Retail Branding And Store Loyalty PDF Download
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Author | : Bettina Berg |
Publisher | : Springer Science & Business Media |
Total Pages | : 197 |
Release | : 2013-09-07 |
Genre | : Business & Economics |
ISBN | : 3658015969 |
Download Retail Branding and Store Loyalty Book in PDF, ePub and Kindle
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Author | : M. Joseph Sirgy |
Publisher | : Praeger |
Total Pages | : 256 |
Release | : 1986-08-05 |
Genre | : Computers |
ISBN | : |
Download Self-Congruity Book in PDF, ePub and Kindle
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
Author | : Hendrik N. J. Schifferstein |
Publisher | : Elsevier |
Total Pages | : 687 |
Release | : 2011-04-28 |
Genre | : Psychology |
ISBN | : 0080556787 |
Download Product Experience Book in PDF, ePub and Kindle
Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field
Author | : Dhruv Grewal |
Publisher | : |
Total Pages | : 0 |
Release | : 2004 |
Genre | : |
ISBN | : |
Download Retail Branding and Customer Loyalty Book in PDF, ePub and Kindle
Author | : Julia Katharina Weindel |
Publisher | : Springer |
Total Pages | : 215 |
Release | : 2016-09-06 |
Genre | : Business & Economics |
ISBN | : 3658150378 |
Download Retail Brand Equity and Loyalty Book in PDF, ePub and Kindle
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Author | : Musso, Fabio |
Publisher | : IGI Global |
Total Pages | : 571 |
Release | : 2019-10-11 |
Genre | : Business & Economics |
ISBN | : 1799814130 |
Download Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences Book in PDF, ePub and Kindle
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Author | : Dhruv Grewal |
Publisher | : |
Total Pages | : 12 |
Release | : 2004 |
Genre | : |
ISBN | : |
Download Retail branding and customer loyalty Book in PDF, ePub and Kindle
Author | : Jesko Perrey |
Publisher | : John Wiley & Sons |
Total Pages | : 269 |
Release | : 2013-01-02 |
Genre | : Business & Economics |
ISBN | : 1118489519 |
Download Retail Marketing and Branding Book in PDF, ePub and Kindle
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Author | : Rainer Olbrich |
Publisher | : |
Total Pages | : 43 |
Release | : 2006 |
Genre | : |
ISBN | : |
Download The Relationship Between Brand Loyalty, Store Loyalty and Performance in the Retail Food Sector Book in PDF, ePub and Kindle
Author | : Jacob Jacoby |
Publisher | : John Wiley & Sons |
Total Pages | : 184 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Download Brand Loyalty Book in PDF, ePub and Kindle