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Riches in Niches

Riches in Niches
Author: Susan A. Friedmann
Publisher: Red Wheel/Weiser
Total Pages: 257
Release: 2007-01-01
Genre: Business & Economics
ISBN: 1564149307

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In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the experts from the service professionals who may have identicalif not betterskills, but whom no one has ever heard of.


Riches in Niches

Riches in Niches
Author: Susan Friedmann
Publisher: Read How You Want.Com
Total Pages: 408
Release: 2009-01-09
Genre: Business & Economics
ISBN: 9781442956926

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Riches in Niches

Riches in Niches
Author: Susan Friedmann
Publisher: Read How You Want.Com
Total Pages: 424
Release: 2009-01-09
Genre: Business & Economics
ISBN: 9781442956940

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Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as ''Experts'' in their fields? More importantly, can the rest of us do it? Susan Friedmann answers a resounding ''Yes!'' In Riches in Niches: How to Make It BIG in a Small Market, Friedmann shows you the factors that separate the ''Experts'' from the service professionals who may have identical - if not better - skills, but whom no one has ever heard of....Friedmann knows what she's talking about. For more than 20 years, she's been the ''the Tradeshow Coach,'' one of the exhibiting industry's foremost experts. Combine that expertise with insights from other well-known Nichepreneuers, and you've got a book jam-packed with useful information to transform today's career into tomorrow's success story.


Get Rich in a Niche

Get Rich in a Niche
Author: Jeffrey W. Bennett
Publisher:
Total Pages: 256
Release: 2014-03
Genre: Language Arts & Disciplines
ISBN: 9781936800117

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Get Rich in a Niche shows you how to be a niche expert in three well explained steps 1. Become an expert 2. Publish your book 3. Market your book Become an Expert Perhaps you have observed a unique need or product that has not been provided. Maybe you notice that there is a lack of information, study programs, or guidance within a particular area. You might even have the answer inside of you that will help people get to where they need to be or reach some sort of professional or personal goal. Success depends on whether or not you meet an important step; to become recognized as an expert. Are you an expert? If so, you've successfully asked and answered the following questions: What is lacking in my industry? How can I help? Will others be able to understand the plan? Will others be willing to pay for this knowledge? Is there anything that I can offer for free to help build credibility and become "go to" person? What are some concrete ways that I can get my message out? We'll show you how to create a huge presence and become the in demand expert. Teach your subject in continuing education courses Write captivating articles Do the things that get your name recognized by your market Use social networking effectively See book for more Jeff's book is complete with planning tools to help you establish yourself as a niche expert/leader. Publishing Self-publishing is a respected avenue for authors. Traditional publishing doesn't always meet niche industry needs. Even if all the customers bought books, there wouldn't be enough sales to warrant the huge financial, time and resource commitment required of a traditional publisher. This is a great opportunity because niche markets have a built in audience with little to no competition. These markets may consist of only a few thousand people and have needs that aren't being directly met by traditional publishers. That's where you come in. This is different from other self-publishing books. Marketing in a niche is trickier than when offered to more generalized audiences. This book will show you how to apply lessons from successful marketing techniques the author has used and without added business costs. Whether or not you are engaged in a business, you can begin a publishing company or writing career with little upfront costs. You can simply engage already available resources such as your computer, internet provider and desktop publishing software. If you already have the basics, then you can begin immediately and develop a great business without going into debt. Let's dispel some myth's to help you understand why it's important for a niche expert like you to embrace self-publishing. This book will show you how to: Establish your company Write a book day by day Create your book as you build credibility as an expert Format your book Self-publish your book Marketing Forget what you've learned about marketing. While others advertise their broad ranging products spending freely, niche marketers have to use more intense focus. Using traditional marketing techniques will cause you to lose money, time and market share. This book demonstrates how to sell your book by: Leveraging your steps to becoming an expert Creating huge online presence Getting great results with no marketing expenses Jeff's book also shows you how to earn money from spin off products, newsletters and blogs. It is complete with planning tools to help you develop spin off products. His security certification book led to three related books, training, magnets and other related products."