Selling Consumer Goods To West Germany PDF Download
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Author | : British National Export Council. Export Council for Europe |
Publisher | : |
Total Pages | : 84 |
Release | : 1970 |
Genre | : Consumer goods |
ISBN | : 9780901012241 |
Download Selling Consumer Goods to West Germany Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 45 |
Release | : 1972 |
Genre | : |
ISBN | : |
Download Selling consumer goods to West Germany Book in PDF, ePub and Kindle
Author | : Margaret Nally |
Publisher | : |
Total Pages | : 83 |
Release | : 1970 |
Genre | : |
ISBN | : |
Download Selling consumer goods to West Germany Book in PDF, ePub and Kindle
Author | : British Overseas Trade Board |
Publisher | : |
Total Pages | : 45 |
Release | : 1972-01-01 |
Genre | : Durable goods, Consumer |
ISBN | : 9780856050534 |
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Author | : British Overseas Trade Board |
Publisher | : |
Total Pages | : 38 |
Release | : 1979 |
Genre | : Durable goods, Consumer |
ISBN | : |
Download Marketing Consumer Goods in West Germany Book in PDF, ePub and Kindle
Author | : Great Britain. Exports to Europe Branch |
Publisher | : |
Total Pages | : 71 |
Release | : 1984 |
Genre | : Commercial products |
ISBN | : |
Download Marketing Consumer Goods in West Germany Book in PDF, ePub and Kindle
Author | : British Overseas Trade Board |
Publisher | : |
Total Pages | : |
Release | : 1987 |
Genre | : |
ISBN | : |
Download Marketing Consumer Goods in the Federal Republic of Germany and West Berlin Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 714 |
Release | : 1968 |
Genre | : Consular reports |
ISBN | : |
Download International Commerce Book in PDF, ePub and Kindle
Author | : Jan L. Logemann |
Publisher | : University of Chicago Press |
Total Pages | : 380 |
Release | : 2019-11-20 |
Genre | : History |
ISBN | : 022666029X |
Download Engineered to Sell Book in PDF, ePub and Kindle
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Author | : |
Publisher | : |
Total Pages | : 1184 |
Release | : 1950 |
Genre | : Consular reports |
ISBN | : |
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