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Social Media for Social Good: A How-to Guide for Nonprofits

Social Media for Social Good: A How-to Guide for Nonprofits
Author: Heather Mansfield
Publisher: McGraw Hill Professional
Total Pages: 289
Release: 2011-09-30
Genre: Business & Economics
ISBN: 0071770992

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Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.


Social Media in Action

Social Media in Action
Author: Amanda Walter
Publisher:
Total Pages: 238
Release: 2012
Genre: Social media
ISBN: 9780985146917

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Written by two industry experts, this guide, developed exclusively for firms and professionals in design and planning fields, delves into the architecture/engineering industry and its use of social media by providing expert analysis of the current online marketing and social media strategies.


Social Media Planner and Guide

Social Media Planner and Guide
Author:
Publisher:
Total Pages: 120
Release: 2021-05-09
Genre:
ISBN:

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Social Media Planner & Guide. Content workbook, post ideas, monthly planner & week to view diary. Discover how to use your time more wisely and create compelling content with ease. Why do you need this planner? Well, if you're anything like most of the businesses and non-profits I've worked with, Social Media content is likely a buzzkill for you. Just when you think you've got a grip on your business growth, you realize you don't know what to post, or what to write about...let alone share every week! Maybe you lack the time or resources to prioritize social content. Worse, you could be throwing hard-earned money at Facebook Ads that aren't properly created, targeted, or maintained. It's not your fault - we all have our strengths and weaknesses. Your strength is your business, and mine is helping you make it shine through a powerful social presence.


Social Media Strategy

Social Media Strategy
Author: Julie Atherton
Publisher: Kogan Page Publishers
Total Pages: 271
Release: 2019-10-03
Genre: Business & Economics
ISBN: 0749497084

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Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as: -Identifying and targeting audience segments -Methods of two-way community engagement -Reputation management -Being present on the right channels -Driving action through influencers -Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.


Real-Time Marketing for Business Growth

Real-Time Marketing for Business Growth
Author: Monique Reece
Publisher: Pearson Education
Total Pages: 807
Release: 2010-03-25
Genre:
ISBN: 0137081359

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In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company. Monique Reece introduces the proven, start-to-finish “PRAISE” process that builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution as part of day-to-day operations... how to clarify your company’s purpose, value to customers, and most attractive opportunities... how to fix problems in sales and marketing that have persisted for decades, and finally measure the real value of marketing... how to combine the best traditional marketing techniques with the latest best practices for using social media... how to systematically and continually improve customer experience and lifetime value. Reece’s techniques have been proven with hundreds of companies over the past two decades – companies ranging from startups to intrapreneurial divisions of the world’s largest Fortune 500 firms. They work – and with her guidance, they will work for you, too.


Strategic Planning for Social Media in Libraries

Strategic Planning for Social Media in Libraries
Author: Sarah K. Steiner
Publisher: American Library Association
Total Pages: 130
Release: 2012
Genre: Computers
ISBN: 1555707793

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As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.


2021 Social Media Planner And Guide - Consistently Better Content

2021 Social Media Planner And Guide - Consistently Better Content
Author: Louise McDonnell
Publisher:
Total Pages: 256
Release: 2020-11-18
Genre: Computers
ISBN: 9781912328918

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2021 Social Media Planner & Guide. Content workbook, 289 post ideas, monthly planner & week to view diary. Discover how to use your time more wisely and create compelling content with ease. Let my 2021 Social Media Planner & Guide be your guiding light in 2021 and beyond. Why do you need this planner? Well, if you're anything like most of the businesses and non-profits I've worked with, Social Media content is likely a buzzkill for you. Just when you think you've got a grip on your business growth, you realize you don't know what to post, or what to write about...let alone share every week! Maybe you lack the time or resources to prioritize social content. Worse, you could be throwing hard-earned money at Facebook Ads that aren't properly created, targeted, or maintained. It's not your fault - we all have our strengths and weaknesses. Your strength is your business, and mine is helping you make it shine through a powerful social presence. I created this Social Media Diary to take the headache out of Social Media content creation, week in and week out. Here's a sneak peek of what you'll get: A summary of the TOP social networks you should be using, and how to build a contagious, consistent presence across all of them, including: Facebook(TM) Instagram (TM) Twitter (TM) LinkedIn (TM) TikTok (TM) YouTube (TM) Pinterest (TM) A workbook for creating strategic social content that resonates with your audience A breakdown of the various content categories, with prompts on how to apply this to your unique business Tips for creating Facebook and Instagram ads 289 concepts for social posts to inspire you and encourage better, faster planning A step-by-step guide on creating a 2021 Social Media strategy Stay on track and pique creativity with pages to support thematic planning by month or season Monthly planning calendar Week to view diary for 2021 Special section for jotting down passwords, brand guidelines, etc.


Social Media Planner

Social Media Planner
Author: Creative Creative Books
Publisher:
Total Pages: 120
Release: 2018-09-13
Genre:
ISBN: 9781720272489

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Social Media Planner is designed for online coaches, virtual assistants, product creators, social media marketing freelancers, entrepreneurs and small business owners. How to use this social media planner: Research and list down your competitor's number of followers to find your own audience. Sharply plan the content you share. Understand why you're in social media by defining your business objectives and social objectives. List down what you can do better than your competitors and what you can do differently as well. Plan how often will you share everyday. Features: undated social media content planner glossy 8.5 by 11 inch 120 pages Get one for yourself today! Or gift this cute planner to your VA or to your clients as this will be helpful when it comes to social media performance for business. To continue, scroll up and click the BUY button. Thank you!


Social Media Campaigns

Social Media Campaigns
Author: Carolyn Mae Kim
Publisher: Taylor & Francis
Total Pages: 227
Release: 2020-12-29
Genre: Business & Economics
ISBN: 1000290603

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This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201


Mind Your Business

Mind Your Business
Author: Ilana Griffo
Publisher: National Geographic Books
Total Pages: 0
Release: 2021-08-17
Genre: Business & Economics
ISBN: 195096843X

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Want to start your own business, but not sure where to begin? Mind Your Business is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customized roadmap for your business. Mind Your Business is for aspiring entrepreneurs who are driven, ambitious, creative, and determined to build a business and life they love. Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio. From initial planning to long-term business strategy, Mind Your Business includes: • Insider tips from successful entrepreneurs • Advice to identify your ideal market and customer • Legal guidelines to protect your ass(ets) • Budget and forecast tools • How to avoid the pitfalls that doom most startups • Guidance on how to scale and grow • Suggestions on how to dominate online platforms • Tips to beat your competitors with SEO and social media Mind Your Business puts you in the driver’s seat. It will help you navigate the journey of starting your first business and take your ambitions and ideas from wishful thinking to successful reality.