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Beginner's Guide to Writing Powerful Press Releases

Beginner's Guide to Writing Powerful Press Releases
Author: Mickie Kennedy
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2014-10-12
Genre: Economics
ISBN: 9781502812360

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Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases.


Press Release Secrets

Press Release Secrets
Author: Alun Hill
Publisher: Createspace Independent Publishing Platform
Total Pages: 60
Release: 2016-02-26
Genre:
ISBN: 9781530264674

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As a journalist, I personally receive over a thousand press releases in my email each day. See what we want in a press release! 3 x bonuses Included: 1) The most perfect, best working, press release template in the world! This 100% effective guaranteed-to-work-every-time press release template - if you follow this template, your success is assured, every time! 2) My personal rolodex of press release sites you can use! Use the sites to get your press release into the hands of the journalists. 3) My personal, effective, Press Release Cheat Sheet! Make sure every press release you send is perfect - every time. This book is based on my best selling, $299, video training course - and is written in my friendly, easy to follow, style! Every time you see a company being mentioned or interviewed on TV, on radio or in a newspaper or magazine, it started with a press release. Every time. And that could be you and your company being featured. Whatever the size of your company - journalists WANT your story. It keeps us journalists in a job, after all! You can get massive amounts of publicity, on TV, radio in newspapers and magazines and online, for free or for a few pennies. Much cheaper than buying adverts. And much more trusted by your potential customers of course! As a journalist, I personally receive over a thousand press releases in my email each day. Yes, I know that sounds impossible, but it's a side effect of being a reasonably well known journalist! Over 95% of them don't get read, though! The headline doesn't appeal to me / isn't relevant to me / doesn't attract me / doesn't make sense. (Sometimes a combination of all four!) Another 4% get opened and binned within seconds. About 5 (that's a half of one per cent!) a day get followed up. I will only use and publish one or two of these (on TV, radio, online). But I miss some good stories, because the release is written all wrong. This course shows you what to do right. You can use press releases the way I show you and be very successful indeed. What Are You Going To Get From This Book? Learn how to Issue successful press releases, over and over again. Learn what to add - and what not to! See what goes into getting a press release published - on TV, radio or in the press. Using the included template, easily and quickly create a press release about your company or product. Using the included checklist, make 100% sure that your press release is perfect.


The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today

The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today
Author: Pete Williams
Publisher: Preneur Marketing
Total Pages: 68
Release: 2011-06-23
Genre: Business & Economics
ISBN:

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Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?Well, The Ultimate Press Release Swipe File is the solution.Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.Just sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.It's just like having your own publicist on retainer feeding you new story ideas every day.


Getting Free Publicity

Getting Free Publicity
Author: Pam Austin
Publisher: How To Books Ltd
Total Pages: 132
Release: 2004
Genre: Advertising
ISBN: 9781857039726

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If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies


88 Essential Secrets

88 Essential Secrets
Author: Shirley Taylor
Publisher: Marshall Cavendish International Asia Pte Ltd
Total Pages: 402
Release: 2012-06-15
Genre: Education
ISBN: 9814382647

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88 Essential Secrets is packed with many great ideas and insights to help you succeed at work, and written by experts who research, speak and train on all aspects of personal and career development.How can I become an even greater leader? How can I further build my brand and my business? How can I speak with more confidence and credibility? How can I increase my focus on my goals? How can I build even stronger relationships? How can I deliver a pitch that really packs a punch? You’ll find answers to all these questions and many more inside this book — from mastering influential networking to writing effective emails, from increasing productivity to improving your professional image, and from improving decision making and creative thinking to increasing success with social media.


SEO Secrets: Escape the Matrix of Digital Obscurity

SEO Secrets: Escape the Matrix of Digital Obscurity
Author: Trey Carmichael
Publisher: Hephaestus Global
Total Pages: 67
Release:
Genre: Business & Economics
ISBN:

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Ever felt like you're lost in a digital desert, crying out for visibility amidst a sea of competitors? You're not alone. In this ground-breaking guide, Carmichael and Swanson unravel the mystifying web of SEO and lead you to the oasis of online success. This isn't your run-of-the-mill SEO guide, regurgitating the same old advice. Oh no, this is the Red Pill, offering a profound awakening to the limitless potential of SEO done right. With wit, wisdom, and a sprinkle of Matrix references, the authors demystify complex SEO strategies, making them accessible to everyone, from neo-entrepreneurs to seasoned business owners. You'll dive deep into the intricacies of on-page and off-page optimization, learn the art of leveraging social media and YouTube for SEO, and discover advanced techniques like Broken Link Building and Podcast Guesting. But that's not all. Carmichael and Swanson extend beyond the tactical, delving into the strategic layers of SEO. You'll learn to craft compelling content strategies, harness the power of Google Analytics, and even explore how writing a book can supercharge your SEO authority. SEO Secrets is more than just a book; it's a digital compass guiding you out of the wilderness of obscurity and into the promised land of high rankings and online success. It's time to escape the matrix and embark on a journey to the top of the SERPs. Are you ready to uncover the secrets of SEO? Plug in, power up, and let's get optimizing!


Million Dollar Press Releases

Million Dollar Press Releases
Author: Robert D. Smith, Sr.
Publisher: robert smith
Total Pages: 126
Release: 2006
Genre: Business & Economics
ISBN: 9781599713878

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Discover amazing strategies on how to attract more new customers using free publicity from a guy who's been there and done it.


Free Publicity

Free Publicity
Author: Jeff Crilley
Publisher: Brown Books
Total Pages: 132
Release: 2002-12
Genre: Business & Economics
ISBN: 9780972647403

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Finally, a working journalist shares the secrets of getting covered on the news! Whether you have a non-profit agency, whether you're a small business owner, an individual who wants coverage, or a PR pro, you'll learn the stuff that only those inside a newsroom know. Book jacket.


Dirty Secrets

Dirty Secrets
Author: Richard Murphy
Publisher: Verso Books
Total Pages: 150
Release: 2017-03-21
Genre: Political Science
ISBN: 1786631695

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What happens when the rich are allowed to hide their money in tax havens, and what we should do about it The Panama Papers were a reminder of how the superrich are allowed to hide their wealth from the rest of us. Dirty Secrets uncovers the extent of the corruption behind this crisis and shows what needs to be done in the face of this unregulated spread of rampant greed. Tax havens, we are often told, are part of the global architecture of capitalism, providing a freedom from regulation necessary to make markets work. In this book, leading authority Richard Murphy uncovers the truth behind this lie. The fact of the matter is that this increasingly popular practice threatens the foundations of democracy, sowing mistrust and creating a regime based upon opacity. As Murphy shows, how we manage our economy is a political decision, and one that can be changed. Dirty Secrets proposes ways to regulate tax havens and what the world might look like without them.


State Secrets

State Secrets
Author: Bryan Clough
Publisher: Hideaway Publications Ltd
Total Pages: 304
Release: 2005
Genre: Great Britain
ISBN: 9780952547730

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Following the release of MI5 files into the National Archives, the author re-examines the notorious case of espionage when potentially damaging correspondence between Churchill and Roosevelt was leaked.