Research Anthology On Social Media Advertising And Building Consumer Relationships Vol 1 PDF Download
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Author | : Information R. . . Management Association |
Publisher | : Research Anthology on Social Media Advertising and Building Consumer Relationships |
Total Pages | : 548 |
Release | : 2022-05-13 |
Genre | : |
ISBN | : 9781668467091 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 1 Book in PDF, ePub and Kindle
Author | : Information Resources Management Association |
Publisher | : Business Science Reference |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Customer relations |
ISBN | : 9781668462874 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships Book in PDF, ePub and Kindle
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author | : Information R. . . Management Association |
Publisher | : Research Anthology on Social Media Advertising and Building Consumer Relationships |
Total Pages | : 544 |
Release | : 2022-05-13 |
Genre | : |
ISBN | : 9781668467107 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 2 Book in PDF, ePub and Kindle
Author | : Information R. . . Management Association |
Publisher | : Research Anthology on Social Media Advertising and Building Consumer Relationships |
Total Pages | : 564 |
Release | : 2022-05-13 |
Genre | : |
ISBN | : 9781668467121 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 4 Book in PDF, ePub and Kindle
Author | : Information R. . . Management Association |
Publisher | : Research Anthology on Social Media Advertising and Building Consumer Relationships |
Total Pages | : 568 |
Release | : 2022-05-13 |
Genre | : |
ISBN | : 9781668467114 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 3 Book in PDF, ePub and Kindle
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 2012 |
Release | : 2022-05-13 |
Genre | : Computers |
ISBN | : 1668462885 |
Download Research Anthology on Social Media Advertising and Building Consumer Relationships Book in PDF, ePub and Kindle
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Author | : Githa Heggde |
Publisher | : Springer |
Total Pages | : 236 |
Release | : 2018-02-08 |
Genre | : Business & Economics |
ISBN | : 9811053235 |
Download Social Media Marketing Book in PDF, ePub and Kindle
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1865 |
Release | : 2021-05-28 |
Genre | : Computers |
ISBN | : 179989021X |
Download Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Book in PDF, ePub and Kindle
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author | : Correia, Ricardo |
Publisher | : IGI Global |
Total Pages | : 285 |
Release | : 2024-06-05 |
Genre | : Business & Economics |
ISBN | : |
Download AI Innovations for Travel and Tourism Book in PDF, ePub and Kindle
The tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals.
Author | : Information Resources Management Association |
Publisher | : Business Science Reference |
Total Pages | : 0 |
Release | : 2022 |
Genre | : Crisis management |
ISBN | : 9781668445037 |
Download Research Anthology on Business Continuity and Navigating Times of Crisis Book in PDF, ePub and Kindle
When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the "new normal." In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.