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| Author | : J. Harris |
| Publisher | : Springer |
| Total Pages | : 184 |
| Release | : 2010-08-18 |
| Genre | : Social Science |
| ISBN | : 0230289711 |
In 1995 rugby union finally became a professional sport following more than a century as an amateur game. This book offers a critical analysis of the sport in the professional era and assesses the relationship between the local and the global in contemporary rugby union.
| Author | : John Harris |
| Publisher | : Routledge |
| Total Pages | : 176 |
| Release | : 2019-08-02 |
| Genre | : Sports & Recreation |
| ISBN | : 1000693201 |
This book critically examines how rugby union has developed in recent years, in nations on the periphery of the sport. Focusing on people and places on the fringes, it examines contemporary issues and challenges within the global game. Such a collection is timely, as the sport’s governing body seeks to expand influence and participation beyond the eight core nations, with the 2019 Rugby World Cup in Japan being the first time that that tournament has taken place outside of the core. Presenting case studies from Europe, Africa, North and South America, Asia and the Middle East, this collection offers an interdisciplinary account of a sport that is undergoing a period of significant change. Through examination of topics such as the development of rugby sevens and the growth of women’s rugby, it considers what the future may hold for the sport. Rugby in Global Perspective is important reading for students of sport in society, the globalisation of sport, sports studies, sport development and associated fields. It is also a valuable resource for academic researchers working in rugby union or sport in the peripheral rugby nations, as well as those with an interest in cultural geography, sociology, development studies, events studies, event management and sport management.
| Author | : Jay Scherer |
| Publisher | : Peter Lang |
| Total Pages | : 290 |
| Release | : 2010 |
| Genre | : All Blacks (Rugby team) |
| ISBN | : 9783039111145 |
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.
| Author | : Timothy J.L. Chandler |
| Publisher | : Routledge |
| Total Pages | : 253 |
| Release | : 2013-09-13 |
| Genre | : Sports & Recreation |
| ISBN | : 1135227225 |
This book explores the expansion of rugby from its imperial and amateur upper-class white male core into other contexts throughout the late nineteenth and twentieth centuries. The development of rugby in the racially divided communities of the setter empire and how this was viewed are explored initially. Then the editors turn to four case studies of rugby's expansion beyond the bounds of the British Empire (France, Italy, Japan and the USA). The role of women in rugby is examined and the subsequent development of women's rugby as one of the fastest growing sports for women in Europe, North America and Australasia in the 1980s and 1990s. The final section analyses the impact of commercialisation, professionalisation and media on rugby and the impact on the historic rugby culture linked to an ethos of amateurism.
| Author | : Jay Scherer |
| Publisher | : Peter Lang Limited, International Academic Publishers |
| Total Pages | : 0 |
| Release | : 2013 |
| Genre | : Nationalism and sports |
| ISBN | : 9781906165468 |
In 2011, New Zealand rugby fans erupted in celebration as the All Blacks narrowly defeated France to win the Rugby World Cup - the team's first title since New Zealand hosted the inaugural tournament in 1987. In the years between these victories, the sport of rugby has been radically transformed from its amateur roots to a professional, global entertainment 'product'. This book explores these developments and focuses initially on the New Zealand Rugby Union's key deals with Rupert Murdoch's News Corporation and global sportswear giant Adidas in the 1990s. The new pay-per-view era has curtailed the traditional 'viewing rights' of rugby fans to have live, free-to-air access to All Blacks test matches on public television. Adidas, meanwhile, has relentlessly commodified aspects of national heritage and indigenous identity in pursuit of local and global markets while exploiting labour in developing countries. Escalating merchandise costs and ticket prices have, at the same time, pushed the sport further out of the reach of ordinary New Zealanders. All of these issues, however, have not gone uncontested, and the authors argue that rugby remains a contested terrain in the face of a new set of limits and pressures in the global economy.
| Author | : Mike Rayner |
| Publisher | : Routledge |
| Total Pages | : 176 |
| Release | : 2017-12-15 |
| Genre | : Sports & Recreation |
| ISBN | : 1351971247 |
The game of rugby has changed significantly in the course of its history. In the early part of the 19th century it evolved from a folk game played by the working class to a recreational activity for public schoolboys. From the 1820s rugby represented an opportunity for gentlemen to demonstrate physical prowess and masculinity and in more recent times it has developed into an activity that reflects the changing attitudes towards professional sport. For the most part of the last one hundred years, rugby union became an important international sport that represented the nationalistic ideals of a number of countries. However, a number of developments, including the increasing influence of a business ethos within sport during the latter decades of the twentieth century, exposed rugby union to the realities of commercialism and all the factors associated with it, especially the demands of a more diverse spectating public. Drawing on interview material with forty-eight elite level rugby union players from England, Wales, Scotland, France, Ireland, South Africa, New Zealand and Australia who participated in elite level rugby union either before, in the overlapping period or after the declaration of professionalism, this book traces the evolution of attitudes towards professionalism from a players’ perspective and develops a critical review of the impact that professionalism has had upon the sport of rugby union. Rugby Union and Professionalisation: Elite Player Perspectives is fascinating reading for all students and scholars with an interest in rugby union, sport history, sport policy, sport management and the sociology of sport.
| Author | : StevenJ. Jackson |
| Publisher | : Routledge |
| Total Pages | : 137 |
| Release | : 2017-07-05 |
| Genre | : Sports & Recreation |
| ISBN | : 1351541714 |
The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class ?sporting? cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nation?s remote geographic location and at just over four million people ? its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.
| Author | : John Nauright |
| Publisher | : Taylor & Francis |
| Total Pages | : 201 |
| Release | : 2017-02-17 |
| Genre | : Sports & Recreation |
| ISBN | : 1317215257 |
Twenty years of professionalism has seen rugby union undergo dramatic transformations, from changes to everyday training cultures to the growth of the Rugby World Cup into one of the largest global sporting events. The Rugby World in the Professional Era is the first book to examine the effect that professionalism has had across a number of different aspects of the game and the wider socio-cultural significance of these changes through case studies from across the globe. Drawing on contributions from scholars from across the rugby-playing world, the book explores the role of rugby's professionalisation through a number of social-scientific lenses, including: labour migration race and indigenous populations the globalisation of the game mega-event management male sexualities media representations of rugby - from broadcasting matches to rugby in museums and on stage and screen Offering insights into under-researched areas of the sport, such as the growth of Rugby Sevens into an Olympic sport, and providing the most up-to-date recent history of the sport available, The Rugby World in the Professional Era is essential reading for anyone with an academic interest in rugby, and any student or scholar with interests in sports history, sports sociology, sport management or the economics of professional sport.
| Author | : Toby Miller |
| Publisher | : SAGE |
| Total Pages | : 172 |
| Release | : 2001-07-12 |
| Genre | : Political Science |
| ISBN | : 9780761959694 |
"This book anatomizes the connections between sport and culture. It argues that although sport is obviously a source of pleasure, it is also part of the government of everyday life. The creation of a sporting calendar, movements of rational recreation and the development of physical education in the public sector are read as ways of disciplining and shaping urban-industrial populations." "Although the book utilizes methods and traditions from sociology, political science and communication studies, it is the first text to argue that culture is the focal point for understanding sport. Authoritative and accessible, it will be required reading for students of sport studies, sociology and cultural studies."--Jacket.
| Author | : Stephanie Mae Davies |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : Globalization |
| ISBN | : 9781303984358 |
Abstract: This thesis examines the commodification of Maori ritual in rugby union that has occurred through the joint processes of colonization and globalization. Since its introduction to New Zealand during the colonial period, rugby has been a significant creator and conveyor of masculine identities. Through colonization and globalization, Maori religion and performing arts have been culturally mapped on Western categories of meaning. This decontextualization of kapa haka in rugby is increasingly an issue as, through new global technologies, people have unprecedented access to Maori intellectual property. The international popularity of the New Zealand All Blacks and their pre-game haka has created a global platform for the exposure of Maori culture. However, the representations of Maori in rugby union are often from decontextualized sources. Therefore, an examination of haka in New Zealand demonstrates how Maori ritual has been appropriated for capitalistic purposes.
