Seven Power Strategies For Building Customer Loyalty PDF Download
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| Author | : Paul R. Timm |
| Publisher | : AMACOM/American Management Association |
| Total Pages | : 224 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780814405697 |
Download Seven Power Strategies for Building Customer Loyalty Book in PDF, ePub and Kindle
This text introduces a programme to aid with customer retention and business growth. There are tactics for consistently exceeding customer expectations through A-Plus value, personality, information, convenience and more.
| Author | : James G. Barnes |
| Publisher | : John Wiley & Sons |
| Total Pages | : 223 |
| Release | : 2007-01-06 |
| Genre | : Business & Economics |
| ISBN | : 0470056266 |
Download Build Your Customer Strategy Book in PDF, ePub and Kindle
"The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
| Author | : Paul R. Timm |
| Publisher | : Red Wheel/Weiser |
| Total Pages | : 159 |
| Release | : 2002-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1564145999 |
Download 50 Powerful Ideas You Can Use to Keep Your Customers Book in PDF, ePub and Kindle
Turned-off customers produce devastating ripple effects that quickly drag companies into a morass of mediocrity, while organizations that apply a constant flow of customer-centered innovations see consistent strengthening of their customer base. This book will get all managers and employees thinking about the little things that can make all the difference.
| Author | : Roger L. Brooks |
| Publisher | : Entrepreneur Press |
| Total Pages | : 242 |
| Release | : 2010-06-16 |
| Genre | : Business & Economics |
| ISBN | : 1599183935 |
Download The Power of Loyalty Book in PDF, ePub and Kindle
Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including Chase, JetBlue, Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.
| Author | : JoAnna Brandi |
| Publisher | : The Walk The Talk Company |
| Total Pages | : 64 |
| Release | : 2001-06 |
| Genre | : Business & Economics |
| ISBN | : 9781885228413 |
Download Building Customer Loyalty Book in PDF, ePub and Kindle
Ever ask the question: "How many customers do we lose every year?" Chances are you haven't. Most businesses are so busy trying to get new customers in the front door that they pay far too little attention to the ones that are walking out the back! Whether you're challenged by today's "soft" economy or you've been able to hold your own, one thing's for sure: Customer Loyalty remains the key to your business success. Your customers ARE your bottom line. And if their business goes elsewhere, so will your profits! This handbook will help you prevent that! The proven concepts found in these pages will heighten everyone's awareness of the importance of Customer Loyalty ... and equip them with techniques and strategies for building it.
| Author | : Harvey Thompson |
| Publisher | : FT Press |
| Total Pages | : 224 |
| Release | : 2014-12-12 |
| Genre | : Business & Economics |
| ISBN | : 0133990435 |
Download Who Stole My Customer?? Book in PDF, ePub and Kindle
Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise: for decades, Thompson has been the go-to expert for CxOs seeking to optimize their customer growth and retention strategies. Now, in this extensively updated Second Edition, Thompson sharpens his focus on two of the most crucial strategic challenges identified by 1,300+ current CEOs: strengthening customer relationships and promoting innovation. Drawing on his immense enterprise experience, Thompson helps you overcome fundamental corporate culture issues that impede both relationship-building and innovation. Next, he demonstrates how to construct customer-driven business models and management systems that improve retention by systematically involving customers in co-innovation around goals and visions they help define. Who Stole My Customer?? Second Edition helps you identify up-to-the-minute answers to the classic "tough questions" surrounding loyalty: Who's stealing my customers? Why is it happening? How can I stop it? How can I win back lost customers? You'll discover new ways to view business processes through customer's eyes... identify today's real drivers of loyalty... tightly focus relationship investments for maximum value... rebuild touch points around customers' current and future needs. Throughout, updated questions help you apply Thompson's techniques in your competitive environment. Thompson's questions have also been updated to serve MBA or Executive MBA level students more effectively as they seek to add more value in future work assignments.
| Author | : V. Kumar |
| Publisher | : Pearson Prentice Hall |
| Total Pages | : 318 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0132352214 |
Download Managing Customers for Profit Book in PDF, ePub and Kindle
Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing customers based on their profitability...and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectiveness...pitching the right products to the right customers at the right time...determining when a customer is likely to leave, and whether to intervene...managing multichannel shopping...even calculating a customer's referral value.
| Author | : Sandra L Furterer |
| Publisher | : Quality Press |
| Total Pages | : 555 |
| Release | : 2021-01-25 |
| Genre | : Business & Economics |
| ISBN | : 1951058070 |
Download The ASQ Certified Manager of Quality/Organizational Excellence Handbook Book in PDF, ePub and Kindle
This handbook is a comprehensive reference designed to help professionals address organizational issues from the application of the basic principles of management to the development of strategies needed to deal with today’s technological and societal concerns. The fifth edition of the ASQ Certified Manager of Quality/Organizational Excellence Handbook (CMQ/OE) has undergone some significant content changes in order to provide more clarity regarding the items in the body of knowledge (BoK). Examples have been updated to reflect more current perspectives, and new topics introduced in the most recent BoK are included as well. This handbook addresses: • Historical perspectives relating to the continued improvement of specific aspects of quality management • Key principles, concepts, and terminology • Benefits associated with the application of key concepts and quality management principles • Best practices describing recognized approaches for good quality management • Barriers to success, common problems you may encounter, and reasons why some quality initiatives fail • Guidance for preparation to take the CMQ/OE examination A well-organized reference, this handbook will certainly help individuals prepare for the ASQ CMQ/OE exam. It also serves as a practical, day-to-day guide for any professional facing various quality management challenges.
| Author | : DAVID L. ELWOOD |
| Publisher | : AuthorHouse |
| Total Pages | : 200 |
| Release | : 2013-12-18 |
| Genre | : Business & Economics |
| ISBN | : 1491844434 |
Download Two Factor Theory of Customer Service Book in PDF, ePub and Kindle
In the Two Factor Theory of Customer Service, author David L. Elwood nudges the entire field of customer service toward becoming a professional discipline. Customer service is not a casual, do-it-if-you-think-of-it aspect of business; customer service is a real business product that stands beside the primary product of every business enterprise; it is inescapable and it is inextricably tied to profits. Elwood uses easy to follow ideas that open the door to fresh, persuasive perceptions of the fundamental dimensions of customer service events: accessible, emotional, temporal, informational, solutional, aptitudinal, and relational. The essence of Elwoods message is that the more clearly and deeply one understands customer service events, the more effective he or she will become at delivering customer service straight to the customer. And, as powerful, empirical research findings have shown, delivery of Superior Customer Service goes hand in hand with superior profits. The Two Factor Theory of Customer Service will delight everyone looking for a systematic approach to understanding and classifying the seemingly unending differences found in published examples of Superior Customer Service, and it will brighten the pathway for each provider seeking to increase profits. Without question, you ARE in the customer service business --- the only question is whether you are doing it well. Want a quick read at the airport terminal thatll entertain more than transform? Two Factor Theory of Customer Service isnt it! Elwood skips the clichs while delivering a perfect balance of theory and immediate application that will change how you see your customers, and more importantly how your customers will see you (again and again and again...). Jay Martinson, Ph.D. Chair, Communications Department, Olivet Nazarene University
| Author | : Russell Westcott |
| Publisher | : Paton Professional |
| Total Pages | : 212 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780971323179 |
Download Stepping Up to ISO 9004 Book in PDF, ePub and Kindle
Congratulations. Your organization is registered to ISO 9001. Guess what? You've just taken the first step in your continual improvement journey. The next step is to step up to world-class status. More than 500,000 organizations around the world have registered their quality management systems to one of the ISO 9000 series standards. How will yours be different? ISO 9004:2000 is an excellent guide to moving beyond the bare basics outlined in ISO 9001:2000.
