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Strategic Communication and AI

Strategic Communication and AI
Author: Simon Moore
Publisher: Routledge
Total Pages: 57
Release: 2021-09-09
Genre: Business & Economics
ISBN: 1000482103
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This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.

Artificial Intelligence, Strategic Communicators and Activism

Artificial Intelligence, Strategic Communicators and Activism
Author: Lukasz Swiatek
Publisher: Taylor & Francis
Total Pages: 85
Release: 2023-09-09
Genre: Business & Economics
ISBN: 1000990702
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In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

AI and Strategic Communication

AI and Strategic Communication
Author: Cheng
Publisher:
Total Pages: 0
Release: 2025-11-17
Genre: Computers
ISBN: 9781394275403
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Communicating Artificial Intelligence (AI)

Communicating Artificial Intelligence (AI)
Author: Seungahn Nah
Publisher: Routledge
Total Pages: 162
Release: 2020-12-18
Genre: Language Arts & Disciplines
ISBN: 1000326306
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Despite increasing scholarly attention to artificial intelligence (AI), studies at the intersection of AI and communication remain ripe for exploration, including investigations of the social, political, cultural, and ethical aspects of machine intelligence, interactions among agents, and social artifacts. This book tackles these unexplored research areas with special emphasis on conditions, components, and consequences of cognitive, attitudinal, affective, and behavioural dimensions toward communication and AI. In doing so, this book epitomizes communication, journalism and media scholarship on AI and its social, political, cultural, and ethical perspectives. Topics vary widely from interactions between humans and robots through news representation of AI and AI-based news credibility to privacy and value toward AI in the public sphere. Contributors from such countries as Brazil, Netherland, South Korea, Spain, and United States discuss important issues and challenges in AI and communication studies. The collection of chapters in the book considers implications for not only theoretical and methodological approaches, but policymakers and practitioners alike. The chapters in this book were originally published as a special issue of Communication Studies.

Strategic Communication Research in the Age of AI

Strategic Communication Research in the Age of AI
Author: Young Joon Lim
Publisher: Rowman & Littlefield
Total Pages: 0
Release: 2024-11-05
Genre: Language Arts & Disciplines
ISBN: 153819788X
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This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs.

Artificial Intelligence and Its Contexts

Artificial Intelligence and Its Contexts
Author: Anna Visvizi
Publisher: Springer Nature
Total Pages: 234
Release: 2021-11-27
Genre: Computers
ISBN: 3030889726
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This book offers a comprehensive approach to the question of how artificial intelligence (AI) impacts politics, economy, and the society today. In this view, it is quintessential for understanding the complex nature of AI and its role in today’s world. The book has been divided into three parts. Part one is devoted to the question of how AI will be used for security and defense purposes, including combat in war zones. Part two looks at the value added of AI and machine learning for decision-making in the fields of politics and business. Part three consists of case studies—covering the EU, the USA, Saudi Arabia, Portugal, and Poland—that discuss how AI is being used in the realms of politics, security and defense. The discussion in the book opens with the question of the nature of AI, as well as of ethics and the use of AI in combat. Subsequently, the argument covers issues as diverse as the militarization of AI, the use of AI in strategic studies and military strategy design. These topics are followed by an insight into AI and strategic communication (StratCom), including disinformation, as well as into AI and finance. The case-studies included in part 3 of the book offer a captivating overview of how AI is being employed to stimulate growth and development, to promote data- and evidence-driven policy-making, to enable efficient and inclusive digital transformation and other related issues. Written by academics and practitioners in an academically sound, yet approachable manner, this volume queries issues and topics that form the thrust of processes that transform world politics, economics and society. As such, this volume will serve as the primer for students, researchers, lectures and other professionals who seek to understand and engage with the variety of issues AI implicates.

The Public Relations Strategic Toolkit

The Public Relations Strategic Toolkit
Author: Alison Theaker
Publisher: Routledge
Total Pages: 402
Release: 2012
Genre: Business & Economics
ISBN: 0415676479
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Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

AI Narratives

AI Narratives
Author: Stephen Cave
Publisher: Oxford University Press, USA
Total Pages: 439
Release: 2020-02-28
Genre: Computers
ISBN: 0198846665
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This book is the first to examine the history of imaginative thinking about intelligent machines. As real Artificial Intelligence (AI) begins to touch on all aspects of our lives, this long narrative history shapes how the technology is developed, deployed and regulated. It is therefore a crucial social and ethical issue. Part I of this book provides a historical overview from ancient Greece to the start of modernity. These chapters explore the revealing pre-history of key concerns of contemporary AI discourse, from the nature of mind and creativity to issues of power and rights, from the tension between fascination and ambivalence to investigations into artificial voices and technophobia. Part II focuses on the twentieth and twenty-first-centuries in which a greater density of narratives emerge alongside rapid developments in AI technology. These chapters reveal not only how AI narratives have consistently been entangled with the emergence of real robotics and AI, but also how they offer a rich source of insight into how we might live with these revolutionary machines. Through their close textual engagements, these chapters explore the relationship between imaginative narratives and contemporary debates about AI's social, ethical and philosophical consequences, including questions of dehumanization, automation, anthropomorphisation, cybernetics, cyberpunk, immortality, slavery, and governance. The contributions, from leading humanities and social science scholars, show that narratives about AI offer a crucial epistemic site for exploring contemporary debates about these powerful new technologies.

Competing in the Age of AI

Competing in the Age of AI
Author: Marco Iansiti
Publisher: Harvard Business Press
Total Pages: 175
Release: 2020-01-07
Genre: Business & Economics
ISBN: 1633697630
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"a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.