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Resilience of Luxury Companies in Times of Change

Resilience of Luxury Companies in Times of Change
Author: Gabriella Lojacono
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 336
Release: 2021-08-23
Genre: Business & Economics
ISBN: 3110723514
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Resilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management. It offers an insight into the current and emergent business models and strategies luxury companies apply to remain resilient in times of change. It explores a variety of business models answering the following key questions: What is each brand’s value proposition used to attract a consumer’s willingness to pay? What is each brand’s target audience? How do brands navigate and expand their markets? And how do luxury companies organize their resources to design and develop products and services to continually sell to their customers? The answers to these questions provide the foundation of a luxury company’s business strategy and, as a result, its brand architecture. The authors also explore the patterns that have emerged in the ownership, management and the manufacturing in luxury goods companies, where dominance is usually found in certain countries. This book focuses on six key industries in the luxury product sector: fashion, automotive, hospitality, furniture, cosmetics and jewellery. It provides an international perspective with examples drawn from Europe, USA, the Middle East, China and Japan. Through these examples and cases, the authors analyze how luxury companies are facing the challenges posed by external shocks and an extensive need for digitalization. Using concepts and theories from macroeconomics (such as globalisation) and corporate and business strategy, the book aims to connect the dots between theory and practice. Resilience of Luxury Companies in Times of Change provides perspectives of the past, present and future – how luxury companies have evolved over time and managed to stay resilient despite the challenges they have faced through the different eras.

Resilience of Luxury Companies in Times of Change

Resilience of Luxury Companies in Times of Change
Author: Gabriella Lojacono
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 329
Release: 2021-08-23
Genre: Business & Economics
ISBN: 3110723549
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Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.

The Future of Luxury Customer Experience

The Future of Luxury Customer Experience
Author: Gabriella Lojacono
Publisher: Kogan Page Publishers
Total Pages: 345
Release: 2024-08-03
Genre: Business & Economics
ISBN: 1398615463
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What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Ferrar, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.

Managing Luxury Brands

Managing Luxury Brands
Author: Eleonora Cattaneo
Publisher: Kogan Page Publishers
Total Pages: 361
Release: 2023-03-03
Genre: Business & Economics
ISBN: 1398606731
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Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present. Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs). With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides and video interviews with industry experts. This textbook is an invaluable resource for any student studying luxury brand management.

Brand Resilience

Brand Resilience
Author: Jonathan R. Copulsky
Publisher: St. Martin's Press
Total Pages: 258
Release: 2011-05-10
Genre: Business & Economics
ISBN: 0230120342
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As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.

Manager of the future

Manager of the future
Author: Enzo Baglieri
Publisher: EGEA spa
Total Pages: 164
Release: 2023-10-15T00:00:00+02:00
Genre: Business & Economics
ISBN: 8823886856
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A good manager must have a broad range of technical and managerial skills, as well as strategic vision and an awareness of the financial, environmental and social sustainability of his or her decisions. Becoming a manager therefore requires aptitude, method and considerable preparation. Management education plays a crucial role in the development of this professionalism, a role that is still too often undervalued. Imagining a company as a large and complex orchestra, managers first need to understand their own professional expectations and attitudes in order to navigate the path of growth between a general managerial orientation, as a "conductor" of the different sections, and a specialized orientation, as an expert in a discipline and able to integrate into a complex context. This collection of contributions provides a compass to better understand the differences and similarities of various paths of higher management education and illustrates the skills that are essential to prepare for the challenges of this profession in an increasingly less predictable future.

The Nature of Business

The Nature of Business
Author: Giles Hutchins
Publisher: New Society Publishers
Total Pages: 243
Release: 2013-05-07
Genre: Business & Economics
ISBN: 0865717370
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The business of biomimicry—companies the way nature intended.

Business Resilience

Business Resilience
Author: David Roberts
Publisher: Kogan Page Publishers
Total Pages: 401
Release: 2022-04-03
Genre: Business & Economics
ISBN: 1398604658
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In an increasingly VUCA (volatile, uncertain, complex and ambiguous) business world, it is more important than ever for organizations to build resilience into their everyday practice. Business Resilience is a practical guide to making organizations more resilient and improving current practices by building on what the organization does well. It explains how managers should constantly monitor their business environment and adapt their priorities depending on the level of disruption - from gradual innovation and improvement in good times to swarming on a single problem during a crisis. Based on the authors' new models for resilience and progress, this book includes frameworks and tools which can be tailored to any organization and used as stand-alone improvements or combined across teams and departments. These practices avoid unnecessary change but enable rapid and sustainable improvements in product development, service delivery and customer value. Learn how to survive and thrive in any environment with this actionable approach to making progress at pace and effectively embedding business resilience.

Luxury Brand Management

Luxury Brand Management
Author: Michel Chevalier
Publisher: John Wiley & Sons
Total Pages: 249
Release: 2012-05-18
Genre: Business & Economics
ISBN: 1118171799
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The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.

Luxury Brand Management in Digital and Sustainable Times

Luxury Brand Management in Digital and Sustainable Times
Author: Michel Chevalier
Publisher: John Wiley & Sons
Total Pages: 544
Release: 2021-02-08
Genre: Business & Economics
ISBN: 1119706289
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Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.