Relationship Marketing In International Marketing Sales Channels PDF Download
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Author | : Tim Hüfner |
Publisher | : GRIN Verlag |
Total Pages | : 98 |
Release | : 2008-07 |
Genre | : Business & Economics |
ISBN | : 3640112857 |
Download Relationship Marketing in International Marketing/Sales Channels Book in PDF, ePub and Kindle
Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Bradford (TiasNimbas Business School), 130 entries in the bibliography, language: English, abstract: This paper intends to contribute to the increasing efforts to dissolve the confusions around relationship marketing (RM). In general, it is to provide evidence to the academic community how RM is operationalised in a to date under-researched setting (namely export channels), and generate practical suggestions to export managers how it may be applied more successfully. In this attempt, the paper reports of a study of relationships between brands (exporters) and international resellers (distributors) in the German sporting goods industry. The study investigated the nature and importance of RM instruments which exporting brands use to leverage relationships for achieving success in foreign markets. Assisting in the exploratory venture, the literature review has lead to the development of an export success model. It provided guidance to the author in his research and will enable the reader to appreciate and classify the research contributions. Finally, this work concludes with the application of the insights of the literature review and the study by proposing a practical management tool, the Export Relationship Management Balanced Scorecard (exRMBSc). It will enable managers and organizations to enhance their relationship management practice and thus helps to solve a frequent issue and crucial problems for many exporting businesses.
Author | : Lou E. Pelton |
Publisher | : Irwin/McGraw-Hill |
Total Pages | : 552 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Download Marketing Channels Book in PDF, ePub and Kindle
This text uses the relationship marketing perspective in the channels course. The authors created a channels relationship model (CRM), which is the guiding framework of the book, which is a combination of text, cases and readings covering global and ethical issues.
Author | : Jagdish N Sheth |
Publisher | : SAGE |
Total Pages | : 678 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 0761918108 |
Download Handbook of Relationship Marketing Book in PDF, ePub and Kindle
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Author | : Park Thaichon |
Publisher | : Routledge |
Total Pages | : 162 |
Release | : 2020-10-29 |
Genre | : Business & Economics |
ISBN | : 1000205495 |
Download Transforming Relationship Marketing Book in PDF, ePub and Kindle
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Author | : Tamer S. Cavusgil |
Publisher | : |
Total Pages | : |
Release | : 1999 |
Genre | : Export marketing |
ISBN | : 0762312866 |
Download Advances in International Marketing: Relationship between exporters and their foreign sales and marketing intermediaries Book in PDF, ePub and Kindle
Author | : Robert W. Palmatier |
Publisher | : Routledge |
Total Pages | : 678 |
Release | : 2016-06-03 |
Genre | : Business & Economics |
ISBN | : 1315506432 |
Download Marketing Channel Strategy Book in PDF, ePub and Kindle
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Author | : Robert W. Palmatier |
Publisher | : |
Total Pages | : 142 |
Release | : 2008-01-01 |
Genre | : Customer relations |
ISBN | : 9780965711494 |
Download Relationship Marketing Book in PDF, ePub and Kindle
Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
Author | : Helen Peck |
Publisher | : Routledge |
Total Pages | : 526 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 0750636262 |
Download Relationship Marketing Book in PDF, ePub and Kindle
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Author | : Zuohao Hu |
Publisher | : Routledge |
Total Pages | : 217 |
Release | : 2016-08-05 |
Genre | : Business & Economics |
ISBN | : 1317205928 |
Download Research Frontiers on the International Marketing Strategies of Chinese Brands Book in PDF, ePub and Kindle
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Author | : Isobel Doole |
Publisher | : Cengage Learning |
Total Pages | : 488 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : |
Download International Marketing Strategy Book in PDF, ePub and Kindle
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.