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Reinventing Virtual Events

Reinventing Virtual Events
Author: Justin Michael
Publisher: John Wiley & Sons
Total Pages: 294
Release: 2022-12-28
Genre: Business & Economics
ISBN: 1394159250
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Make your next webinar something to write home about In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation. The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to: Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.

Reinventing Live

Reinventing Live
Author: Denzil Rankine
Publisher: Anthem Press
Total Pages: 176
Release: 2020-12-18
Genre: Business & Economics
ISBN: 178527693X
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Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.

Reinventing Live

Reinventing Live
Author: Denzil Rankine
Publisher: Anthem Press
Total Pages: 169
Release: 2020-12-18
Genre: Business & Economics
ISBN: 1785276948
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Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.

Transitioning to Virtual and Hybrid Events

Transitioning to Virtual and Hybrid Events
Author: Ben Chodor
Publisher: John Wiley & Sons
Total Pages: 208
Release: 2020-09-23
Genre: Business & Economics
ISBN: 1119747171
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Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.

Virtual Events Management

Virtual Events Management
Author: Tim Brown
Publisher: Goodfellow Publishers Ltd
Total Pages: 173
Release: 2023-08-30
Genre: Business & Economics
ISBN: 1915097576
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The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.

Standout Virtual Events

Standout Virtual Events
Author: Michelle Manafy
Publisher:
Total Pages: 122
Release: 2020-09-19
Genre:
ISBN:
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Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible. In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works. Here, they offer concise, practical guidance you can quickly put into practice, including: Making Connections in a Socially Distant World Understanding the Purpose of Running a Virtual Event Critical Differences Between In Person and Virtual Events Building Audience Interaction Six Key Benefits to Hosting Virtual Events Format, Features, and Platform Considerations Speaker Preparation for Virtual Events The Business of Virtual Events The Cost of Producing a Virtual Event How To Run A Great Virtual Event Whether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.

Event Success

Event Success
Author: Alon Alroy
Publisher: John Wiley & Sons
Total Pages: 278
Release: 2022-03-29
Genre: Business & Economics
ISBN: 1119817153
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Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.

The Virtual Events Playbook

The Virtual Events Playbook
Author: Lee Deaner
Publisher:
Total Pages: 136
Release: 2021-08-04
Genre:
ISBN: 9781645436898
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In the current year and beyond, virtual event technology is essential to the survival of businesses worldwide. As we learn to balance the logistical impact of information sessions, live meetings, and training events, our success depends on mastering live, online conversations--from any location on the planet. This book is your guide to effectively using online event platforms and tools. Written by three seasoned virtual event experts, The Virtual Events Playbook will guide you in becoming an expert presenter, meeting leader/facilitator, or trainer. Now more than ever, mastery of virtual events is a key component of the new normal in business. Whether you're facing the realities of the COVID-19 outbreak or looking to optimize your team's use of time and resources (or both), this book is a must-read for business communicators.

The Virtual Ticket

The Virtual Ticket
Author: Paul William Richards
Publisher: Independently Published
Total Pages: 132
Release: 2020-03-14
Genre:
ISBN:
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The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available.Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as "Experience Economy", "Growth Hacker Marketing", and "Special Events" to craft a journey that is full of insights and actionable takeaways.If you want to sell virtual access to online experiences, this is the book for you.

Reinventing Food Banks and Pantries

Reinventing Food Banks and Pantries
Author: Katie S. Martin
Publisher: Island Press
Total Pages: 282
Release: 2021-03-09
Genre: Social Science
ISBN: 1642831530
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In the US, there is a wide-ranging network of at least 370 food banks, and more than 60,000 hunger-relief organizations such as food pantries and meal programs. These groups provide billions of meals a year to people in need. And yet hunger still affects one in nine Americans. What are we doing wrong? In Reinventing Food Banks and Pantries, Katie Martin argues that if handing out more and more food was the answer, we would have solved the problem of hunger decades ago. Martin instead presents a new model for charitable food, one where success is measured not by pounds of food distributed but by lives changed. The key is to focus on the root causes of hunger. When we shift our attention to strategies that build empathy, equity, and political will, we can implement real solutions. Martin shares those solutions in a warm, engaging style, with simple steps that anyone working or volunteering at a food bank or pantry can take today. Some are short-term strategies to create a more dignified experience for food pantry clients: providing client choice, where individuals select their own food, or redesigning a waiting room with better seating and a designated greeter. Some are longer-term: increasing the supply of healthy food, offering job training programs, or connecting clients to other social services. And some are big picture: joining the fight for living wages and a stronger social safety net. These strategies are illustrated through inspiring success stories and backed up by scientific research. Throughout, readers will find a wealth of proven ideas to make their charitable food organizations more empathetic and more effective. As Martin writes, it takes more than food to end hunger. Picking up this insightful, lively book is a great first step.