Standard Directory Of Advertising Agencies July 1994 PDF Download
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Author | : National Register Publishing |
Publisher | : National Register |
Total Pages | : 1366 |
Release | : 1994-07-01 |
Genre | : Business & Economics |
ISBN | : 9780872170315 |
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Author | : |
Publisher | : |
Total Pages | : 0 |
Release | : 1994 |
Genre | : Advertising |
ISBN | : |
Download Standard Directory of Advertising Agencies, January 1994 Book in PDF, ePub and Kindle
Author | : Robert Docherty |
Publisher | : National Register |
Total Pages | : 1242 |
Release | : 1994-01-01 |
Genre | : Business & Economics |
ISBN | : 9780872170308 |
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Author | : |
Publisher | : National Register |
Total Pages | : 1952 |
Release | : 2002-07-01 |
Genre | : Reference |
ISBN | : 9780872174368 |
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Author | : National Register Publishing |
Publisher | : |
Total Pages | : 0 |
Release | : 1999-12 |
Genre | : Advertising |
ISBN | : 9780872172968 |
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Author | : National Register Publishing |
Publisher | : |
Total Pages | : 1690 |
Release | : 1997-07-01 |
Genre | : Advertising |
ISBN | : 9780872173514 |
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Author | : Joseph Turow |
Publisher | : University of Chicago Press |
Total Pages | : 260 |
Release | : 2007-12-01 |
Genre | : Social Science |
ISBN | : 0226817512 |
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Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author | : National Register Publishing |
Publisher | : |
Total Pages | : 1892 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 9780872172975 |
Download Standard Directory of Advertising Agencies Book in PDF, ePub and Kindle
Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies TM gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book TM gives you complete coverage on the entire advertising industry.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 1987 |
Genre | : Advertising |
ISBN | : |
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Author | : LexisNexis Editorial Staff |
Publisher | : |
Total Pages | : |
Release | : 2010-07-10 |
Genre | : Business & Economics |
ISBN | : 9781422475560 |
Download The Advertising Redbooks Standard Directory of Advertising Agencies July Edition (S12) 2010 Book in PDF, ePub and Kindle