Os 8 Ps Do Marketing Digital PDF Download
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| Author | : Das, Subhankar |
| Publisher | : IGI Global |
| Total Pages | : 311 |
| Release | : 2020-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1799844218 |
Download Innovations in Digital Branding and Content Marketing Book in PDF, ePub and Kindle
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
| Author | : Teixeira, Sandrina |
| Publisher | : IGI Global |
| Total Pages | : 338 |
| Release | : 2023-11-17 |
| Genre | : Business & Economics |
| ISBN | : 1668493268 |
Download The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics Book in PDF, ePub and Kindle
In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
| Author | : Álvaro Rocha |
| Publisher | : Springer Nature |
| Total Pages | : 484 |
| Release | : 2019-11-28 |
| Genre | : Technology & Engineering |
| ISBN | : 9811515646 |
Download Marketing and Smart Technologies Book in PDF, ePub and Kindle
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
| Author | : Mohd Suki, Norazah |
| Publisher | : IGI Global |
| Total Pages | : 391 |
| Release | : 2020-09-04 |
| Genre | : Business & Economics |
| ISBN | : 179984773X |
Download Handbook of Research on Technology Applications for Effective Customer Engagement Book in PDF, ePub and Kindle
In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.
| Author | : Remondes, Jorge |
| Publisher | : IGI Global |
| Total Pages | : 323 |
| Release | : 2024-01-10 |
| Genre | : Business & Economics |
| ISBN | : 1668491486 |
Download Connecting With Consumers Through Effective Personalization and Programmatic Advertising Book in PDF, ePub and Kindle
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
| Author | : Carvalho, Luísa Cagica |
| Publisher | : IGI Global |
| Total Pages | : 635 |
| Release | : 2018-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1522563083 |
Download Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy Book in PDF, ePub and Kindle
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
| Author | : Jamil, George Leal |
| Publisher | : IGI Global |
| Total Pages | : 408 |
| Release | : 2019-09-13 |
| Genre | : Business & Economics |
| ISBN | : 1522599940 |
Download Handbook of Research on Emerging Technologies for Effective Project Management Book in PDF, ePub and Kindle
Driven by such tools as big data, cognitive computing, new business models, and the internet of things, the overall demand for innovation is becoming more critical for competitiveness and emerging technologies. These technologies have become real alternatives for the market and offer new perspectives for modern project management applications. The Handbook of Research on Emerging Technologies for Effective Project Management is an essential research publication that proposes innovations for firms and markets through the exploration of project management principles and methods and the effective integration of knowledge and innovation. It encompasses academic and scientific propositions, reviews for conceptual bases, applications of theories in new market solutions, and cases of successful insertion of disruptive technologies and business models in new competitive market offers. Featuring a range of topics such as innovation management, business administration, and marketing, this book is ideal for project managers, IT specialists, software developers, executives, practitioners, managers, marketers, researchers, and industry professionals.
| Author | : Nuno Martins |
| Publisher | : Springer Nature |
| Total Pages | : 624 |
| Release | : 2020-10-22 |
| Genre | : Architecture |
| ISBN | : 3030616711 |
Download Advances in Design and Digital Communication Book in PDF, ePub and Kindle
This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.
| Author | : Santos, José Duarte |
| Publisher | : IGI Global |
| Total Pages | : 332 |
| Release | : 2022-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1668455250 |
Download Promoting Organizational Performance Through 5G and Agile Marketing Book in PDF, ePub and Kindle
It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.
| Author | : Alan Pandeló |
| Publisher | : Clube de Autores (managed) |
| Total Pages | : 63 |
| Release | : 2022-05-26 |
| Genre | : Business & Economics |
| ISBN | : |
Download Unknown title Book in PDF, ePub and Kindle
Com o mundo extremamente conectado e surgindo cada vez mais empresas, os empreendedores precisam buscar uma diferenciação para sua marca ter destaque e não é segredo que o Marketing Digital (usado da forma correta) tem as ferramentas adequadas para atingir o público de forma mais precisa. Por outro o consumidor evoluiu, está criterioso e mais informado do que nunca, e apenas dizer que um produto é bom não basta para convencê-lo a comprar, afinal há dezenas semelhantes no mercado! Como atrair esse novo público então? Prepare-se para se surpreender e aprender alguns dos melhores truques utilizados por profissionais no mundo da comunicação online!
