Sold On Language PDF Download
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Author | : Julie Sedivy |
Publisher | : John Wiley & Sons |
Total Pages | : 383 |
Release | : 2011-05-03 |
Genre | : Psychology |
ISBN | : 1119996082 |
Download Sold on Language Book in PDF, ePub and Kindle
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
Author | : Julie Sedivy |
Publisher | : John Wiley & Sons |
Total Pages | : 383 |
Release | : 2011-05-03 |
Genre | : Psychology |
ISBN | : 1119996082 |
Download Sold on Language Book in PDF, ePub and Kindle
As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]
Author | : Harry Noyes Greene |
Publisher | : |
Total Pages | : 1344 |
Release | : 1918 |
Genre | : Law |
ISBN | : |
Download American and English Annotated Cases Book in PDF, ePub and Kindle
Author | : Webster Verner Clark |
Publisher | : |
Total Pages | : 76 |
Release | : 1924 |
Genre | : Conditional sales |
ISBN | : |
Download Commentary Upon Recent Decisions in the Law of Conditional Sales, the Specific Performance of Co-operative Marketing Agreements, and Construction of California Statutes Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 1400 |
Release | : 1916 |
Genre | : Law |
ISBN | : |
Download The American and English Annotated Cases Book in PDF, ePub and Kindle
Author | : John Boag |
Publisher | : |
Total Pages | : 854 |
Release | : 1850 |
Genre | : English language |
ISBN | : |
Download The Imperial Lexicon of the English Language Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 1174 |
Release | : 1904 |
Genre | : Law |
ISBN | : |
Download The Northeastern Reporter Book in PDF, ePub and Kindle
Includes the decisions of the Supreme Courts of Massachusetts, Ohio, Indiana, and Illinois, and Court of Appeals of New York; May/July 1891-Mar./Apr. 1936, Appellate Court of Indiana; Dec. 1926/Feb. 1927-Mar./Apr. 1936, Courts of Appeals of Ohio.
Author | : |
Publisher | : |
Total Pages | : 1156 |
Release | : 1894 |
Genre | : Law |
ISBN | : |
Download The American and English Encyclopædia of Law: Take to Tickets and fares Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 1678 |
Release | : 1915 |
Genre | : Law reports, digests, etc |
ISBN | : |
Download The English Reports: Exchequer Book in PDF, ePub and Kindle
V. 1-11. House of Lords (1677-1865) -- v. 12-20. Privy Council (including Indian Appeals) (1809-1865) -- v. 21-47. Chancery (including Collateral reports) (1557-1865) -- v. 48-55. Rolls Court (1829-1865) -- v. 56-71. Vice-Chancellors' Courts (1815-1865) -- v. 72-122. King's Bench (1378-1865) -- v. 123-144. Common Pleas (1486-1865) -- v. 145-160. Exchequer (1220-1865) -- v. 161-167. Ecclesiastical (1752-1857), Admiralty (1776-1840), and Probate and Divorce (1858-1865) -- v. 168-169. Crown Cases (1743-1865) -- v. 170-176. Nisi Prius (1688-1867).
Author | : |
Publisher | : |
Total Pages | : 1372 |
Release | : 1914 |
Genre | : Law reports, digests, etc |
ISBN | : |
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