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Retail Branding and Store Loyalty

Retail Branding and Store Loyalty
Author: Bettina Berg
Publisher: Springer Science & Business Media
Total Pages: 197
Release: 2013-09-07
Genre: Business & Economics
ISBN: 3658015969

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Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.​


Self-Congruity

Self-Congruity
Author: M. Joseph Sirgy
Publisher: Praeger
Total Pages: 256
Release: 1986-08-05
Genre: Computers
ISBN:

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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.


Product Experience

Product Experience
Author: Hendrik N. J. Schifferstein
Publisher: Elsevier
Total Pages: 687
Release: 2011-04-28
Genre: Psychology
ISBN: 0080556787

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Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field


Retail Brand Equity and Loyalty

Retail Brand Equity and Loyalty
Author: Julia Katharina Weindel
Publisher: Springer
Total Pages: 215
Release: 2016-09-06
Genre: Business & Economics
ISBN: 3658150378

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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.


Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Author: Musso, Fabio
Publisher: IGI Global
Total Pages: 571
Release: 2019-10-11
Genre: Business & Economics
ISBN: 1799814130

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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.


Retail Marketing and Branding

Retail Marketing and Branding
Author: Jesko Perrey
Publisher: John Wiley & Sons
Total Pages: 269
Release: 2013-01-02
Genre: Business & Economics
ISBN: 1118489519

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Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters


Brand Loyalty

Brand Loyalty
Author: Jacob Jacoby
Publisher: John Wiley & Sons
Total Pages: 184
Release: 1978
Genre: Business & Economics
ISBN:

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