Presidential Campaign Communication PDF Download
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Author | : Judith S. Trent |
Publisher | : Rowman & Littlefield |
Total Pages | : 452 |
Release | : 2008 |
Genre | : Political Science |
ISBN | : 9780742553033 |
Download Political Campaign Communication Book in PDF, ePub and Kindle
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Author | : Craig Allen Smith |
Publisher | : Polity |
Total Pages | : 289 |
Release | : 2010-03-15 |
Genre | : Political Science |
ISBN | : 0745646093 |
Download Presidential Campaign Communication Book in PDF, ePub and Kindle
Major textbook introduction to the ways that the people of the US use the process of human communication to select their Presidents. Looks at the function and effects of talk about American presidential politics in everyday life.
Author | : Robert E. Denton |
Publisher | : Rowman & Littlefield |
Total Pages | : 443 |
Release | : 2017-06-14 |
Genre | : Language Arts & Disciplines |
ISBN | : 1498530036 |
Download Political Campaign Communication Book in PDF, ePub and Kindle
Political Campaign Communication: Theory, Method, and Practice brings a diversity of issues, topics, and events on political campaign communication around the concepts of theory, method and practice. The volume contains studies of political campaign communication utilizing a wide range of empirical, rhetorical, content analyses and social science methodologies as well as a variety of foci on the practice of political campaign communication with studies on the communication dimensions and elements of political campaigns. It reflects the growing depth, breadth, and maturity of the discipline and provides insight into a variety of topics related to political campaign communication.
Author | : Judith S. Trent |
Publisher | : Rowman & Littlefield Publishers |
Total Pages | : 460 |
Release | : 2011-08-16 |
Genre | : Political Science |
ISBN | : 144220673X |
Download Political Campaign Communication Book in PDF, ePub and Kindle
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Author | : Craig Smith |
Publisher | : Polity |
Total Pages | : 0 |
Release | : 2015-02-16 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780745680224 |
Download Presidential Campaign Communication Book in PDF, ePub and Kindle
The second edition of Presidential Campaign Communication is designed to help readers understand and appreciate how the people of the United States use human communication to select their presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships, redefining communities, and shaping public identities and priorities. Fully revised and updated throughout, the book’s twelve chapters build on its original argument and examples to highlight four key themes: Presidential campaigns are communication Ð evolving constitutional requirements and the Digital Age create a rhetorical puzzle for aspiring presidents. Campaigning is a quest and each stage invites new strategies and metrics. The varied impact of modes of presidential campaign communication - Laws and rules, speeches, debates, advertising, news reports, social media and entertainment are all means of influencing public debate and electoral preferences. They provide differing ways to reshape political images and perceptions during the evolving campaign. Citizens, campaigners and reporters bring unique agendas to the campaign Ð this ‘trialogue’ of dynamic interactions constitutes communities and contests issues, images and resources. The changing dynamics of the US electorate - Americans have sorted themselves into increasingly like-minded communities which complicates the quest for consensus, resulting in a multiplicity of opinions rather than a strong majority voice. Written with verve and clarity, and richly illustrated with 45 case studies and detailed analysis of the 2012 campaign, the second edition of Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.
Author | : Larry Powell |
Publisher | : Routledge |
Total Pages | : 481 |
Release | : 2017-12-06 |
Genre | : Language Arts & Disciplines |
ISBN | : 1351965867 |
Download Political Campaign Communication Book in PDF, ePub and Kindle
Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.
Author | : Robert E. Denton |
Publisher | : Rowman & Littlefield |
Total Pages | : 271 |
Release | : 2021-06-10 |
Genre | : Language Arts & Disciplines |
ISBN | : 153815630X |
Download The 2020 Presidential Campaign Book in PDF, ePub and Kindle
As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media, and news coverage of the campaign. The second section includes two unique perspectives on political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns, and the overall election.
Author | : Robert E. Denton Jr |
Publisher | : Springer |
Total Pages | : 342 |
Release | : 2017-07-21 |
Genre | : Political Science |
ISBN | : 3319525999 |
Download The 2016 US Presidential Campaign Book in PDF, ePub and Kindle
This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.
Author | : Robert E. Denton |
Publisher | : Rowman & Littlefield |
Total Pages | : 219 |
Release | : 2021-10-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1793654417 |
Download Studies of Communication in the 2020 Presidential Campaign Book in PDF, ePub and Kindle
Studies of Communication in the 2020 Presidential Campaign explores a wide range of communication elements, themes, and topics of the 2020 presidential election. The introduction provides a brief snapshot summarizing the role of more traditional elements of campaign communication as well as the newer elements of social media and journalistic practices that transformed the political landscape in 2020. Each chapter serves as a stand-alone study focusing on the role and function of communication within the context of the chapter topics and the 2020 election.
Author | : Brian T. Kaylor |
Publisher | : Lexington Books |
Total Pages | : 266 |
Release | : 2010-12-28 |
Genre | : Political Science |
ISBN | : 073914880X |
Download Presidential Campaign Rhetoric in an Age of Confessional Politics Book in PDF, ePub and Kindle
When a Bible-quoting Sunday School teacher, Jimmy Carter, won the 1976 presidential election, it marked the start of a new era of presidential campaign discourse. The successful candidates since then have followed Carter's lead in publicly testifying about their personal religious beliefs and invoking God to justify their public policy positions and their political visions. With this new confessional political style, the candidates have repudiated the former perspective of a civil-religious contract that kept political leaders from being too religious and religious leaders from being too political. Presidential Campaign Rhetoric in the Age of Confessional Politics analyzes the religious-political discourse used by presidential nominees from 1976-2008, and then describes key characteristics of their confessional rhetoric that represent a substantial shift from the tenets of the civil-religious contract. This new confessional political style is characterized by religious-political rhetoric that is testimonial, partisan, sectarian, and liturgical in nature. In order to understand why candidates have radically adjusted their God talk on the campaign trail, important religious-political shifts in American society since the 1950s are examined, which demonstrate the rhetorical demands evangelical religious leaders have placed upon our would-be national leaders. Brian T. Kaylor utilizes Michel Foucault's work on the confession_with theoretical adjustments_to critique the significant problems of the confessional political era. With clear analyses and unsettling relevance, Kaylor's critique of contemporary political discourse will rouse the interest and concern of engaged citizens everywhere.