Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Strategic Communication In Business And The Professions PDF full book. Access full book title Strategic Communication In Business And The Professions.
| Author | : Dan O'Hair |
| Publisher | : |
| Total Pages | : 546 |
| Release | : 1998 |
| Genre | : Business communication |
| ISBN | : |
On business communication
| Author | : O'hair |
| Publisher | : Pearson Education India |
| Total Pages | : 484 |
| Release | : 2008-09 |
| Genre | : |
| ISBN | : 9788131722176 |
| Author | : University Dan O'Hair |
| Publisher | : Allyn & Bacon |
| Total Pages | : 0 |
| Release | : 2004-08 |
| Genre | : |
| ISBN | : 9780205561308 |
| Author | : Sara LaBelle |
| Publisher | : University of California Press |
| Total Pages | : 367 |
| Release | : 2020-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0520298527 |
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
| Author | : Timothy Gary PLAX |
| Publisher | : |
| Total Pages | : |
| Release | : 2016-07-18 |
| Genre | : |
| ISBN | : 9781465296788 |
| Author | : Matthew W. Ragas |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 311 |
| Release | : 2021-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1838676619 |
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
| Author | : Jesper Falkheimer |
| Publisher | : Routledge |
| Total Pages | : 160 |
| Release | : 2018-01-19 |
| Genre | : Business & Economics |
| ISBN | : 1317220293 |
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.
| Author | : Mark Dollins |
| Publisher | : Routledge |
| Total Pages | : 228 |
| Release | : 2021-10-01 |
| Genre | : Business & Economics |
| ISBN | : 1000461947 |
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
| Author | : Derina Holtzhausen |
| Publisher | : Routledge |
| Total Pages | : 362 |
| Release | : 2021-07-08 |
| Genre | : Business & Economics |
| ISBN | : 1000398404 |
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
| Author | : Ross Brinkert |
| Publisher | : |
| Total Pages | : 280 |
| Release | : 2017-12-31 |
| Genre | : |
| ISBN | : 9781516532735 |
Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.
