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Quantum Marketing

Quantum Marketing
Author: Raja Rajamannar
Publisher: HarperCollins Leadership
Total Pages: 241
Release: 2021-02-09
Genre: Business & Economics
ISBN: 1400224039

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Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.


Quantum Computing Since Democritus

Quantum Computing Since Democritus
Author: Scott Aaronson
Publisher: Cambridge University Press
Total Pages: 403
Release: 2013-03-14
Genre: Computers
ISBN: 0521199565

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Takes students and researchers on a tour through some of the deepest ideas of maths, computer science and physics.


Quantum Steampunk

Quantum Steampunk
Author: Nicole Yunger Halpern
Publisher: JHU Press
Total Pages: 305
Release: 2022-04-12
Genre: Science
ISBN: 1421443724

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"The science-fiction genre known as steampunk juxtaposes futuristic technologies with Victorian settings. This fantasy is becoming reality at the intersection of two scientific fields-twenty-first-century quantum physics and nineteenth-century thermodynamics, or the study of energy-in a discipline known as quantum steampunk"--


The Quantum Leap-- in Speed-to-market

The Quantum Leap-- in Speed-to-market
Author: John R. Costanza
Publisher: Irwin Professional Publishing
Total Pages: 352
Release: 1996
Genre: Business & Economics
ISBN: 9780962818219

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Summary of Raja Rajamannar's Quantum Marketing

Summary of Raja Rajamannar's Quantum Marketing
Author: Milkyway Media
Publisher: Milkyway Media
Total Pages: 27
Release: 2023-11-17
Genre: Study Aids
ISBN:

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Buy now to get the main key ideas from Raja Rajamannar's Quantum Marketing Mastercard CMO Raja Rajamannar traces the history of marketing, from its earliest forms to its future, in Quantum Marketing (2022). He introduces a new marketing paradigm that leverages technology and data to create highly personalized strategies. Rajamannar delves into the ethical implications of data collection and usage, as well as numerous emerging technologies and how they might be harnessed for efficient marketing.


Quantum Profiles

Quantum Profiles
Author: Jeremy Bernstein
Publisher:
Total Pages: 178
Release: 1991
Genre: Science
ISBN: 9780691087252

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Profiles and conversations of three physicists invoking the tremendous intellectual excitement of the world of modern physics, especially the quantum revolution.


Marketing Rebellion

Marketing Rebellion
Author: Mark W. Schaefer
Publisher:
Total Pages: 320
Release: 2019-02
Genre: Business & Economics
ISBN: 9780578419862

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Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results


The Quantum Leap Strategy

The Quantum Leap Strategy
Author: Price Pritchett
Publisher: Pritchett & Hull Associates, Incorporated
Total Pages: 37
Release: 1991
Genre: Motivation (Psychology).
ISBN: 9780944002087

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Price Pritchett, the best-selling change management author, further explains the unconventional set of behaviors that will bring you breakthrough performance, including how to: make quantum leaps in productivity, quality and overall performance; capture the magic of paradigm shifts; bring out tremendous hidden potential.


Evolution and Applications of Quantum Computing

Evolution and Applications of Quantum Computing
Author: Sachi Nandan Mohanty
Publisher: John Wiley & Sons
Total Pages: 356
Release: 2023-06-05
Genre: Computers
ISBN: 111990515X

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EVOLUTION and APPLICATIONS of QUANTUM COMPUTING The book is about the Quantum Model replacing traditional computing’s classical model and gives a state-of-the-art technical overview of the current efforts to develop quantum computing and applications for Industry 4.0. A holistic approach to the revolutionary world of quantum computing is presented in this book, which reveals valuable insights into this rapidly emerging technology. The book reflects the dependence of quantum computing on the physical phenomenon of superposition, entanglement, teleportation, and interference to simplify difficult mathematical problems which would have otherwise taken years to derive a definite solution for. An amalgamation of the information provided in the multiple chapters will elucidate the revolutionary and riveting research being carried out in the brand-new domain encompassing quantum computation, quantum information and quantum mechanics. Each chapter gives a concise introduction to the topic. The book comprises 18 chapters and describes the pioneering work on the interaction between artificial intelligence, machine learning, and quantum computing along with their applications and potential role in the world of big data. Subjects include: Combinational circuits called the quantum multiplexer with secured quantum gate (CSWAP); Detecting malicious emails and URLs by using quantum text mining algorithms to distinguish between phishing and benign sites; Quantum data traffic analysis for intrusion detection systems; Applications of quantum computation in banking, netnomy and vehicular ad-hoc networks, virtual reality in the education of autistic children, identifying bacterial diseases and accelerating drug discovery; The critical domain of traditional classical cryptography and quantum cryptography. Audience The book will be very useful for researchers in computer science, artificial intelligence and quantum physics as well as students who want to understand the history of quantum computing along with its applications and have a technical state-of-the-art overview.


Cryptography Apocalypse

Cryptography Apocalypse
Author: Roger A. Grimes
Publisher: John Wiley & Sons
Total Pages: 222
Release: 2019-10-15
Genre: Computers
ISBN: 1119618223

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Will your organization be protected the day a quantum computer breaks encryption on the internet? Computer encryption is vital for protecting users, data, and infrastructure in the digital age. Using traditional computing, even common desktop encryption could take decades for specialized ‘crackers’ to break and government and infrastructure-grade encryption would take billions of times longer. In light of these facts, it may seem that today’s computer cryptography is a rock-solid way to safeguard everything from online passwords to the backbone of the entire internet. Unfortunately, many current cryptographic methods will soon be obsolete. In 2016, the National Institute of Standards and Technology (NIST) predicted that quantum computers will soon be able to break the most popular forms of public key cryptography. The encryption technologies we rely on every day—HTTPS, TLS, WiFi protection, VPNs, cryptocurrencies, PKI, digital certificates, smartcards, and most two-factor authentication—will be virtually useless. . . unless you prepare. Cryptography Apocalypse is a crucial resource for every IT and InfoSec professional for preparing for the coming quantum-computing revolution. Post-quantum crypto algorithms are already a reality, but implementation will take significant time and computing power. This practical guide helps IT leaders and implementers make the appropriate decisions today to meet the challenges of tomorrow. This important book: Gives a simple quantum mechanics primer Explains how quantum computing will break current cryptography Offers practical advice for preparing for a post-quantum world Presents the latest information on new cryptographic methods Describes the appropriate steps leaders must take to implement existing solutions to guard against quantum-computer security threats Cryptography Apocalypse: Preparing for the Day When Quantum Computing Breaks Today's Crypto is a must-have guide for anyone in the InfoSec world who needs to know if their security is ready for the day crypto break and how to fix it.