Public Relations In Asia Pacific PDF Download
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Author | : Mary M. Devereux |
Publisher | : John Wiley & Sons |
Total Pages | : 241 |
Release | : 2011-12-08 |
Genre | : Business & Economics |
ISBN | : 1118179366 |
Download Public Relations in Asia Pacific Book in PDF, ePub and Kindle
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Author | : University of Canberra. Division of Communication and Education |
Publisher | : |
Total Pages | : |
Release | : 1999 |
Genre | : |
ISBN | : |
Download Asia pacific public relations journal Book in PDF, ePub and Kindle
This journal publishes original papers on public relations and related areas.
Author | : Krishnamurthy Sriramesh |
Publisher | : Cengage Learning |
Total Pages | : 368 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : |
Download Public Relations in Asia Book in PDF, ePub and Kindle
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
Author | : Jim Macnamara |
Publisher | : Archipelago Press (SG) |
Total Pages | : 292 |
Release | : 1992-01-01 |
Genre | : Public relations |
ISBN | : 9780958753722 |
Download The Asia Pacific Public Relations Handbook Book in PDF, ePub and Kindle
Author | : T. Morris |
Publisher | : Springer |
Total Pages | : 225 |
Release | : 2007-10-25 |
Genre | : Business & Economics |
ISBN | : 0230583458 |
Download Public Relations for Asia Book in PDF, ePub and Kindle
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2001* |
Genre | : Public relations |
ISBN | : |
Download Image 2001 Book in PDF, ePub and Kindle
Author | : |
Publisher | : |
Total Pages | : 153 |
Release | : 2012 |
Genre | : Advertising |
ISBN | : 9781442555495 |
Download Strategic Communication Book in PDF, ePub and Kindle
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, and supported by an instructor's manual, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 176 |
Release | : 2014-04-24 |
Genre | : Business & Economics |
ISBN | : 1137398159 |
Download Asian Perspectives on the Development of Public Relations Book in PDF, ePub and Kindle
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Author | : David L. James |
Publisher | : Kodansha |
Total Pages | : 344 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : |
Download The Executive Guide to Asia-Pacific Communications Book in PDF, ePub and Kindle
A top international business consultant's guide to making--and keeping--Asia-Pacific connections. James helps entrepreneurs to assess their communications needs, avoid the pitfalls of International Communications Disorder, and develop ways to communicate with these key business cultures to maintain and expand business. Includes newly opened Vietnam.
Author | : Kara Alaimo |
Publisher | : Routledge |
Total Pages | : 388 |
Release | : 2020-12-29 |
Genre | : Language Arts & Disciplines |
ISBN | : 0429581858 |
Download Pitch, Tweet, or Engage on the Street Book in PDF, ePub and Kindle
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.