Storytelling In Management Practice PDF Download
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Author | : Stefanie Reissner |
Publisher | : Routledge |
Total Pages | : 196 |
Release | : 2013-06-03 |
Genre | : Business & Economics |
ISBN | : 1136160906 |
Download Storytelling in Management Practice Book in PDF, ePub and Kindle
Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication. This book derives from one of the first research studies into storytelling in management practice, which sought to evaluate the assumed, but not necessarily proven, effectiveness of storytelling as a management tool. Building on existing theories of narrative and storytelling in organizations, the book explores how managers use storytelling in their daily practice, revealing that it can be employed both, purposively - like a tool, and perceptively - spontaneously and intuitively. The book explains that storytelling has different functions in management practice at different levels of the organization, such as: Creating direction for the organization Translating strategic messages into operational ones and supporting the professional development of staff Shaping the organization’s social fabric through the sharing of personal stories Aided by a wealth of interviews and case studies, Storytelling in Management Practice reveals an analysis of the dynamic relationship between story, storyteller, audience and organizational context. As such, it will be useful for students and researchers working across a variety of sub-disciplines, including: leadership, organizational behaviour and business communication.
Author | : David M. Boje |
Publisher | : Routledge |
Total Pages | : 393 |
Release | : 2014-06-20 |
Genre | : Business & Economics |
ISBN | : 1135073104 |
Download Storytelling Organizational Practices Book in PDF, ePub and Kindle
Once upon a time the practice of storytelling was about collecting interesting stories about the past, and converting them into soundbite pitches. Now it is more about foretelling the ways the future is approaching the present, prompting a re-storying of the past. Storytelling has progressed and is about a diversity of voices, not just one teller of one past; it is how a group or organization of people negotiates the telling of history and the telling of what future is arriving in the present. With the changes in storytelling practices and theory there is a growing need to look at new and different methodologies. Within this exciting new book, David M. Boje develops new ways to ask questions in interviews and make observations of practice that are about storytelling the future. This, after all, is where management practice concentrates its storytelling, while much of the theory and method work is all about how the past might recur in the future. Storytelling Organizational Practices takes the reader on a journey: from looking at narratives of past experience through looking at living stories of emergence in the present to looking at how the future is arriving in ways that prompts a re-storying of the past.
Author | : Cole Nussbaumer Knaflic |
Publisher | : John Wiley & Sons |
Total Pages | : 284 |
Release | : 2015-10-09 |
Genre | : Mathematics |
ISBN | : 1119002265 |
Download Storytelling with Data Book in PDF, ePub and Kindle
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Author | : Klaus Fog |
Publisher | : Springer Science & Business Media |
Total Pages | : 235 |
Release | : 2006-03-20 |
Genre | : Business & Economics |
ISBN | : 3540271163 |
Download Storytelling Book in PDF, ePub and Kindle
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Author | : Shawn Callahan |
Publisher | : Pepperberg Press |
Total Pages | : |
Release | : 2016-03-20 |
Genre | : |
ISBN | : 9780992338558 |
Download Putting Stories to Work Book in PDF, ePub and Kindle
Author | : Janis Forman |
Publisher | : Stanford University Press |
Total Pages | : 305 |
Release | : 2013-01-30 |
Genre | : Business & Economics |
ISBN | : 0804784957 |
Download Storytelling in Business Book in PDF, ePub and Kindle
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.
Author | : Johel Brown-Grant |
Publisher | : Emerald Group Publishing |
Total Pages | : 144 |
Release | : 2022-01-20 |
Genre | : Business & Economics |
ISBN | : 1839824808 |
Download Knowledge Management and the Practice of Storytelling Book in PDF, ePub and Kindle
Knowledge Management and the Practice of Storytelling offers practical advice and guidance on the skills and competencies needed to fully discover the power of storytelling to transform and transfer knowledge, and harness that power to meet business goal increases.
Author | : David Collins |
Publisher | : Routledge |
Total Pages | : 179 |
Release | : 2020-07-23 |
Genre | : Business & Economics |
ISBN | : 1000071928 |
Download The Organizational Storytelling Workbook Book in PDF, ePub and Kindle
This workbook is an interactive guide for leaders and managers to help you tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling; and a series of exercises designed to allow users to improve their capability as organizational storytellers. The text begins with a chapter which locates organizational storytelling within a critical account of organizational cultures. This book argues that managerial accounts of organizational culture offer a limited appreciation of the ways in which people think, feel and act and suggests storytelling as a means of redeeming our understanding of all matters cultural. Having secured this new appreciation of culture and storytelling the workbook develops a series of maxims and exercises designed to allow users: (a) to improve their storytelling practice; and (b) to reassess the cultural assumptions and priorities revealed through their practice. Enriched with interactive features to walk managers practically through the process of improving their storytelling skills, including practical exercises, contemplative questions, and space to respond creatively to the ideas in the book, this workbook is the perfect companion to any executive or postgraduate course in storytelling as well as a useful and enjoyable companion to any individual manager that wishes to improve their skills.
Author | : S M A Moin |
Publisher | : Springer Nature |
Total Pages | : 113 |
Release | : 2020-10-26 |
Genre | : Business & Economics |
ISBN | : 3030590852 |
Download Brand Storytelling in the Digital Age Book in PDF, ePub and Kindle
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
Author | : Johel Brown-Grant |
Publisher | : Emerald Group Publishing |
Total Pages | : 90 |
Release | : 2022-01-20 |
Genre | : Business & Economics |
ISBN | : 1839824824 |
Download Knowledge Management and the Practice of Storytelling Book in PDF, ePub and Kindle
Knowledge Management and the Practice of Storytelling offers practical advice and guidance on the skills and competencies needed to fully discover the power of storytelling to transform and transfer knowledge, and harness that power to meet business goal increases.