Pricing Strategy PDF Download
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Author | : Tim J. Smith |
Publisher | : Thomson South-Western |
Total Pages | : 318 |
Release | : 2012 |
Genre | : Pricing |
ISBN | : 9781111571290 |
Download Pricing Strategy Book in PDF, ePub and Kindle
Learn how to make pricing decisions that will maximize a firm’s profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder’s importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book’s balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
Author | : Robert M. Schindler |
Publisher | : SAGE |
Total Pages | : 417 |
Release | : 2011-10-11 |
Genre | : Business & Economics |
ISBN | : 1412964741 |
Download Pricing Strategies Book in PDF, ePub and Kindle
"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.
Author | : Dan S. Kennedy |
Publisher | : Entrepreneur Press |
Total Pages | : 266 |
Release | : 2011-04-18 |
Genre | : Business & Economics |
ISBN | : 1599184001 |
Download No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity Book in PDF, ePub and Kindle
Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity. Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible. Reveals: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind "FREE" How to win price wars with competitors Why price cutting isn't the cure for the recession and what is Book jacket.
Author | : Jack E. Miller |
Publisher | : |
Total Pages | : 196 |
Release | : 1980 |
Genre | : Business & Economics |
ISBN | : |
Download Menu Pricing and Strategy Book in PDF, ePub and Kindle
Abstract: Two ingredients in operating a successful commercial restaurant are pricing and marketing the wares. Students and restaurant operators will find the basic information needed on these aspects of the business. Menu presentation covers layout, special features, customer considerations, price changing and general strategies. Pricing methods include copying other operations (not very safe); factor system (raw food cost x pricing factor); prime cost (useful in cafeterias); and actual pricing (includes profit on every item). These practical suggestions are supported by pricing theories. Sample menus illustrate various approaches to luring customers--children's specials, luscious libations, dreamy desserts, and individuality themes. Accuracy in menus is reulated by government guidelines; California law is presented as an example of stringent protection against menu misrepresentation.
Author | : Andreas Hinterhuber |
Publisher | : Routledge |
Total Pages | : 165 |
Release | : 2019-07-31 |
Genre | : Business & Economics |
ISBN | : 042982291X |
Download Pricing Strategy Implementation Book in PDF, ePub and Kindle
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into superior results insights from current academic research on driving profits via pricing strategy implementation examples on how to deal with digital transformation in the context of pricing tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management.
Author | : Tim J. Smith |
Publisher | : John Wiley & Sons |
Total Pages | : 212 |
Release | : 2016-07-25 |
Genre | : Business & Economics |
ISBN | : 1119183197 |
Download Pricing Done Right Book in PDF, ePub and Kindle
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made—but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process.
Author | : Brent R. Grover |
Publisher | : Natl Assn Wholesale-Distr |
Total Pages | : 252 |
Release | : 2009 |
Genre | : Physical distribution of goods |
ISBN | : 9781934014158 |
Download Strategic Pricing for Distributors: Tools and Rules for Building Higher Margins Book in PDF, ePub and Kindle
Author | : Stephen J. Skripak |
Publisher | : |
Total Pages | : 442 |
Release | : 2016-07-29 |
Genre | : |
ISBN | : 9780997920116 |
Download Fundamentals of Business (black and White) Book in PDF, ePub and Kindle
(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.
Author | : Paul Hunt |
Publisher | : iUniverse |
Total Pages | : 213 |
Release | : 2013-04-02 |
Genre | : Business & Economics |
ISBN | : 1475980388 |
Download World Class Pricing Book in PDF, ePub and Kindle
WORLD CLASS PRICING is the indispensable roadmap to take your pricing organization from its' current class to World Class. It is built upon the 5 Levels of World Class Pricing – what has become the industry standard for tackling pricing improvement amongst pricing professionals. The approach to pricing improvement shared in this book has been successfully applied by many of the worlds’ leading companies including Exxon Mobil, GE, Michelin and J&J, among a host of others. It provides a positive vision of each step that needs to be taken on the journey to pricing improvement. Whether stuck firefighting at Level 1, cost-based pricing at Level 2, utilizing value-based pricing at Level 3, applying optimization at Level 4, or on the brink of achieving World Class at Level 5, this book has something for you.
Author | : Michael V. Marn |
Publisher | : John Wiley & Sons |
Total Pages | : 306 |
Release | : 2004-04-12 |
Genre | : Business & Economics |
ISBN | : 0471690023 |
Download The Price Advantage Book in PDF, ePub and Kindle
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.