Storytelling In The Digital Age PDF Download
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Author | : S M A Moin |
Publisher | : Springer Nature |
Total Pages | : 113 |
Release | : 2020-10-26 |
Genre | : Business & Economics |
ISBN | : 3030590852 |
Download Brand Storytelling in the Digital Age Book in PDF, ePub and Kindle
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
Author | : Julia Campbell |
Publisher | : Charitychannel LLC |
Total Pages | : 200 |
Release | : 2017 |
Genre | : Nonprofit organizations |
ISBN | : 9781938077791 |
Download Storytelling in the Digital Age Book in PDF, ePub and Kindle
Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.
Author | : Susan Green |
Publisher | : Routledge |
Total Pages | : 316 |
Release | : 2016-01-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 1317346106 |
Download News Now Book in PDF, ePub and Kindle
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation of broadcast journalists.
Author | : Ruth E. Page |
Publisher | : U of Nebraska Press |
Total Pages | : 296 |
Release | : 2011-12-01 |
Genre | : Literary Criticism |
ISBN | : 0803217862 |
Download New Narratives Book in PDF, ePub and Kindle
Just as the explosive growth of digital media has led to ever-expanding narrative possibilities and practices, so these new electronic modes of storytelling have, in their own turn, demanded a rapid and radical rethinking of narrative theory. This timely volume takes up the challenge, deeply and broadly considering the relationship between digital technology and narrative theory in the face of the changing landscape of computer-mediated communication. New Narratives reflects the diversity of its subject by bringing together some of the foremost practitioners and theorists of digital narratives. It extends the range of digital subgenres examined by narrative theorists to include forms that have become increasingly prominent, new examples of experimental hypertext, and contemporary video games. The collection also explicitly draws connections between the development of narrative theory, technological innovation, and the use of narratives in particular social and cultural contexts. Finally, New Narratives focuses on how the tools provided by new technologies may be harnessed to provide new ways of both producing and theorizing narrative. Truly interdisciplinary, the book offers broad coverage of contemporary narrative theory, including frameworks that draw from classical and postclassical narratology, linguistics, and media studies.
Author | : Ellen McCracken |
Publisher | : Taylor & Francis |
Total Pages | : 124 |
Release | : 2017-02-03 |
Genre | : Computers |
ISBN | : 1351810480 |
Download The Serial Podcast and Storytelling in the Digital Age Book in PDF, ePub and Kindle
Cover -- Title -- Copyright -- Contents -- Introduction: The Unending Story -- 1 The Ethics of Serialized True Crime: Fictionality in Serial Season One -- 2 Sounds Authentic: The Acoustic Construction of Serial 's Storyworld -- 3 Narrative Levels, Theory of Mind, and Sociopathy in True-Crime Narrative-Or, How Is Serial Different from Your Average Dateline Episode? -- 4 The Serial Commodity: Rhetoric, Recombination, and Indeterminacy in the Digital Age -- 5 "What We Know": Convicting Narratives in NPR's Serial -- 6 The Impossible Ethics of Serial : Sarah Koenig, Foucault, Lacan -- 7 Serial 's Aspirational Aesthetics and Racial Erasure -- Contributors -- Index
Author | : Ronald J. Osgood |
Publisher | : Wadsworth Publishing Company |
Total Pages | : 398 |
Release | : 2009 |
Genre | : Art |
ISBN | : |
Download Visual Storytelling Book in PDF, ePub and Kindle
DVD-ROM contains: Interactive modules that illustrate concepts discussed in the text.
Author | : Matteo Stocchetti |
Publisher | : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften |
Total Pages | : 0 |
Release | : 2016 |
Genre | : Communication. Mass media |
ISBN | : 9783631675441 |
Download Storytelling and Education in the Digital Age Book in PDF, ePub and Kindle
This book is the second book-length publication of the programme Media and Education in the Digital Age-MEDA. The contributions discuss the risks of the digital turn in educational storytelling but also of the opportunities for critical engagements. They provide unique ideas, evidence and inspiration in support of critical education.
Author | : Susan Green |
Publisher | : Routledge |
Total Pages | : 666 |
Release | : 2016-01-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 1317346092 |
Download News Now Book in PDF, ePub and Kindle
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation of broadcast journalists.
Author | : W. Penn |
Publisher | : Springer |
Total Pages | : 194 |
Release | : 2013-11-19 |
Genre | : Literary Criticism |
ISBN | : 1137365293 |
Download Storytelling in the Digital Age Book in PDF, ePub and Kindle
Through a professional story-teller's sometimes humorous commentary on culture and literature from The Odyssey on , the book suggests that literature is not an artifact to be studied but a living process. Often irreverent, crossing literary and scholarly lines, Penn aims to discover what literature does for an imaginatively engaged reader.
Author | : W. Penn |
Publisher | : Springer |
Total Pages | : 300 |
Release | : 2013-11-19 |
Genre | : Literary Criticism |
ISBN | : 1137365293 |
Download Storytelling in the Digital Age Book in PDF, ePub and Kindle
Through a professional story-teller's sometimes humorous commentary on culture and literature from The Odyssey on , the book suggests that literature is not an artifact to be studied but a living process. Often irreverent, crossing literary and scholarly lines, Penn aims to discover what literature does for an imaginatively engaged reader.