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Professional Secrets of Advertising Photography

Professional Secrets of Advertising Photography
Author: Paul Markow
Publisher: Amherst Media, Inc
Total Pages: 0
Release: 1998-12
Genre: Advertising photography
ISBN: 9780936262796

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Learn the secrets of professional advertising photography, from getting the job to producing the high-impact, top quality work your clients demand. Covers not only the creative, production and technical aspects of advertising photography but also provides much information on building a portfolio and a reliable customer base. Over 50 b&w and colour photos.


Secrets of Great Portrait Photography

Secrets of Great Portrait Photography
Author: Brian Smith
Publisher: New Riders
Total Pages: 769
Release: 2012-09-26
Genre: Photography
ISBN: 0132867729

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In this sexy, bold book, Pulitzer-Prize winning photographer Brian Smith tells the stories behind the photos and lessons learned in 30 years of photographing celebrities and people from all walks of life. Smith’s long list of famous and infamous subjects includes pro basketball players Dwayne Wade and Shaquille O’Neal; billionaires Bill Gates, Richard Branson, and Donald Trump; tennis stars Serena and Venus Williams; actors Anne Hathaway, Antonio Banderas, Christopher Walken, Taye Diggs, Jane Krakowski, and William H. Macy; and many more. You’ll get the inside scoop on what goes on at a celebrity photo shoot in this gorgeous guide to making professional portraits. Smith has mastered how to make a meaningful portrait on a magazine’s budget and on a celebrity’s schedule, which can sometimes be 15 minutes or less. Smith reveals his tips on connecting with people, finding the perfect location, telling a great story through portraiture, getting the ideal pose, capturing emotion and gestures, arranging unique group shots, and lighting the scene just right. You might not be photographing the rich and famous, but after reading Smith’s tell-all guide, you’ll know how to give everyone who makes their way in front of your camera the star treatment.


Professional Advertising Photography

Professional Advertising Photography
Author: Dave Saunders
Publisher: Trafalgar Square
Total Pages: 160
Release: 1988
Genre: Advertising
ISBN: 9781853910135

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The Business of Fine Art Photography

The Business of Fine Art Photography
Author: Thomas Werner
Publisher: Taylor & Francis
Total Pages: 380
Release: 2022-11-11
Genre: Photography
ISBN: 1000182568

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This guide for aspiring and exhibiting photographers alike combines practice and concept to provide a roadmap to navigating, and succeeding in, the fine art photography marketplace locally, domestically, and internationally. Join former New York gallery owner, international curator, and fine art photographer Thomas Werner as he shares his experiences and insights from leading curators, gallerists, collectors, auctioneers, exhibiting photographic artists, and more. Learn how to identify realistic goals, maximize results, work with galleries and museums, write grants, develop strong nuanced imagery, and build a professional practice in a continually evolving field. Featuring dozens of photographs from international practitioners, and a robust set of resources, this book will ensure you have the tools to give you the opportunity for success in any marketplace. Whether you are a student, aspiring photographic or video artist, or a photographer changing careers, The Business of Fine Art Photography is your guide to starting and growing your own practice.


Photography Business Secrets

Photography Business Secrets
Author: Lara White
Publisher: John Wiley & Sons
Total Pages: 31
Release: 2013-03-12
Genre: Photography
ISBN: 1118674626

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Give your photography business an edge with these professional insights There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more. Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing Provides proven tips for building a successful photography business Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in today's economy.


Professional Secrets of Wedding Photography

Professional Secrets of Wedding Photography
Author: Douglas Allen Box
Publisher: Amherst Media, Inc
Total Pages: 0
Release: 2003
Genre: Photography
ISBN: 9781584280873

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Wedding photography is probably the largest market in professional photography. Professional Secrets of Wedding Photography gives readers the skills they need to take wedding photographs that couples will cherish forever. Working with clients before the ceremony, planning a shot list, posing the wedding party, and organizing for efficiency are all covered. Tips for working unobtrusively during the ceremony, posing the couple together and separately, and location selection for outdoor shots are provided. Lighting diagrams and technical notes are included for every image. Additional information on marketing, proof presentation, and wedding albums rounds out this practical volume.


The Business of Commercial Photography

The Business of Commercial Photography
Author: Ira Wexler
Publisher: Amphoto
Total Pages: 200
Release: 1997
Genre: Business & Economics
ISBN:

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The Business of Commercial Photography tells you everything you need to know about starting a successful commercial photography studio or making your studio more profitable. In this comprehensive career guide, professional photographer Ira Wexler addresses fundamental business issues and discusses important market concerns. In the second half of the book, 30 leading, international commercial photographers share the secrets of their success in revealing profiles.


Making Money From Photography:

Making Money From Photography:
Author: SJ Cutter
Publisher: SJ Cutter
Total Pages: 156
Release: 2023-01-01
Genre: Business & Economics
ISBN:

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Could You Be Making Money With Photography? Right now, if you are: * A photographer struggling to attract well-paying clients? * Unsure how to start a full-time photography business? * Unsure how to price work? * Unsure which areas of photography pay best? * Lacking confidence and legitimacy as a professional/freelancer? * Working too many hours? * Struggling to balance your work, family and social lives? You need to read on.... There are key business secrets to ALL businesses. These secrets are the difference between wondering about business success and actually succeeding for yourself. In my book, I share mine: The secrets of making money with photography. Armed with the knowledge I share, you'll become a confident freelancer. You'll be able to start a successful photography business and get paid what you're worth. You'll work smarter too. You'll be a top 10% earner in the country you live and have spare time for other things. My secrets show you how. Contents: Split into 3 core chapters, my book holds honest, realistic and easily actionable secrets I've used as a successful photographer since 2007. CHAPTER 1 - Eight key principles are outlines relating to photography and making money. They formulate a business mindset. This chapter is available for free as a sample here. CHAPTER 2 - I take the business mindset and attach it to the business of photography. Here, I want my readers to understand realistic markets and something I refer to as a 'business cycle'. I set out strategies focused entirely on customers/clients, how to find them, keep them and bring them back. No expensive advertising or social media successes required! CHAPTER 3 - I share precise secrets, tips and tricks about the areas of photography I've worked in and made my money from. Key Learning: * Getting paid what you're worth and become a top 10% earner where you live. * Feeling legitimate as a full-time professional. * Knowing what to shoot. * Knowing how and when to say no. * Confidence in all business activities from pricing to talking about what you do. * Understanding how important a functioning business cycle is. * Shooting styles and techniques to feed your business cycle. * Communication styles and techniques to feed your business cycle. * Specific marketing tips and tricks for landing certain types of work. Are you ready to start marking money from photography? Everything shared in this book is broad and comprehensive. Nothing requires invisible prerequisites. Everything is honest, realistic and universally actionable to almost anyone. Importantly, using the secrets in my book, being a top 10% earner where you live is realistic and achievable. It's also in line with the honest, realistic ethos of my book (I'm not a millionaire, not many people are and I'm not selling that kind of nonsense). Being a top 10% earner means making a great living to almost anyone and I show you how to achieve it. I can't wait for you to get started!


Dog Breeder's Professional Secrets

Dog Breeder's Professional Secrets
Author: SYLVIA. SMART
Publisher: Dogwise Publishing
Total Pages: 195
Release: 2008-08
Genre: Pets
ISBN: 1617810193

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Becoming a dog breeder is a significant undertaking. And there is so much more you need to know to be a successful breeder beyond just knowing how to whelp and raise puppies. Dog Breeders Professional Secrets tells you what it takes to be a successful and ethical dog breeder. Topics include networking, financial matters, acquiring breeding stock, kennel design, and many more. Sylvia Smart shares her real-life experiences (both good and bad) and explores dozens of issues that a prospective breeder must consider to build a high quality dog breeding business. This is a practical, educational book with a focus on doing things professionally, with lots of planning and forethought. And you'll learn how to be financially successful in your chosen profession all the while knowing that you have done it "the right way."What reviewers are saying ... THE MIDWEST BOOK REVIEW"There are tricks of every trade, including Dog Breeding. "Dog Breeders Professional Secrets: Ethical Breeding Practices" is a guide for potential dog breeders who want to get into the business and avoid breaking the industry taboos. A step by step guide to getting started, handling the business side of the trade, networking, and other vital elements one would need to get started and stay ethical in an industry where falling off the path is so easy. "Dog Breeders Professional Secrets" is enhanced with resource list, indexes, and more, making an absolute must for would be dog breeders." James A. Cox.