Principles Of Integrated Marketing Communications PDF Download
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| Author | : Lawrence Ang |
| Publisher | : Cambridge University Press |
| Total Pages | : 529 |
| Release | : 2021-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1108571514 |
Download Principles of Integrated Marketing Communications Book in PDF, ePub and Kindle
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.
| Author | : Lawrence Ang |
| Publisher | : Cambridge University Press |
| Total Pages | : 529 |
| Release | : 2021-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1108703119 |
Download Principles of Integrated Marketing Communications Book in PDF, ePub and Kindle
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling.
| Author | : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor |
| Publisher | : Penerbit USM |
| Total Pages | : 324 |
| Release | : 2022-10-18 |
| Genre | : Business & Economics |
| ISBN | : 9674615334 |
Download Principles of Integrated Marketing Communications: A Malaysia Casebook Book in PDF, ePub and Kindle
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
| Author | : Lawrence Ang |
| Publisher | : Cambridge University Press |
| Total Pages | : 415 |
| Release | : 2014-01-02 |
| Genre | : Business & Economics |
| ISBN | : 1107649188 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques.
| Author | : THOMAS R.. SMITH FLYNN (JAMES R.. EARNHEARDT, ADAM C.) |
| Publisher | : |
| Total Pages | : |
| Release | : 2019-12-20 |
| Genre | : |
| ISBN | : 9781524943820 |
Download Integrated Marketing Communication Book in PDF, ePub and Kindle
| Author | : Sandra Moriarty |
| Publisher | : Pearson Higher Ed |
| Total Pages | : 666 |
| Release | : 2018-10-24 |
| Genre | : Business & Economics |
| ISBN | : 1292262141 |
Download Advertising & IMC: Principles and Practice, Global Edition Book in PDF, ePub and Kindle
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.
| Author | : Tom Duncan |
| Publisher | : Irwin/McGraw-Hill |
| Total Pages | : 774 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780072537741 |
Download Principles of Advertising & IMC Book in PDF, ePub and Kindle
Principles of Advertising and IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan's text presents the new ways companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent. Principles of Advertising and IMC provides students with a basic understanding of all the major marketing communication functions, the major media alternatives, and the processes for integrating these activities in the most effective and efficient way in order to develop long-term, profitable customer relationships that build brands and create brand equity. Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the Principles of Advertising course.
| Author | : Richard J. Varey |
| Publisher | : Psychology Press |
| Total Pages | : 418 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 041523039X |
Download Marketing Communication Book in PDF, ePub and Kindle
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
| Author | : Philip J. Kitchen |
| Publisher | : Springer Nature |
| Total Pages | : 379 |
| Release | : 2022-01-03 |
| Genre | : Business & Economics |
| ISBN | : 3030764168 |
Download Integrated Marketing Communications Book in PDF, ePub and Kindle
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.
| Author | : Larry Percy |
| Publisher | : Routledge |
| Total Pages | : 335 |
| Release | : 2014-06-27 |
| Genre | : Business & Economics |
| ISBN | : 1136776206 |
Download Strategic Integrated Marketing Communications Book in PDF, ePub and Kindle
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
