New Media For A New China PDF Download
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Author | : James F. Scotton |
Publisher | : John Wiley & Sons |
Total Pages | : 257 |
Release | : 2010-03-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 1405187964 |
Download New Media for a New China Book in PDF, ePub and Kindle
New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
Author | : Jing Wang |
Publisher | : Harvard University Press |
Total Pages | : 436 |
Release | : 2010-04-10 |
Genre | : Business & Economics |
ISBN | : 9780674044821 |
Download Brand New China Book in PDF, ePub and Kindle
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author | : Yungeng Xie |
Publisher | : Springer |
Total Pages | : 183 |
Release | : 2017-10-03 |
Genre | : Social Science |
ISBN | : 9811039941 |
Download New Media and China's Social Development Book in PDF, ePub and Kindle
Starting from a history of new media, this book presents the development of network technology and media applications in China, while also examining the relationship between new media and politics, economy, culture, lifestyle, traditional media, law, knowledge, etc. As of 2014, China had been connected to the Internet for 20 years. During those two decades, China has witnessed drastic changes, from its national makeup to people’s daily lives. The book analyzes the changes in China brought about by the new media on the basis of large-scale data. Further, through comparisons with international trends in new media development, it seeks to clarify the new media development in China and comprehensively demonstrate the revolution and brand-new faces of Chinese society over the past two decades in the wake of new media. As such, it outlines the bright future of new media by revisiting and summarizing the developmental courses of new media and Chinese society.
Author | : Guobin Yang |
Publisher | : MSU Press |
Total Pages | : 238 |
Release | : 2021-05-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 1611863910 |
Download Engaging Social Media in China Book in PDF, ePub and Kindle
Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.
Author | : Junhao Hong |
Publisher | : Rowman & Littlefield |
Total Pages | : 381 |
Release | : 2020-06-22 |
Genre | : Social Science |
ISBN | : 179360875X |
Download China in the Era of Social Media Book in PDF, ePub and Kindle
China in the Era of Social Media discusses how social media is changing the world in an unprecedented way through speed, scope, and depth. In the last decade or so, social media in China has witnessed the most explosive growth in the world. Being the most populous nation in the world, it has the most social media users in the world as well. This book examines the current situation and unique characteristics of Chinese social media, the significance of social media in the country’s social transformation, and particularly its influences on political change in the nation. The main goal of this book is to explore how social media has been affecting and thus changing China’s political system, the ruling communist ideology, and the state-run media, as well as its public discourse and public opinions. Scholars of Asian studies, political science, and communications will find this book particularly interesting.
Author | : Susan L. Shirk |
Publisher | : Oxford University Press |
Total Pages | : 288 |
Release | : 2011-01-27 |
Genre | : Political Science |
ISBN | : 0199751978 |
Download Changing Media, Changing China Book in PDF, ePub and Kindle
This collection of essays-- written by pioneering Chinese journalists and Western experts--explores how transformations in China's media--from a propaganda mouthpiece into an entity that practices watchdog journalism--are changing the country. In detailed case studies, the authors describe how politicians are reacting to increased scrutiny from the media, and how television, newspapers, magazines, and Web-based news sites navigate the cross currents between the market and the CCP censors.
Author | : Haiqing Yu |
Publisher | : Routledge |
Total Pages | : 420 |
Release | : 2009-02-24 |
Genre | : Political Science |
ISBN | : 1134062265 |
Download Media and Cultural Transformation in China Book in PDF, ePub and Kindle
This book examines the role played by the media in China’s cultural transformation in the early years of the 21st century. In contrast to the traditional view that sees the Chinese media as nothing more than a tool of communist propaganda, it demonstrates that the media is integral to China’s changing culture in the age of globalization, whilst also being part and parcel of the State and its project of re-imagining national identity that is essential to the post-socialist reform agenda. It describes how the Party-state can effectively use media events to pull social, cultural and political resources and forces together in the name of national rejuvenation. However, it also illustrates how non-state actors can also use reporting of media events to dispute official narratives and advance their own interests and perspectives. It discusses the implications of this interplay between state and non-state actors in the Chinese media for conceptions of identity, citizenship and ethics, identifying the areas of mutual accommodation and appropriation, as well as those of conflict and contestation. It explores these themes with detailed analysis of four important ‘media spectacles’: the media events surrounding the new millennium celebrations; the news reporting of SARS; the media stories about AIDS and SARS; and the media campaign war between the Chinese state and the Falun Gong movement.
Author | : L. Zhang |
Publisher | : Springer |
Total Pages | : 230 |
Release | : 2011-04-11 |
Genre | : Political Science |
ISBN | : 0230118631 |
Download News Media and EU-China Relations Book in PDF, ePub and Kindle
An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power. The author examines the nature of European Union and China coverage in Chinese and European news media respectively and explores how the economics, politics, and journalistic practice interplay in shaping the coverage. Based on this analysis, the author delves into the relationship between the news media and their foreign policy toward each other in terms of both the general direction of policy-making and the policy in a specific issue area. Including not only content analysis of media coverage, but also has first-hand interview materials with the officials involved in the decision-making process and the journalists involved in reporting the EU and China, the book sheds light on the way in which the media construct the post-Cold War world and therefore play a role in transforming international relations.
Author | : James F. Scotton |
Publisher | : John Wiley & Sons |
Total Pages | : 256 |
Release | : 2010-03-16 |
Genre | : Language Arts & Disciplines |
ISBN | : 1444319124 |
Download New Media for a New China Book in PDF, ePub and Kindle
New Media for a New China is a timely introduction to thecurrent state of the mass media in China and it’s growingrole in the 21st Century global communication system Brings together an international cast of scholars to analyse thediverse roles of China’s media, covering all the majorindustries (advertising, newspapers, broadcasting, magazines, film,TV, PR) Considers the position of China’s media in the middle ofthe country’s tremendous social, economic and politicalchanges Explores the concept of the 21st century as “China’sCentury” because of the nation’s unprecedentedgrowth
Author | : Gabriele Balbi |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 202 |
Release | : 2019-07-25 |
Genre | : Social Science |
ISBN | : 1527537420 |
Download China and the Global Media Landscape Book in PDF, ePub and Kindle
In the last decade, the Chinese media have imposed themselves in the global arena and have started to become a reference point, in business and cultural terms, for other national media systems. This book explores how the global media landscape was changed by this revolutionary trend, and why and how China is now playing a key role in guiding it. It is, on the one hand, a book on how the Chinese media system continues to take inspiration and to be shaped (or remapped) by American, European and Asian media companies, and, on the other, a volume on the ways in which recent Chinese media’s “going out” strategy is remapping the global media landscape. Organised into two sections, this book has eight chapters written by American, Chinese and European scholars. Focusing on different markets (such as the movie industry, the press, broadcasting, and the Internet), different regions and different actors (from Donald Trump to the Tanzania-Zambia Railway to journalists), this book provides a fresh interpretation on the main changes China has brought to the global media landscape.