Retail Shoe Salesmanship PDF Download

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 edition. Excerpt: ... CHAPTER XII THE SALESMAN'S RESPONSIBILITY SELLING P.M. GOODS PURPOSE OF THE P.M. Among retail merchants there has in the past been a great deal of discussion concerning the advantages and disadvantages of the system of offering the salesman special premiums for the sale of certain of the goods in stock. Probably every shoe salesman knows that P.M. is an abbreviation for the term Premium Merchandise, Premium Money, or, as it is sometimes known to the salesman, "pin money." It represents a special commission offered the salesman for the sale of certain specified goods. In every store there is some of the stock that calls for extra effort and skill on the part of the salesman in disposing of it. The goods may be slow-selling lines, discontinued or broken styles, extreme sizes and widths, or in some instances the premium may be placed on certain grades of higher priced goods. Whatever the reason may be in the individual case, the premium is offered as an incentive to the salesman to put forth extra effort to move the P.M. stock. From the standpoint of good merchandising it is important for the retailer to turn over his stock as quickly and as often as possible for the reason, as already mentioned, that the profit is made only when the goods are sold and that capital tied up in dead stock is wasteful. By keeping a daily record of sales according to sizes and styles, the manager is able to tell at a glance just which goods are moving and which are the "shelf-warmers." Some stores, when it is found that a shoe has not moved within thirty or sixty days, immediately make inquiries to determine the reason. If it is found that there have been objections to the shoe, expressed by the customer, and if the management decides that these will...