Semiotics of the Media
Author | : Winfried Nöth |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 908 |
Release | : 2016-12-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110803615 |
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Author | : Winfried Nöth |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 908 |
Release | : 2016-12-19 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110803615 |
Author | : Marcel Danesi |
Publisher | : Bloomsbury Publishing |
Total Pages | : 312 |
Release | : 2018-11-15 |
Genre | : Language Arts & Disciplines |
ISBN | : 1350064181 |
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.
Author | : Jonathan Bignell |
Publisher | : Manchester University Press |
Total Pages | : 244 |
Release | : 1997 |
Genre | : Mass media |
ISBN | : 9780719045011 |
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
Author | : Shaleph O'Neill |
Publisher | : Springer Science & Business Media |
Total Pages | : 188 |
Release | : 2008-09-18 |
Genre | : Computers |
ISBN | : 1848000367 |
The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.
Author | : Robert S. Fortner |
Publisher | : John Wiley & Sons |
Total Pages | : 1002 |
Release | : 2014-03-10 |
Genre | : Social Science |
ISBN | : 1118770005 |
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Author | : Marcel Danesi |
Publisher | : University of Toronto Press |
Total Pages | : 284 |
Release | : 2000-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780802083296 |
Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature.".
Author | : Francis Arackal Thummy |
Publisher | : GRIN Verlag |
Total Pages | : 23 |
Release | : 2019-05-09 |
Genre | : Literary Criticism |
ISBN | : 3668934983 |
Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.
Author | : Jonathan Bignell |
Publisher | : Manchester University Press |
Total Pages | : 260 |
Release | : 2002-07-05 |
Genre | : Literary Criticism |
ISBN | : 9780719062056 |
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.
Author | : Winfried Nöth |
Publisher | : Walter de Gruyter |
Total Pages | : 353 |
Release | : 2008-09-25 |
Genre | : Language Arts & Disciplines |
ISBN | : 3110198835 |
This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels. The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music. A wide range of different media products and topics are discussed including self-promotion on TV, the TV show Big Brother, the TV format "historytainment," media nostalgia, the documentation of documentation in documentary films, Marilyn Monroe in photographs, humor and paradox in animated films, metacommunication in computer games, metapictures, metafiction, metamusic, body art, and net art.
Author | : Martin Krampen |
Publisher | : Springer Science & Business Media |
Total Pages | : 279 |
Release | : 2013-06-29 |
Genre | : Psychology |
ISBN | : 1475797001 |
This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompasses most of the subject areas of the arts and the social sciences, as well as those of biology and medicine. Semiotic inquiry into the conditions, functions, and structures of sign processes is older than anyone scientific discipline. As a result, it is able to make the underlying unity of these disciplines apparent once again without impairing their function as specializations. Semiotics is, above all, research into the theoretical foundations of sign oriented disciplines: that is, it is General Semiotics. Under the name of Zei chenlehre, it has been pursued in the German-speaking countries since the age of the Enlightenment. During the nineteenth century, the systematic inquiry into the functioning of signs was superseded by historical investigations into the origins of signs. This opposition was overcome in the first half of the twentieth century by American Semiotic as well as by various directions of European structuralism working in the tradition of Semiology. Present-day General Semiot ics builds on all these developments.