SPEC Kit on Goals and Objectives
Author | : |
Publisher | : Association of Research Libr |
Total Pages | : 272 |
Release | : 1975 |
Genre | : Academic libraries |
ISBN | : |
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Author | : |
Publisher | : Association of Research Libr |
Total Pages | : 272 |
Release | : 1975 |
Genre | : Academic libraries |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : |
Release | : 1973 |
Genre | : Academic libraries |
ISBN | : |
Author | : Association of Research Libraries. Systems and Procedures Exchange Center |
Publisher | : |
Total Pages | : 300 |
Release | : 1975 |
Genre | : Academic libraries |
ISBN | : |
Author | : |
Publisher | : Association of Research Libr |
Total Pages | : 24 |
Release | : 1973 |
Genre | : Academic libraries |
ISBN | : |
Author | : |
Publisher | : Association of Research Libr |
Total Pages | : 134 |
Release | : 1982 |
Genre | : Academic libraries |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 756 |
Release | : 2001 |
Genre | : Education |
ISBN | : |
Author | : |
Publisher | : Association of Research Libr |
Total Pages | : 208 |
Release | : 1976 |
Genre | : Academic libraries |
ISBN | : |
Author | : |
Publisher | : Association of Research Libr |
Total Pages | : 192 |
Release | : 1995 |
Genre | : Academic libraries |
ISBN | : |
Author | : Cosette N. Kies |
Publisher | : Scarecrow Press |
Total Pages | : 220 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780810846562 |
Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author | : |
Publisher | : |
Total Pages | : 288 |
Release | : 1993 |
Genre | : Research libraries |
ISBN | : |