Challenge of Change in Africa's Higher Education in the 21st Century is a book written from and with twenty-first century realities, making it a significant addition to the continuing and urgent search for solutions to the continent's development dilemma. It is therefore critical reading and research material for many stakeholders including students, professors, universities, and research libraries on the one hand and higher education ministries in Africa on the other. The role of international development agencies and non-governmental organizations towards enhancement of higher education in Africa cannot be overemphasized.
Author | : Mark Anthony Camilleri |
Publisher | : Emerald Group Publishing |
Total Pages | : 206 |
Release | : 2021-02-19 |
Genre | : Business & Economics |
ISBN | : 1800712669 |
Download Strategic Corporate Communication in the Digital Age Book in PDF, ePub and Kindle
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author | : Purnendu Tripathi |
Publisher | : |
Total Pages | : 366 |
Release | : 2013 |
Genre | : Education, Higher |
ISBN | : 9781466640160 |
Download Marketing Strategies for Higher Education Institutions Book in PDF, ePub and Kindle
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Author | : |
Publisher | : Varna University of Management |
Total Pages | : 414 |
Release | : 2020-09-09 |
Genre | : Business & Economics |
ISBN | : |
Download Yearbook of Varna University of Management Book in PDF, ePub and Kindle
Volume XIII includes scientific articles and reports from the 16th International Scientific Conference on the topic of „The science and digitalisation in help of business, education and tourism“, September 7th -8th , 2020, Varna, Bulgaria.
Author | : Terry Wu |
Publisher | : Springer |
Total Pages | : 272 |
Release | : 2016-09-15 |
Genre | : Education |
ISBN | : 1137542918 |
Download International Marketing of Higher Education Book in PDF, ePub and Kindle
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.