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Research Methods and the New Media

Research Methods and the New Media
Author: Frederick Williams
Publisher: Simon and Schuster
Total Pages: 232
Release: 1988-09-26
Genre: Business & Economics
ISBN: 0029353319

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The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.


The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods
Author: Luke Sloan
Publisher: SAGE
Total Pages: 709
Release: 2017-01-26
Genre: Computers
ISBN: 1473987210

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With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.


Media Research Methods

Media Research Methods
Author: Barrie Gunter
Publisher: SAGE
Total Pages: 324
Release: 2000-02-11
Genre: Language Arts & Disciplines
ISBN: 9780761956594

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Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.


Media Research Methods

Media Research Methods
Author: James A. Anderson
Publisher: SAGE Publications
Total Pages: 465
Release: 2011-09-21
Genre: Language Arts & Disciplines
ISBN: 1412998476

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Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.


Qualitative Research Methods for Media Studies

Qualitative Research Methods for Media Studies
Author: Bonnie Brennen
Publisher: Routledge
Total Pages: 250
Release: 2012
Genre: Language Arts & Disciplines
ISBN: 0415890217

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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.


Qualitative Research Methods for Media Studies

Qualitative Research Methods for Media Studies
Author: Bonnie S. Brennen
Publisher: Routledge
Total Pages: 300
Release: 2017-06-26
Genre: Social Science
ISBN: 1315435950

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Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today’s convergent media environment.


Rethinking Research Methods in an Age of Digital Journalism

Rethinking Research Methods in an Age of Digital Journalism
Author: Michael Karlsson
Publisher: Routledge
Total Pages: 313
Release: 2018-10-18
Genre: Social Science
ISBN: 1351629492

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The digital infrastructure of media production, dissemination and consumption is becoming increasingly complex, presenting the challenge of how we should research the digital journalism environment. Digital journalism takes many forms – we therefore need to revise, improve, adjust and even invent methods to understand emerging forms of journalism. In this book, scholars at the forefront of methodological innovations in digital journalism research share their insights on how to collect, process and analyse the diverse expressions of digital journalism, including online news, search results, hyperlinks and social media posts. As digital journalism content often comes in the form of big data, many of these new approaches depart from the traditional methods used in media research in significant ways. As we move towards new ways of understanding digital journalism, the methods developed for such purposes also need to be grounded in scientific rigour. This book aims to share some of the emerging processes by which these methods, tools and approaches are designed, implemented and validated. As such, this book not only constitutes a benchmark for thinking about research methods in digital journalism, it also provides an entry point for graduate students and seasoned scholars aiming to do research on digital journalism. This book was originally published as a special issue of Digital Journalism.


Media and Communication Research Methods

Media and Communication Research Methods
Author: Arthur Asa Berger
Publisher: SAGE Publications
Total Pages: 489
Release: 2018-12-27
Genre: Language Arts & Disciplines
ISBN: 1544332696

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This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.


Doing Media Research

Doing Media Research
Author: Susanna Hornig Priest
Publisher: SAGE
Total Pages: 273
Release: 2010
Genre: Language Arts & Disciplines
ISBN: 1412960975

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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.


Rethinking Research Methods in an Age of Digital Journalism

Rethinking Research Methods in an Age of Digital Journalism
Author: Michael Karlsson
Publisher:
Total Pages:
Release: 2019
Genre: Electronic books
ISBN: 9781315115047

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"The digital infrastructure of media production, dissemination and consumption is becoming increasingly complex, presenting the challenge of how we should research the digital journalism environment. Digital journalism takes many forms – we therefore need to revise, improve, adjust and even invent methods to understand emerging forms of journalism. In this book, scholars at the forefront of methodological innovations in digital journalism research share their insights on how to collect, process and analyse the diverse expressions of digital journalism, including online news, search results, hyperlinks and social media posts. As digital journalism content often comes in the form of big data, many of these new approaches depart from the traditional methods used in media research in significant ways. As we move towards new ways of understanding digital journalism, the methods developed for such purposes also need to be grounded in scientific rigour. This book aims to share some of the emerging processes by which these methods, tools and approaches are designed, implemented and validated. As such, this book not only constitutes a benchmark for thinking about research methods in digital journalism, it also provides an entry point for graduate students and seasoned scholars aiming to do research on digital journalism. This book was originally published as a special issue of Digital Journalism."--Provided by publisher.