Research Anthology On Social Media Advertising And Building Consumer Relationships Vol 2 PDF Download
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Author | : Information R. . . Management Association |
Publisher | : Research Anthology on Social Media Advertising and Building Consumer Relationships |
Total Pages | : 544 |
Release | : 2022-05-13 |
Genre | : |
ISBN | : 9781668467107 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2 Book in PDF, ePub and Kindle
Author | : Information Resources Management Association |
Publisher | : Business Science Reference |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Customer relations |
ISBN | : 9781668462874 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships Book in PDF, ePub and Kindle
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author | : Information R. . . Management Association |
Publisher | : Research Anthology on Social Media Advertising and Building Consumer Relationships |
Total Pages | : 564 |
Release | : 2022-05-13 |
Genre | : |
ISBN | : 9781668467121 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 4 Book in PDF, ePub and Kindle
Author | : Information R. . . Management Association |
Publisher | : Research Anthology on Social Media Advertising and Building Consumer Relationships |
Total Pages | : 568 |
Release | : 2022-05-13 |
Genre | : |
ISBN | : 9781668467114 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 3 Book in PDF, ePub and Kindle
Author | : Information R. . . Management Association |
Publisher | : Research Anthology on Social Media Advertising and Building Consumer Relationships |
Total Pages | : 548 |
Release | : 2022-05-13 |
Genre | : |
ISBN | : 9781668467091 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 1 Book in PDF, ePub and Kindle
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2012 |
Release | : 2022-05-13 |
Genre | : Computers |
ISBN | : 1668462885 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships Book in PDF, ePub and Kindle
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author | : Information Reso Management Association |
Publisher | : |
Total Pages | : 820 |
Release | : 2018-01-05 |
Genre | : |
ISBN | : 9781668430026 |
Download Social Media Marketing Book in PDF, ePub and Kindle
Author | : |
Publisher | : Business Science Reference |
Total Pages | : 0 |
Release | : 2015 |
Genre | : Internet marketing |
ISBN | : 9781466683556 |
Download Handbook of Research on Integrating Social Media Into Strategic Marketing Book in PDF, ePub and Kindle
Author | : Correia, Ricardo |
Publisher | : IGI Global |
Total Pages | : 285 |
Release | : 2024-06-05 |
Genre | : Business & Economics |
ISBN | : |
Download AI Innovations for Travel and Tourism Book in PDF, ePub and Kindle
The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals.
Author | : Anna Bianchi |
Publisher | : Routledge |
Total Pages | : 208 |
Release | : 2020-12-11 |
Genre | : Customer relations |
ISBN | : 9780367613105 |
Download Driving Consumer Engagement in Social Media Book in PDF, ePub and Kindle
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.