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| Author | : Stefan Michel |
| Publisher | : |
| Total Pages | : 174 |
| Release | : 2021-08-30 |
| Genre | : |
| ISBN | : 9783907311004 |
Improve your marketing function with Stefan Michel and Lisa Duke's business-focused and practical approach, value-based tools, and their unique one-page visual marketing plan that's proven to help leverage your strategies for success.
| Author | : Rochelle Grayson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 386 |
| Release | : 2021-06-21 |
| Genre | : |
| ISBN | : 1119713269 |
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
| Author | : Paul Baines |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 404 |
| Release | : 2021-01-12 |
| Genre | : |
| ISBN | : 0198829256 |
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
| Author | : Harsh V. Verma |
| Publisher | : Pearson Education India |
| Total Pages | : 680 |
| Release | : 2012 |
| Genre | : Services industries |
| ISBN | : 9788131754474 |
| Author | : Krishnamacharyulu C. S. G. |
| Publisher | : Pearson Education India |
| Total Pages | : 612 |
| Release | : 2011-09 |
| Genre | : Marketing |
| ISBN | : 9788131732632 |
| Author | : Nedra Kline Weinreich |
| Publisher | : SAGE Publications |
| Total Pages | : 329 |
| Release | : 2010-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1452223122 |
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
| Author | : Judy Strauss |
| Publisher | : |
| Total Pages | : 448 |
| Release | : 2012 |
| Genre | : Internet marketing |
| ISBN | : 9780132806466 |
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
| Author | : Christine Ennew |
| Publisher | : Routledge |
| Total Pages | : 418 |
| Release | : 2007-01-18 |
| Genre | : Business & Economics |
| ISBN | : 1136403043 |
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
| Author | : PATON |
| Publisher | : McGraw Hill |
| Total Pages | : 577 |
| Release | : 2020-12-03 |
| Genre | : Business & Economics |
| ISBN | : 1526848236 |
EBOOK: Operations Management 2/e
| Author | : Jennifer Rowley |
| Publisher | : Routledge |
| Total Pages | : 245 |
| Release | : 2016-05-23 |
| Genre | : Business & Economics |
| ISBN | : 1317116771 |
The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.
