Personalized Digital Advertising PDF Download
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| Author | : Diaz Nesamoney |
| Publisher | : FT Press |
| Total Pages | : 293 |
| Release | : 2015-03-31 |
| Genre | : Business & Economics |
| ISBN | : 0134031075 |
Download Personalized Digital Advertising Book in PDF, ePub and Kindle
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.
| Author | : Diaz Nesamoney |
| Publisher | : Pearson Education |
| Total Pages | : 240 |
| Release | : 2015 |
| Genre | : Business & Economics |
| ISBN | : 0134030109 |
Download Personalized Digital Advertising Book in PDF, ePub and Kindle
This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.
| Author | : Mayfair Digital Agency |
| Publisher | : Mayfair Digital Agency |
| Total Pages | : 10 |
| Release | : 2017-10-05 |
| Genre | : Business & Economics |
| ISBN | : |
Download The Importance of Personalization in Digital Marketing Book in PDF, ePub and Kindle
"The Importance of Personalization in Digital Marketing" is a compelling eBook that dives into the crucial role of personalization in transforming the landscape of modern marketing strategies. Authored by [Author Name], a renowned expert in digital marketing, this book uncovers the power of tailoring messages, content, and experiences to meet individual customer preferences and needs. Through insightful research and real-world case studies, readers gain a deep understanding of how personalization can significantly enhance customer engagement, loyalty, and conversion rates. Packed with practical tips and proven techniques, the eBook equips marketers and entrepreneurs with the tools to implement effective personalization strategies across various digital channels. Whether you are a seasoned marketer or a newcomer to the digital arena, "The Importance of Personalization in Digital Marketing" is an indispensable resource that will empower you to leverage the full potential of personalization to drive exceptional results for your brand.
| Author | : Remondes, Jorge |
| Publisher | : IGI Global |
| Total Pages | : 323 |
| Release | : 2024-01-10 |
| Genre | : Business & Economics |
| ISBN | : 1668491486 |
Download Connecting With Consumers Through Effective Personalization and Programmatic Advertising Book in PDF, ePub and Kindle
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
| Author | : Aric Rindfleisch |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 248 |
| Release | : 2019-09-19 |
| Genre | : Business & Economics |
| ISBN | : 1787563391 |
Download Marketing in a Digital World Book in PDF, ePub and Kindle
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Enrique Bigne |
| Publisher | : |
| Total Pages | : 240 |
| Release | : 2019 |
| Genre | : Branding (Marketing) |
| ISBN | : 9783658248796 |
Download Advances in Advertising Research X Book in PDF, ePub and Kindle
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden.
| Author | : L.B. Pape-Haugaard |
| Publisher | : IOS Press |
| Total Pages | : 1498 |
| Release | : 2020-06-17 |
| Genre | : Medical |
| ISBN | : 1643680838 |
Download Digital Personalized Health and Medicine Book in PDF, ePub and Kindle
Digital health and medical informatics have grown in importance in recent years, and have now become central to the provision of effective healthcare around the world. This book presents the proceedings of the 30th Medical Informatics Europe conference (MIE). This edition of the conference, hosted by the European Federation for Medical Informatics (EFMI) since the 1970s, was due to be held in Geneva, Switzerland in April 2020, but as a result of measures to prevent the spread of the Covid19 pandemic, the conference itself had to be cancelled. Nevertheless, because this collection of papers offers a wealth of knowledge and experience across the full spectrum of digital health and medicine, it was decided to publish the submissions accepted in the review process and confirmed by the Scientific Program Committee for publication, and these are published here as planned. The 232 papers are themed under 6 section headings: biomedical data, tools and methods; supporting care delivery; health and prevention; precision medicine and public health; human factors and citizen centered digital health; and ethics, legal and societal aspects. A 7th section deals with the Swiss personalized health network, and section 8 includes the 125 posters accepted for the conference. Offering an overview of current trends and developments in digital health and medical informatics, the book provides a valuable information resource for researchers and health practitioners alike.
| Author | : Halimah Badioze Zaman |
| Publisher | : Springer |
| Total Pages | : 818 |
| Release | : 2013-10-12 |
| Genre | : Computers |
| ISBN | : 3319029584 |
Download Advances in Visual Informatics Book in PDF, ePub and Kindle
This book constitutes the refereed proceedings of the Third International Conference on Advances in Visual Informatics, IVIC 2013, held in Selangor, Malaysia, in November 2013. The four keynotes and 69 papers presented were carefully reviewed and selected from various submissions. The papers focus on four tracks: computer visions and engineering; computer graphics and simulation; virtual and augmented reality; and visualization and social computing.
| Author | : Shelly Rodgers |
| Publisher | : Taylor & Francis |
| Total Pages | : 466 |
| Release | : 2017-02-17 |
| Genre | : Business & Economics |
| ISBN | : 1317225465 |
Download Digital Advertising Book in PDF, ePub and Kindle
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
