Partisan Hearts And Minds PDF Download
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Author | : Donald P. Green |
Publisher | : Yale University Press |
Total Pages | : 294 |
Release | : 2004-01-01 |
Genre | : Political Science |
ISBN | : 9780300101560 |
Download Partisan Hearts and Minds Book in PDF, ePub and Kindle
A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens look at politics and cast their ballots. They build a case for the continuing theoretical and political significance of partisan identities.
Author | : Ted Brader |
Publisher | : University of Chicago Press |
Total Pages | : 297 |
Release | : 2020-07-08 |
Genre | : Political Science |
ISBN | : 022678830X |
Download Campaigning for Hearts and Minds Book in PDF, ePub and Kindle
It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author | : Tarn How Tan |
Publisher | : World Scientific |
Total Pages | : 299 |
Release | : 2015-08-21 |
Genre | : Social Science |
ISBN | : 9814713635 |
Download Battle For Hearts And Minds: New Media And Elections In Singapore Book in PDF, ePub and Kindle
The Singapore 2011 General Election was dubbed by some as the first 'Internet' election. How far is this true and to what extent did old and new media influence voting behaviour and political participation? What was the role of Facebook, Twitter, party political websites, political discussion and the alternative and conflicting information offered online? What theoretical insights can be gleaned about media and its use by voters? This edited volume provides an in-depth analysis of these questions through a first-ever survey of media use, political traits, political participation and attitudes towards media, and through experiments, content analysis and interviews.This landmark collection of essays also lays the groundwork for understanding future elections, including the next general election. It also serves as a valuable record of the state of affairs on the ground in the rapidly shifting dynamics of a Singapore political landscape that is undergoing dramatic and unprecedented transformation.This book will appeal to researchers in political communication, political science and media communication. It will also be of interest to policy makers, members of media, community leaders and observers of the impact of media on politics.
Author | : E.J. Dionne Jr. |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 353 |
Release | : 2012-05-22 |
Genre | : Political Science |
ISBN | : 160819440X |
Download Our Divided Political Heart Book in PDF, ePub and Kindle
America today is at a political impasse; we face a nation divided and discontented. Acclaimed political commentator E.J. Dionne argues that Americans can't agree on who we are as a nation because we can't agree on who we've been, or what it is, philosophically and spiritually, that makes us "Americans." Dionne places our current quarrels in the long-standing tradition of struggle between two core values: the love of individualism and our reverence for community. Both make us who we are, and to ignore either one is to distort our national character. He sees the current Tea Party as a representation of hyper-individualism, and takes on their agenda-serving distortions of history, from the Revolution to the Civil War and the constitutional role of government. Tea Partiers have reacted fiercely to President Obama, who seeks to restore a communitarian balance - a cause in American liberalism which Dionne traces through recent decades. The ability of the American system to self-correct may be one of its greatest assets, but we have been caught in cycles of over-correcting. Dionne seeks, through an understanding of our factious past, to rediscover the idea of true progress, and the confidence that it can be achieved.
Author | : Parker J. Palmer |
Publisher | : John Wiley & Sons |
Total Pages | : 320 |
Release | : 2014-07-31 |
Genre | : Political Science |
ISBN | : 1118970365 |
Download Healing the Heart of Democracy Book in PDF, ePub and Kindle
Hope for American democracy in an era of deep divisions In Healing the Heart of Democracy, Parker J. Palmer quickens our instinct to seek the common good and gives us the tools to do it. This timely, courageous and practical work—intensely personal as well as political—is not about them, "those people" in Washington D.C., or in our state capitals, on whom we blame our political problems. It's about us, "We the People," and what we can do in everyday settings like families, neighborhoods, classrooms, congregations and workplaces to resist divide-and-conquer politics and restore a government "of the people, by the people, for the people." In the same compelling, inspiring prose that has made him a bestselling author, Palmer explores five "habits of the heart" that can help us restore democracy's foundations as we nurture them in ourselves and each other: An understanding that we are all in this together An appreciation of the value of "otherness" An ability to hold tension in life-giving ways A sense of personal voice and agency A capacity to create community Healing the Heart of Democracy is an eloquent and empowering call for "We the People" to reclaim our democracy. The online journal Democracy & Education called it "one of the most important books of the early 21st Century." And Publishers Weekly, in a Starred Review, said "This beautifully written book deserves a wide audience that will benefit from discussing it."
Author | : Richard F. Fenno |
Publisher | : Addison-Wesley Longman |
Total Pages | : 344 |
Release | : 2003 |
Genre | : Biography & Autobiography |
ISBN | : |
Download Home Style Book in PDF, ePub and Kindle
"Home Style: House Members in Their Districts, the landmark study of eighteen representatives of Congress in their districts, by Richard F. Fenno, Jr., won the 1979 Woodrow Wilson Foundation Book Award and the 1980 D. B. Hardeman prize. The text presents a coherent picture of what elected house members see when they view their constituencies, and how these perceptions affect their political behavior. During nearly eight years of research the author accompanied eighteen representatives of diverse backgrounds in their districts for a unique "over-the-shoulder" perspective on congressional home style. Professor Fenno's observational approach in enlivened with many examples and lends itself to a readable analysis." -- Publisher's description
Author | : Jonathan Haidt |
Publisher | : Vintage |
Total Pages | : 530 |
Release | : 2013-02-12 |
Genre | : Psychology |
ISBN | : 0307455777 |
Download The Righteous Mind Book in PDF, ePub and Kindle
NEW YORK TIMES BESTSELLER • The acclaimed social psychologist challenges conventional thinking about morality, politics, and religion in a way that speaks to conservatives and liberals alike—a “landmark contribution to humanity’s understanding of itself” (The New York Times Book Review). Drawing on his twenty-five years of groundbreaking research on moral psychology, Jonathan Haidt shows how moral judgments arise not from reason but from gut feelings. He shows why liberals, conservatives, and libertarians have such different intuitions about right and wrong, and he shows why each side is actually right about many of its central concerns. In this subtle yet accessible book, Haidt gives you the key to understanding the miracle of human cooperation, as well as the curse of our eternal divisions and conflicts. If you’re ready to trade in anger for understanding, read The Righteous Mind.
Author | : James L. Sundquist |
Publisher | : Brookings Institution Press |
Total Pages | : 484 |
Release | : 2011-10-01 |
Genre | : Political Science |
ISBN | : 9780815723189 |
Download Dynamics of the Party System Book in PDF, ePub and Kindle
Since the original edition of Dynamics of the Party System was published in 1973, American politics have continued on a tumultuous course. In the vacuum left by the decline of the Democratic and Republican parties, single-interest groups have risen and flourished. Protest movements on the left and the New Right at the opposite pole have challenged and divided the major parties, and the Reagan Revolution--in reversing a fifty-year trend toward governmental expansion--may turn out to have revolutionized the party system too. In this edition, as in the first, current political trends and events are placed in a historical and theoretical context. Focusing upon three major realignments of the past--those of the 1850s, the 1890s, and the 1930s--Sundquist traces the processes by which basic transformations of the country's two-party system occur. From the historical case studies, he fashions a theory as to the why and how of party realignment, then applies it to current and recent developments, through the first two years of the Reagan presidency and the midterm election of 1982. The theoretical sections of the first edition are refined in this one, the historical sections are revised to take account of recent scholarship, and the chapters dealing with the postwar period are almost wholly rewritten. The conclusion of the original work is, in general, confirmed: the existing party system is likely to be strengthened as public attention is again riveted on domestic economic issues, and the headlong trend of recent decades toward political independence and party disintegration reversed, at least for a time.
Author | : Taeku Lee |
Publisher | : University of Chicago Press |
Total Pages | : 302 |
Release | : 2002-05 |
Genre | : Political Science |
ISBN | : 0226470253 |
Download Mobilizing Public Opinion Book in PDF, ePub and Kindle
List of Tables and Figures Introduction 1. Elite Opinion Theory and Activated Mass Opinion 2. Black Insurgency and the Dynamics of Mass Opinion 3. The Sovereign Status of Survey Data 4. Constituency Mail as Public Opinion 5. The Racial, Regional, and Organizational Bases of Mass Activation 6. Contested Meanings and Movement Agency 7. Two Nations, Separate Grooves Appendix One: Question Wording, Scales, and Coding of Variables in Survey Analysis Appendix Two: Bibliographic Sources for Racial Attitude Items, 1937-1965 Appendix Three: Sampling and Coding of Constituency Mail Appendix Four: Typology of Interpretive Frames Notes References Acknowledgments Index.
Author | : Christopher H. Achen |
Publisher | : Princeton University Press |
Total Pages | : 423 |
Release | : 2017-08-29 |
Genre | : Political Science |
ISBN | : 1400888743 |
Download Democracy for Realists Book in PDF, ePub and Kindle
Why our belief in government by the people is unrealistic—and what we can do about it Democracy for Realists assails the romantic folk-theory at the heart of contemporary thinking about democratic politics and government, and offers a provocative alternative view grounded in the actual human nature of democratic citizens. Christopher Achen and Larry Bartels deploy a wealth of social-scientific evidence, including ingenious original analyses of topics ranging from abortion politics and budget deficits to the Great Depression and shark attacks, to show that the familiar ideal of thoughtful citizens steering the ship of state from the voting booth is fundamentally misguided. They demonstrate that voters—even those who are well informed and politically engaged—mostly choose parties and candidates on the basis of social identities and partisan loyalties, not political issues. They also show that voters adjust their policy views and even their perceptions of basic matters of fact to match those loyalties. When parties are roughly evenly matched, elections often turn on irrelevant or misleading considerations such as economic spurts or downturns beyond the incumbents' control; the outcomes are essentially random. Thus, voters do not control the course of public policy, even indirectly. Achen and Bartels argue that democratic theory needs to be founded on identity groups and political parties, not on the preferences of individual voters. Now with new analysis of the 2016 elections, Democracy for Realists provides a powerful challenge to conventional thinking, pointing the way toward a fundamentally different understanding of the realities and potential of democratic government.