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| Author | : James E. Grunig |
| Publisher | : Routledge |
| Total Pages | : 240 |
| Release | : 2016-12-14 |
| Genre | : Business & Economics |
| ISBN | : 1136696296 |
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
| Author | : Larissa A. Grunig |
| Publisher | : Routledge |
| Total Pages | : 284 |
| Release | : 2020-07-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000149013 |
The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.
| Author | : Larissa A. Grunig |
| Publisher | : Routledge |
| Total Pages | : 264 |
| Release | : 2014-06-03 |
| Genre | : Business & Economics |
| ISBN | : 1136695389 |
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.
| Author | : |
| Publisher | : |
| Total Pages | : 256 |
| Release | : 1989 |
| Genre | : Public relations |
| ISBN | : |
| Author | : Don W. Stacks |
| Publisher | : Guilford Publications |
| Total Pages | : 417 |
| Release | : 2016-11-23 |
| Genre | : Business & Economics |
| ISBN | : 146252270X |
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
| Author | : Donald W. Jugenheimer |
| Publisher | : M.E. Sharpe |
| Total Pages | : 378 |
| Release | : 2014-02-04 |
| Genre | : Business & Economics |
| ISBN | : 0765636085 |
Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
| Author | : Don W. Stacks |
| Publisher | : Business Expert Press |
| Total Pages | : 242 |
| Release | : 2010-07-06 |
| Genre | : Business & Economics |
| ISBN | : 1606491024 |
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
| Author | : Primary Research Group |
| Publisher | : Primary Research Group Inc |
| Total Pages | : 129 |
| Release | : 2014 |
| Genre | : Education |
| ISBN | : 1574402838 |
This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?
| Author | : James E. Grunig |
| Publisher | : |
| Total Pages | : 232 |
| Release | : 1991 |
| Genre | : Public relations |
| ISBN | : |
| Author | : Larissa A. Grunig |
| Publisher | : Routledge |
| Total Pages | : 280 |
| Release | : 2020-07-24 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000105806 |
The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.
