Names In The Economy PDF Download
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Author | : Terhi Ainiala |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 365 |
Release | : 2014-07-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1443864153 |
Download Names in the Economy Book in PDF, ePub and Kindle
The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and changes in cultures may affect commercial names on the other. The world of the economy and business has created its own culture of names, but this naming culture may also affect other names; even place names and personal names are influenced by it. Names in the Economy: Cultural Prospects is composed of 20 articles that were produced from a collection of papers presented in 2012 at the fourth Names in the Economy symposium in Turku, Finland. These articles will equally be of interest to both academics and professionals. The goal of this book is multidisciplinary and theoretically diverse: it contemplates commercial-bound names from the viewpoints of linguistics and onomastics, as well as marketing and branding research. In addition to traditional onomastic standpoints, there are newer linguistic theories, sociological and communicational views, multimodality theory, and branding theories. The authors are scholars from three continents and from ten different countries.
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Total Pages | : 24 |
Release | : 2009 |
Genre | : |
ISBN | : |
Download Names in the Economy III Book in PDF, ePub and Kindle
Author | : Friedrich List |
Publisher | : |
Total Pages | : 422 |
Release | : 1904 |
Genre | : Economics |
ISBN | : |
Download The National System of Political Economy Book in PDF, ePub and Kindle
Author | : Naum Jasny |
Publisher | : CUP Archive |
Total Pages | : 238 |
Release | : 1972 |
Genre | : Biography & Autobiography |
ISBN | : 9780521083027 |
Download Soviet Economists of the Twenties Book in PDF, ePub and Kindle
Stalin's abrupt resolution of the crucial Soviet economic debate of the twenties forced upon many the alternative of imprisonment or flight.
Author | : Political Economy Club of London |
Publisher | : |
Total Pages | : 166 |
Release | : 1992 |
Genre | : Economics |
ISBN | : |
Download Names of Members, 1821-1872, Rules of the Club, and List of Questions Discussed, 1860-1872 Book in PDF, ePub and Kindle
Author | : Naseem Javed |
Publisher | : Linkbridge Publishing, Incorporated |
Total Pages | : 258 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780963970213 |
Download Naming for Power Book in PDF, ePub and Kindle
Offers timely advice on corporate naming for business, products, services and technologies. This essential business book deals with an often overlooked aspect of success in our global economy: the power and effect of a name. If a company wants to create an image, be profitable and SURVIVE, choosing a name is critical.
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Total Pages | : |
Release | : 1872 |
Genre | : Economics |
ISBN | : |
Download Names of Members, 1821-1872, Rules of the Club, and List of Questions Discussed, 1860-1872 Book in PDF, ePub and Kindle
Author | : Political Economy Club of London |
Publisher | : |
Total Pages | : |
Release | : 1860 |
Genre | : Economics |
ISBN | : |
Download Names of Members, 1821-[1881]: Rules of the Club: and List of Questions Discussed, 1833-[1880] Book in PDF, ePub and Kindle
Author | : Holger Wochele |
Publisher | : Logos Verlag Berlin |
Total Pages | : 0 |
Release | : 2012 |
Genre | : 14 |
ISBN | : 9783832531539 |
Download Onomastics goes business Book in PDF, ePub and Kindle
Over the last few decades, onomastics has widened its research focus from a largely theoretical and often historical approach to a more synchronic and `applied' orientation. This re-orientation has also brought about a growing interest in name types, such as brand, product, and company names, which play an important role in business and the economy. Not only in the special sections on conferences of the International Council of Onomastic Sciences (ICOS), but also elsewhere a certain tradition has been established organising independent symposia devoted to names in business and the economy. In October 2005 the workshop "Wirtschaft, Kommunikation und Sprache" ("Economy, Communication, and Language") took place during the Austrian Linguistics Conference in Graz. The series of symposia "Names in the Economy" started officially in Antwerp in 2006. The second symposium was organised in Vienna in 2007, a third symposium was held in Amsterdam in June 2009 and a fourth in June 2012, in Turku/Finland.The present volume contains most of the papers given at the international symposium on Names in the Economy, held at the Wirtschaftsuniversitat Wien from 15 to 16 June 2007. Most of these correspond to presentations given there, but some develop ideas that emerged during discussions at the conference. It was the editors' conscious decision not to follow the general tendency to use English as the sole academic language but rather to publish in a variety of different languages. The contributors to this volume come from different academic and non-academic backgrounds and are at different stages of their careers.The book is divided into four sections: after various general studies (1) come contributions on the genesis and structure of brand names (2) and on diachronic aspects of brand names (3). The volume concludes with a number of case studies (4).
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Total Pages | : |
Release | : 1957 |
Genre | : Industries |
ISBN | : |
Download Facts and Names in Israeli Economy Book in PDF, ePub and Kindle