Strategic Marketing Management Cases PDF Download
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| Author | : Syed Saad Andaleeb |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 589 |
| Release | : 2016-12-22 |
| Genre | : Business & Economics |
| ISBN | : 1786357453 |
Download Strategic Marketing Management in Asia Book in PDF, ePub and Kindle
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
| Author | : David W. Cravens |
| Publisher | : Irwin Professional Publishing |
| Total Pages | : 708 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : |
Download Strategic Marketing Management Cases Book in PDF, ePub and Kindle
| Author | : John A. Quelch |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2001 |
| Genre | : Arabiske lande |
| ISBN | : 9780130283573 |
Download Cases in Strategic Marketing Management Book in PDF, ePub and Kindle
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.
| Author | : Russell Abratt |
| Publisher | : Routledge |
| Total Pages | : 148 |
| Release | : 2018-07-04 |
| Genre | : Business & Economics |
| ISBN | : 0429951558 |
Download Strategic Marketing Book in PDF, ePub and Kindle
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
| Author | : Atanu Adhikari |
| Publisher | : Springer |
| Total Pages | : 171 |
| Release | : 2017-05-03 |
| Genre | : Business & Economics |
| ISBN | : 3319515454 |
Download Strategic Marketing Cases in Emerging Markets Book in PDF, ePub and Kindle
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
| Author | : Jham, Vimi |
| Publisher | : IGI Global |
| Total Pages | : 373 |
| Release | : 2013-07-31 |
| Genre | : Business & Economics |
| ISBN | : 1466643587 |
Download Cases on Consumer-Centric Marketing Management Book in PDF, ePub and Kindle
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
| Author | : William J. McDonald (Ph. D.) |
| Publisher | : |
| Total Pages | : 364 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : |
Download Cases in Strategic Marketing Management Book in PDF, ePub and Kindle
Contains 32 comprehensive cases representing a broad range of marketing problems. This work asks students to analyze a firm's situation and develop solutions for the problems, opportunities and threats confronting marketing decision makers.
| Author | : Atanu Adhikari |
| Publisher | : Springer |
| Total Pages | : 94 |
| Release | : 2017-05-27 |
| Genre | : Business & Economics |
| ISBN | : 3319526979 |
Download Instructor's Manual for Strategic Marketing Cases in Emerging Markets Book in PDF, ePub and Kindle
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
| Author | : Kenneth E. Clow |
| Publisher | : SAGE Publications |
| Total Pages | : 561 |
| Release | : 2011-03-28 |
| Genre | : Business & Economics |
| ISBN | : 1412996031 |
Download Cases in Marketing Management Book in PDF, ePub and Kindle
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
| Author | : David W. Cravens |
| Publisher | : |
| Total Pages | : 742 |
| Release | : 1990 |
| Genre | : Marketing |
| ISBN | : 9780256078985 |
Download Strategic Marketing Management Cases and Applications Book in PDF, ePub and Kindle
