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Obama's Race

Obama's Race
Author: Michael Tesler
Publisher: University of Chicago Press
Total Pages: 209
Release: 2010-11-15
Genre: Biography & Autobiography
ISBN: 0226793834

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Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture. The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.


The Obama Victory

The Obama Victory
Author: Kate Kenski
Publisher: Oxford University Press
Total Pages: 390
Release: 2010-07-14
Genre: Political Science
ISBN: 0199779856

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Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.


How Barack Obama Won

How Barack Obama Won
Author: Chuck Todd
Publisher: Vintage
Total Pages: 274
Release: 2012-08-28
Genre: Political Science
ISBN: 0345804821

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This detailed overview and analysis of the results of Barack Obama’s historic 2008 presidential win gives us the inside state-by-state guide to how Obama achieved his victory, and allows us to see where the country stood four years ago. Although much has changed in the nearly four years since, How Barack Obama Won remains the essential guide to Obama’s electoral strengths and offers important perspective on his 2012 bid. The votes in each state for Obama and McCain are broken down by percentage according to gender, age, race, party, religious affiliation, education, household income, size of city, and according to views about the most important issues (the economy, terrorism, Iraq, energy, healthcare), the future of the economy (worried, not worried) and the war in Iraq (approve, disapprove).


President Obama Election 2008

President Obama Election 2008
Author:
Publisher: Andrews McMeel Publishing
Total Pages: 133
Release: 2008-12-16
Genre: History
ISBN: 0740784838

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When the dust cleared from the presidential election of 2008, where did Americans turn to commemorate the historic outcome? Surprisingly, from an old friend -- newspapers. Led by an emphatic introduction by Doonesbury creator Garry Trudeau, Barack Obama: Election 2008 features over 75 post-election newspaper front pages from around the world. There is no better statement of the emotion, excitement and significance of this historic event. Front pages from major U.S. Papers as well as international, campus and ethnic publications, combine to give a face to the worldwide celebration that took place on November 5th, 2008. Compiled by The Poynter Institute, a non-profit school for journalists, this book will be a cherished keepsake or gift to commemorate the election of the 44th President of the United States. "To look at these disparate front pages in sequence is to grasp the enormity of Barack Obama's dream of bringing a fractious country together. But the overriding tone of elation and pride suggests he's off to a pretty good start." --Garry Trudeau, from the Introduction to Barack Obama: Election 2008


Obama vs. McCain and the Historic Election

Obama vs. McCain and the Historic Election
Author: Tamra B. Orr
Publisher: Cherry Lake
Total Pages: 36
Release: 2017-08-01
Genre: Juvenile Nonfiction
ISBN: 1634729498

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This book relays the factual details of the 2008 presidential election through three different perspectives. The narrative provides multiple accounts of the event, and readers learn details through the point of view of an Obama volunteer, U.S. Army soldier, and student. The text offers opportunities to compare and contrast various perspectives while gathering and analyzing information about a modern event. Content focuses on point-of-view and encourages readers to understand how background and experience can lead to differing views.


Communicator-in-Chief

Communicator-in-Chief
Author: John Allen Hendricks
Publisher: Lexington Books
Total Pages: 190
Release: 2010-01-14
Genre: Political Science
ISBN: 0739141074

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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.


The Obama Effect

The Obama Effect
Author: Seth K. Goldman
Publisher: Russell Sage Foundation
Total Pages: 203
Release: 2014-05-31
Genre: Political Science
ISBN: 1610448243

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Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.


Barack Obama's Presidential Election from an Organisational Perspective - an Integrative Analysis

Barack Obama's Presidential Election from an Organisational Perspective - an Integrative Analysis
Author: Christian Baumann Et Al.
Publisher: GRIN Verlag
Total Pages: 73
Release: 2009-09
Genre: Business & Economics
ISBN: 3640418220

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Research Paper (undergraduate) from the year 2009 in the subject Organisation and administration - Miscellaneous, grade: 1,5, language: English, abstract: 1. Introduction The 4th November 2008 was an important day for the US citizens and the entire world. This day proved for many that the American dream is still possible. For the first time in history an Afro-American candidate became President of the United States of America. Barrack Hussein Obama, a man with an uncommon background, has managed to win the election clearly with 365 electoral votes against his republican counterpart John McCain, who ended his campaign with 173 votes. Who is this man and how did he realize his goal to become president despite the strong competition and the fact that just 40 years ago, racial segregation still was a major problem in the US? Clearly, he was different compared to his rivals in many ways and this finally accounted for his overwhelming result. The following paper shall identify and analyze these success drivers from an organizational behavior perspective. To what extent did he make use of theories discussed in class, like effective leadership and organizational structure? To begin with, the authors will provide a brief overview in regard to the US American election system, a major reason, why the nation was ready for reconsiderations and change. An initial descriptive discussion of Obama's election campaign as well as those of his competitors shall serve as a basis for the following integrative analysis, linking both theory and practice in a comparative manner. What made Barack Obama, his campaign and his operations so unique and successful? The subsequent work will provide answers this central question. [...]


Obama's Race

Obama's Race
Author: Michael Tesler
Publisher: University of Chicago Press
Total Pages: 209
Release: 2010-11-15
Genre: Political Science
ISBN: 0226793842

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Barack Obama’s presidential victory naturally led people to believe that the United States might finally be moving into a post-racial era. Obama’s Race—and its eye-opening account of the role played by race in the election—paints a dramatically different picture. The authors argue that the 2008 election was more polarized by racial attitudes than any other presidential election on record—and perhaps more significantly, that there were two sides to this racialization: resentful opposition to and racially liberal support for Obama. As Obama’s campaign was given a boost in the primaries from racial liberals that extended well beyond that usually offered to ideologically similar white candidates, Hillary Clinton lost much of her longstanding support and instead became the preferred candidate of Democratic racial conservatives. Time and again, voters’ racial predispositions trumped their ideological preferences as John McCain—seldom described as conservative in matters of race—became the darling of racial conservatives from both parties. Hard-hitting and sure to be controversial, Obama’s Race will be both praised and criticized—but certainly not ignored.


Groundbreakers

Groundbreakers
Author: Elizabeth McKenna
Publisher: Oxford University Press
Total Pages: 269
Release: 2014
Genre: Biography & Autobiography
ISBN: 0199394598

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Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.