No Forms No Spam No Cold Calls PDF Download
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Author | : Latané Conant |
Publisher | : |
Total Pages | : |
Release | : 2020-07-15 |
Genre | : |
ISBN | : 9780578699455 |
Download No Forms. No Spam. No Cold Calls Book in PDF, ePub and Kindle
No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we've lost our opportunity to influence the buying journey-that is, if we're still clinging to the traditional lead-based tools and strategies that we're used to. It's time for a new paradigm.Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo-starting with Latané's first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. This book challenges sales and marketing leaders to engage customers the right way if you want to achieve predictable revenue growth.Latané lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you'll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls-and achieve breakthrough results.
Author | : Lee Odden |
Publisher | : John Wiley & Sons |
Total Pages | : 259 |
Release | : 2012-04-17 |
Genre | : Business & Economics |
ISBN | : 1118167775 |
Download Optimize Book in PDF, ePub and Kindle
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Author | : Steve Lishansky |
Publisher | : Advantage Media Group |
Total Pages | : 192 |
Release | : 2015-07-21 |
Genre | : Business & Economics |
ISBN | : 1599325519 |
Download The Ultimate Sales Revolution Book in PDF, ePub and Kindle
ACHIEVE the HIGHEST LEVEL of PROFESSIONAL RELATIONSHIP - BECOMING an INDISPENSABLE PARTNER in YOUR CLIENT'S SUCCESS Are you looking for the keys to far more successful sales relationships, and client conversations that don't require manipulation, probing, and closing - yet which produce profoundly more powerful impact and results? The Ultimate Sales Revolution clarifies how to reach the highest level of professional relationship - being an Indispensable Partner in your client's success. You attain this exalted level of trust, respect, and differentiation from your competition by ensuring that every client request and activity delivers meaningful results, builds the strongest and most sustainable client relationship, avoids the 3 Sources of Miscommunication, and delivers massive value and impact. Each of the principles in this book transforms your ability to win business, get paid for your value (not your time, effort, or activity), and earn the access, recognition, respect, and rewards reserved for the most successful sales people and privileged professional services providers. Inside are the keys that promise to significantly advance your professional enjoyment, impact, and most importantly... your results.
Author | : Stephan Schiffman |
Publisher | : Adams Media |
Total Pages | : 0 |
Release | : 2003-01-01 |
Genre | : Business & Economics |
ISBN | : 9781580628136 |
Download Stephan Schiffman's Telesales Book in PDF, ePub and Kindle
If you’ve got ten minutes a day, you can make a telesales breakthrough! By providing one concise, easy-to-read chapter for each daily coffee break, Stephan Schiffman’s Telesales, Second Edition has the power to transform your career and help you post noticeable increases in your numbers in just ten working days and transform your career after a mere twenty-one. Stephan Schiffman has coached thousands of sales teams across the country to improve their telesales performance. He knows exactly what works and doesn’t, and in this completely revised second edition, he shares with you all of his insider’s secrets, including how to: Master the five ways you can increase your income Track your numbers . . . and use them to your advantage Evaluate your performance effectively . . . so you hit your own goals Gain control of the call Leave effective phone messages Use "how" and "why" questions to your advantage Learn what’s going on in the prospect’s world Understand the four types of negative responses . . . and find out how to get past each one Turn small adjustments in your performance into large income gains By spending just minutes a day with this one clear, concise book, you can learn everything from creating a script; to recognizing when not calling a prospect can increase your sales productivity, to practicing the ten traits of world class salespeople. In this highly competitive world where the obstacles against telemarketers continue to become increasingly daunting, you can’t afford not to have these tools in your sales arsenal!
Author | : H. Berghoff |
Publisher | : Springer |
Total Pages | : 507 |
Release | : 2012-10-29 |
Genre | : History |
ISBN | : 1137071281 |
Download The Rise of Marketing and Market Research Book in PDF, ePub and Kindle
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
Author | : Latané Conant |
Publisher | : John Wiley & Sons |
Total Pages | : 277 |
Release | : 2022-09-27 |
Genre | : Business & Economics |
ISBN | : 1119982871 |
Download No Forms. No Spam. No Cold Calls. Book in PDF, ePub and Kindle
Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do. You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover: Strategies for building a tech-stack that prioritizes your customers Ways for chief marketing officers to stop playing defense and go on offense Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.
Author | : Lukas Parker |
Publisher | : Edward Elgar Publishing |
Total Pages | : 192 |
Release | : 2020-11-27 |
Genre | : Business & Economics |
ISBN | : 1786434679 |
Download Social Marketing and Advertising in the Age of Social Media Book in PDF, ePub and Kindle
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.
Author | : Charles Benoit |
Publisher | : Houghton Mifflin Harcourt |
Total Pages | : 293 |
Release | : 2014 |
Genre | : Juvenile Fiction |
ISBN | : 0544239504 |
Download Cold Calls Book in PDF, ePub and Kindle
From the acclaimed author of "Fall from Grace" and "You" comes a chilling thriller, an unsettling mystery, and a provocative exploration of bullying, culpability, and the cost of keeping secrets.
Author | : Brian Sullivan |
Publisher | : Sourcebooks, Inc. |
Total Pages | : 719 |
Release | : 2005-09-01 |
Genre | : Business & Economics |
ISBN | : 1402231032 |
Download 20 Days to the Top Book in PDF, ePub and Kindle
"I've been selling the same basic product to the same customers for over 10 years. I watched your video and it turned my thinking upside down!...And guess what?? I WAS my company's Top Sales Performer!" --Linda Jamison, National Account Manager, Time Warner Book Group Brian Sullivan is an award-winning salesperson and one of the most prominent and sought-after sales and leadership trainers. His high-energy, no-nonsense, interactive seminars on the PRECISE Selling Formula have become one of the hottest training courses in sales. Based around the notion that you should "Say less...while selling more," Sullivan teaches salespeople how to execute the PRECISE Selling Formula in just 20 days. They'll also learn how to: --Lead their company in sales --Be stupid to make stupid big money --Create a posture that attracts customers --Evaluate sales performance after every call
Author | : John Michael Morgan |
Publisher | : John Wiley & Sons |
Total Pages | : 224 |
Release | : 2011-11-22 |
Genre | : Business & Economics |
ISBN | : 1118103521 |
Download Brand Against the Machine Book in PDF, ePub and Kindle
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.