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| Author | : Paul Sherlock |
| Publisher | : |
| Total Pages | : 216 |
| Release | : 1991 |
| Genre | : Business & Economics |
| ISBN | : |
Takes us step-by-step through the business-to-business buying process.
| Author | : Philip Kotler |
| Publisher | : FT Press |
| Total Pages | : 276 |
| Release | : 2012-12-11 |
| Genre | : Business & Economics |
| ISBN | : 0133410196 |
This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.
| Author | : Alf H. Walle |
| Publisher | : Routledge |
| Total Pages | : 235 |
| Release | : 2017-09-08 |
| Genre | : Business & Economics |
| ISBN | : 135127726X |
Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
| Author | : Douglas Brownlie |
| Publisher | : SAGE |
| Total Pages | : 292 |
| Release | : 1999-03-23 |
| Genre | : Business & Economics |
| ISBN | : 9780803974913 |
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
| Author | : Samuel Gregg |
| Publisher | : Isi Books |
| Total Pages | : 220 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 9780981491103 |
Two developments in the business world have brought to a head the crisis of ethics. On the one hand, against the backdrop of the astonishing success of global markets, major corporate scandals have raised concerns about integrity in business. At the same time, cultural and technological trends are questioning the philosophical assumptions about the human person upon which modern economics is based.""Rethinking Business Management: Examining the Foundations of Business Education"" draws together the work of distinguished scholars and professionals from history, medicine, law, economics, theology, philosophy, and business management. This groundbreaking book offers new, person-centered perspectives on business management and business education for the twenty-first century. This unique volume offers equally profound insights for practicing managers as for business educators, historians, theologians, political theorists, and philosophers.These insights include: effective management must be based on sound business science and robust ethical and anthropological conceptions of human flourishing; profit is an essential and indispensible element of success in business, and needs to be grounded in a broader understanding of human flourishing in business; cultivating an understanding of the moral life in business requires more than rules; and, developing virtuous character is needed to protect and promote human fulfillment rather than simply making business life more predictable.
| Author | : Rowan Gibson |
| Publisher | : Hachette UK |
| Total Pages | : 378 |
| Release | : 2011-07-12 |
| Genre | : Business & Economics |
| ISBN | : 1857884620 |
The world’s foremost business thinkers explore organizations can be redesigned to survive and thrive in tomorrow’s hypercompetitive global environment.
| Author | : Anne Colby |
| Publisher | : John Wiley & Sons |
| Total Pages | : 215 |
| Release | : 2011-04-20 |
| Genre | : Education |
| ISBN | : 1118038711 |
Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.
| Author | : Bodo B. Schlegelmilch |
| Publisher | : Springer Nature |
| Total Pages | : 315 |
| Release | : 2020-02-19 |
| Genre | : Business & Economics |
| ISBN | : 3030342611 |
This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the globe and combines them with current academic knowledge. Intended for students, academics, and managers wishing to keep abreast of the challenges and opportunities for corporations operating in our ever-more-complex globalized world, this book provides fresh insights into responsible business conduct.
| Author | : Martina Lauchengco |
| Publisher | : John Wiley & Sons |
| Total Pages | : 295 |
| Release | : 2022-04-12 |
| Genre | : Business & Economics |
| ISBN | : 1119703646 |
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
| Author | : Harvard Business Review |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 217 |
| Release | : 2013-04-02 |
| Genre | : Business & Economics |
| ISBN | : 1422189880 |
NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams
