Retail Fashion Promotion And Advertising PDF Download
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Author | : Mary Frances Drake |
Publisher | : Prentice Hall |
Total Pages | : 354 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : 9780023300295 |
Download Retail Fashion Promotion and Advertising Book in PDF, ePub and Kindle
Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
Author | : Caroline Le Bon |
Publisher | : Business Expert Press |
Total Pages | : 136 |
Release | : 2014-10-10 |
Genre | : Business & Economics |
ISBN | : 160649905X |
Download Fashion Marketing Book in PDF, ePub and Kindle
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Author | : Gwyneth Moore |
Publisher | : Bloomsbury Publishing |
Total Pages | : 169 |
Release | : 2021-01-14 |
Genre | : Business & Economics |
ISBN | : 1350230650 |
Download Fashion Promotion Book in PDF, ePub and Kindle
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
Author | : Jay Diamond |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 449 |
Release | : 2011-03-17 |
Genre | : Business & Economics |
ISBN | : 1609019725 |
Download Retail Advertising and Promotion Book in PDF, ePub and Kindle
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author | : Pamela M. Phillips |
Publisher | : John Wiley & Sons |
Total Pages | : 248 |
Release | : 1985 |
Genre | : Business & Economics |
ISBN | : |
Download Fashion Sales Promotion Book in PDF, ePub and Kindle
In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Author | : Gaynor Lea-Greenwood |
Publisher | : John Wiley & Sons |
Total Pages | : 231 |
Release | : 2013-03-18 |
Genre | : Design |
ISBN | : 1405150602 |
Download Fashion Marketing Communications Book in PDF, ePub and Kindle
Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Author | : Mike Easey |
Publisher | : John Wiley & Sons |
Total Pages | : 280 |
Release | : 2009-03-16 |
Genre | : Business & Economics |
ISBN | : 9781444309560 |
Download Fashion Marketing Book in PDF, ePub and Kindle
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Author | : Harriet Posner |
Publisher | : Laurence King Publishing |
Total Pages | : 473 |
Release | : 2015-08-17 |
Genre | : Design |
ISBN | : 178067807X |
Download Marketing Fashion Second Edition Book in PDF, ePub and Kindle
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Author | : PATRICIA MINK. RATH |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 321 |
Release | : 2023 |
Genre | : |
ISBN | : 150138225X |
Download WHY OF THE BUY Book in PDF, ePub and Kindle
Author | : Arthur A. Winters |
Publisher | : |
Total Pages | : 440 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Download Fashion Advertising & Promotion Book in PDF, ePub and Kindle